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Graeme Newell
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In This Issue
Promo of the Day
RTDNA Announces Murrow Award Winners
POTUS Speech Down in Viewership
World Cup Opener Draws 80% Gains for ABC, ESPN
Cable Finds Tweet Success Social Sites
Syfy Covers All Promo Bases for WH13
MSNBC, CNBC Sites See Record Traffic
Al-Jazeera Expands US Presence Via New Media
News Corp. Unveils Digital Deals
BSkyB Shares Up As It Rejects News Corp Offer
Hulu Launches Ad Personalization Tool
Web Ad Spending to Surge, eMarketer Predicts
Half Of Shoppers Watch TV Before Going To Store: Study
Message From Michael
Top Ten Reasons Americans Don't Like Soccer
Quotes
“Companies that are breaking the mold are moving beyond corporate social responsibility to social innovation. These companies are the vanguard of the new paradigm. They view community needs as opportunities to develop ideas and demonstrate business technologies, to find and serve new markets, and to solve long-standing business problems.”
- Rosabeth Moss Kanter, Harvard Business Review
"We know that the profitable growth of our company depends on the economic, environmental, and social sustainability of our communities across the world. And we know it is in our best interests to contribute to the sustainability of those communities."
- Travis Engen, CEO, Alcan
“Concern for man and his fate must always form the chief interest of all technical endeavors … Never forget this in the midst of your diagrams and equations."
- Albert Einstein
Promo of the Day
Using 'Going Green' as a Core Emotion: Wasting less. Doing things that good for the environment and the earth. Recycling, using less energy, being a good earth citizen.
602communications.com/VideoExamples
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Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted. Large files may be sent via http://www.yousendit.com. You can also mail your clip a DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.
RTDNA Announces Murrow Award Winners
The Radio-Television Digital News Association's 2010 National Edward R. Murrow Awards for excellence in electronic journalism were pretty evenly distributed among cable and broadcast networks and TV stations, though online was dominated by The AP and newspapers. In all, 59 news organizations received 89 awards. NBC News won for overall excellence in the network category. It also picked up awards for best breaking news coverage, best hard news reporting and best newscast. CBS picked up four awards as well for video feature reporting, documentary, news series, and investigative reporting. ABC collected one award for continuing coverage and co-owned ESPN another for sport reporting. CNN took home one award, for best TV network Web site, MSNBC won for best writing and Global TV for best use of video. On the station side, KHOU had already been named best overall large-market station but picked up another for best documentary. KARE-TV Minneapolis was also a double winner, for feature reporting and best newscast. The other large market awards were pretty well distributed geographically, from best breaking news coverage for WJLA-TV Washington to investigative reporting for KMGH-TV Denver to continuing coverage for WXIA-TV/WATL-TV Atlanta. In the online coverage category, AP swept the national awards with "bests" in continuing coverage, feature reporting, hard news, investigative, documentary and news series. Click here for a complete list of the winners.
Multichannel
POTUS Speech Down in Viewership
One in five households with television sets watched President Obama’s Oval Office address about the Gulf oil spill disaster on Tuesday night, according to The Nielsen Company. An average of 24 million households and 32 million people tuned in to the almost-20-minute address, according to Nielsen, which only counts at-home viewing. Only a handful of telecasts – the Super Bowl, the Academy Awards, the finale of “American Idol” – can garner more viewers than a presidential address in prime time. But the Tuesday night ratings hint at some fatigue among Americans, either toward President Obama or toward the oil spill. Mr. Obama’s last speech in prime time, the State of the Union last January, had an average of 48 million viewers, and attracted nearly 30 percent of the households with TV sets. His prime time speech about the war in Afghanistan the prior month had an average of 41 million viewers and about 26 percent of those households. The Nielsen average for Tuesday combines the viewers across the 11 channels that carried the presidential address.
Media Decoder
World Cup Opener Draws 80% Gains for ABC, ESPN
Despite a dearth of balls hitting the back of the net, ESPN and ABC rang up large gains with its opening weekend coverage of the 2010 FIFA World Cup from South Africa. Through the first eight matches from June 11-13, The Walt Disney Co. networks averaged 3 million households and nearly 4.25 million viewers, gains of 75% and 80%, respectively, from the similar span of the 2006 World Cup from Germany, which averaged 1.72 million households and 2.36 million watchers, according to Nielsen data. (The ratings and viewership numbers are based on the two-hour match windows and exclude the half-hour pre-match studio coverage.) The Nielsen results received a significant boost from ABC's June 12 telecast of the U.S.-England draw, which scored with a 7.3 national rating and just under 13 million viewers, the most for a men's national team match since 1994. By way of comparison, the U.S. team's first match in the 2006 World Cup -- a 3-0 throttling at the head and feet of the Czech Republic -- drew a 2.4 rating on ESPN2. As for digital media, nearly 1.3 million viewers viewed live and encore World Cup matches on broadband service ESPN3.com over the first three days of the tournament, generating 73.6 million minutes of viewing (almost an hour per viewer). The number of minutes viewed in the opening three days is almost as many as ESPN3.com had for the entire month of June 2009, according to officials at the sports programmer. World Cup content on ESPN.com -- including ESPN Soccernet.com and ESPN Deportes.com -- delivered 13.2 million visits and 47.4 million page views, with users spending an average of 10 minutes per visit engaging with World Cup content. ESPN.com's home page, which prominently featured World Cup news, video and scores, saw 27.7 million visits and 60.9 million page views from Friday through Sunday. Almost 1.3 million video views came from World Cup highlights, news and analysis content on ESPN.com. ESPN's mobile offerings -- ESPN Mobile Web, ESPN 2010 FIFA World Cup App, ESPN ScoreCenter App -- scored 11.7 million visits and 70.3 million page views to World Cup content. Moreover, the mobile platforms yielded 761,000 video views in those days.
MultiChannel
Cable Finds Tweet Success Social Sites
For the premiere of its original movie Meet My Mom, Hallmark Channel gave viewers control of its Facebook site, adding a wall of user-generated video. The so-called “V-Wall” allowed its users to curate and publish videos, photos and notes through tabs on Facebook to celebrate moms and military families leading up to and following the movie’s airing on Mother’s Day weekend. (It was later repurposed to connect pet lovers in time for launch of the May original movie, You Lucky Dog.) “With the Mom effort, we took in about 1,000 tributes; we watched our Facebook fans grow by 12,000,” said Pam Slay, senior vice president of network program publicity for Hallmark Channels. Most of the biggest cable networks are going social, drawing Twitter followers and Facebook fans in the thousands. Almost every network large and small is a robust player in this platform with the shows, the stars — and even some characters — joining in on the multiplatform conversation. Oxygen.com, for one, allows fans to chat with stars before, during and after the airing of a show, in real time. And smaller networks such as Logo, TV One and Hallmark Channel are pumping up the volume. “It actually drove our parent company’s core [greeting card] business, because people were saying, ‘Don’t forget to get something for your mom,’ ” said Hallmark’s Slay. Cable operators are also using social networks to better listen to customer needs and market new services, said Alexander Dudley, vice president of public relations for Time Warner Cable. And hardware makers are on the case, too. Motorola is working on technology that would allow viewers to start an on-TV-screen chat session with others watching the same show. “At its core, we see social media as how we can connect and interact and talk to our consumers,” said Tricia Melton, senior vice president of entertainment marketing for TBS, TNT and Turner Classic Movies, who will oversee the social outreach efforts for 11 shows scheduled to air this summer. And plenty of advertisers are interested in what programmers are doing in the social space. “It’s no longer just about eyeballs, because through social media, you really want to get your users or fans really engaged around your brand — and ideally to the advertiser’s messages as well,” said Bravo senior vice president of digital media Lisa Hsia.
MultiChannel
Syfy Covers All Promo Bases for WH13
Syfy is putting marketing moxie behind Warehouse 13, setting the tone for its summer slate. "This is our most successful show, and we think it can even get a little big bigger," senior VP of brand and strategic marketing Blake Callaway said of the dramedy that in its first season averaged 4.1 million total viewers, 2.1 million adults ages 25-54 and a 2.9 household rating, based on Nielsen live plus seven days' data. Syfy has five new and returning shows launching over two weeks in July, and is pouring promotion dollars behind Warehouse 13 to start them off with a bang. For season one of WH13, Syfy did some small, attention-getting promotions, including eye-catching tags on objects at flea markets that drove viewers to Syfy.com. The connection: Warehouse 13 is centered on a huge storage facility with thousands of paranormally powered objects. This summer, Warehouse 13 will be advertised in summer blockbuster films and backing outdoor media in New York, Los Angeles, Chicago and Detroit, Syfy will promote the show in more than 1,300 fast-food restaurants like Carl's Jr., KFC and Wendy's. Syfy's taken on the challenge of doing "tweecaps" -- episode summaries of 140 characters or less -- on Twitter. In every episode, a symbol of the astrological calendar will be hidden or referenced, driving viewers to Syfy.com's Warehouse 13 site to point out where they spotted that week's symbol. Callaway said that will be a way to track viewer response through the summer. Syfy.com's WH13 site will have new games such as an "Agent Profile Center," where users can create their own agent profiles; it's also available as an iPhone App. WH13 will be seen on YouTube, Facebook, Meebo, and Takeover Yahoo! Messenger, along with custom content (including video embedding and season pass recaps) created for digital distribution partners from iTunes, XBox 360, Zune, Amazon.com, Hulu, IMDb and Sony Play Station. "This time, we decided drive a big truck up the middle and get all our bases covered," Callaway said.
MultiChannel
MSNBC, CNBC Sites See Record Traffic
A pair of NBC Universal digital properties both enjoyed record traffic surges this past May, driven in part by interest in the BP oil spill and the volatile stock market. First off, MSNBC.com—a joint venture between NBCU and Microsoft—delivered a record 154 million total video streams in May, a healthy surge a 59 percent versus last year. That up tick in video usage occurred as many users logged on to view news clips tracking the oil spill in the Gulf of Mexico as well as numerous Today show videos and the new daily recap show Today in 2 Minutes. Meanwhile, CNBC.com reached an audience zenith in May as well; per comScore, the site attracted over six million unique visitors for the first time who generated 326 million page views, also a record. Those figures are miles from just a few years ago, when CNBC.com struggled to reach 1.5 million unique users (according to Nielsen Online). CNBC.com’s reach boost was driven in part by Wall Street’s May 6, meltdown, which resulted in the site’s biggest traffic hour ever. The same can be said for CNBC’s mobile, which saw its page views soar by 154 percent at the 3:00 p.m. EST hour that day. Overall, CNBC’s mobile traffic generated a record 100 million page views in May, including both its mobile Web site and iPhone App.
MediaWeek
Al-Jazeera Expands US Presence Via New Media
Frustrated by its continuing inability to crack the American television market, Al-Jazeera English's new strategy is to make itself available for free on every other possible screen. The Qatar-based news network said its 24-hour newscast has been streamed over the Internet for 18 months. The company said it will expand its presence on various smart phones, is launching an iPad application and is aggressively distributing content through Facebook, YouTube and Twitter. The network also says that its "Initiative for Internet Freedom" takes a stance against pay walls being put in place for any of its news content. "We feel our news and programming is a public resource that should be distributed to as many people as possible," said Tony Burman, the network's managing director. Burman said Al-Jazeera English hasn't given up on increasing its television distribution, and sees some encouraging signs. But he said the changing media world, where people seek information in other places, makes that resistance less important every day. Since its launch as the English-language offshoot of the Arabic Al-Jazeera Network, AJE has found it virtually impossible to win a space on an American cable or satellite system. It is currently available only on cable systems in Washington, in Toledo, Ohio, and in Burlington, Vt. Some individual AJE newscasts are shown through Link TV on the DirecTV and DISH Network satellite systems. Burman blamed a "very aggressive hostility" toward Al-Jazeera from the Bush administration for making cable and satellite companies reluctant to show the network. He said the Obama administration seems more willing to deal with the network since it has taken office and hopes there could soon be a change in heart among providers. The network's executives hope the wide availability of AJE on other platforms will show cable systems that there is interest in the programming. During the three months that Al-Jazeera English has streamed its programming on the iPhone and iPod Touch devices, one-third of the times they were viewed was in the United States, the network said. Similarly, one-third of the times network programming was posted on YouTube it was from within the U.S.
Yahoo News
News Corp. Unveils Digital Deals
News Corp. unveiled two digital media deals on Monday as it continues to push for business models that allow it to make money of its news content on digital platforms. The company said it has acquired Skiff LLC, Hearst Corporation's e-reading platform that allows delivery of premium journalism to tablets, smartphones, e-readers and netbooks. The conglomerate also unveiled an investment in Journalism Online LLC, a venture dedicated to enabling news providers to collect revenue from their online readership. "Today's developments underscore News Corporation's ongoing commitment to create strong business models that support journalism at a time of great change in our industry," said chief digital officer Jon Miller. "Both Skiff and Journalism Online serve as key building blocks in our strategy to transform the publishing industry and ensure consumers will have continued access to the highest quality journalism." News Corp. didn't disclose the financial terms of the two transactions.
Hollywood Reporter
BSkyB Shares Up As It Rejects News Corp Offer
Shares in BSkyB soared Tuesday (June 15), trading up over to 715 pence ($10.54) per share after the satcaster rejected News Corp's 700 pence ($10.32) per share takeover offer as "undervalued," and suggested that it would hold out for an offer somewhere north of 800 pence ($11.80) News Corp's bid for the 61% of the satcaster it does not already own, values the British sport and movies giant at £7.8 billion ($11.5 billion). The deal would allow News Corp. boss Rupert Murdoch to consolidate cashflow from the hugely cash-generative British pay TV giant into News Corp. to perhaps fund further acquisitions. The long-mooted deal has also crystallized as a genuine possibility at a time when the value of sterling is low and when a new right-of-center British political administration may be much more minded to favor the deal than its predecessors. Regulatory oversight is still expected to take over a year. A deal would also complete the Murdoch family's perhaps sentimental desire to retake control of the satcaster that Rupert Murdoch launched 25 years ago, a financial gamble which at the time almost brought News Corp. to its knees. In subsequent years BSkyB has made huge investment in its platform, in the range and platforms on which viewers can access its content and in being the first to launch new technical propositions such as Internet access, DVR facilities, HD and 3D services.
Hollywood Reporter
Hulu Launches Ad Personalization Tool
Hulu has started asking viewers directly whether the ads they receive are relevant. The video powerhouse has rolled out a new ad personalization tool called Ad Tailor, aimed at improving the relevance of video ads on the site by solliciting users feedback. Specifically, as ads are playing on Hulu, users are now presented with an icon in the upper right hand corner the site’s revamped video player which reads “Is this ad relevant to you?” Viewers can click either yes or no (previously they could click thumbs up or thumbs down). Over time, Hulu says it will use such feedback to show users different, more relevant ads. Also toward that end, Hulu said that it plans to occasionally serve short surveys—consisting of one or a couple of questions relating to that ad. Users who opt to answer more questions will be able to watch some more content on the site without any ads.
MediaWeek
Web Ad Spending to Surge, eMarketer Predicts
The online ad market is ascendant once again. Online advertising spending will surge by 10.8 percent in 2010 to $25.1 billion, according to a new report released by the digital researcher eMarketer. That double-digit growth prediction would seem to provide a clear sign that the market has bounced back from a rough 2009, during which eMarketer tracked nearly a five percent spending decline. In fact, the 10.8 figure is nearly double eMarketer’s previous spend growth estimate of 5.5 percent. The faster than expected growth in the U.S. economy, along with a demonstrated willingness by businesses to increase spending in Q1 both contributed to the revised estimate, says the report. Interestingly, considering the ever increasing array of choices for digital media buyers—including ad exchanges and networks—the Web’s biggest portals and search engines still dominate. eMarketer predicts that Google, Yahoo, Microsoft and AOL will garner 58.5 percent of U.S. Online ad spending in 2010. The lion’s share of dollars should once again go to Google, according to the report. Google’s revenues rose 21 percent in Q1, providing a clear sign that the market was on the way up, given Google’s prominence. Per the report, 49.3 percent of all online dollars are allocated to search advertising, far and away Google’s core business. Search will continue to command the largest percentage of new dollars coming online over the next few years, according to the report. The next hottest category? Online video advertising, which eMarketer predicts will account for a third of the $13.6 billion-plus incremental dollars that enter the online ad market from 2010 through 2014.
MediaWeek
Half Of Shoppers Watch TV Before Going To Store: Study
Almost half (48%) of shoppers were watching TV in the hour (42 minutes, to be exact) before going shopping. That is according further findings from a study by the Council For Research Excellence. The study was actually released in 2008, but CRE released what it called further data "mined" from that Video Consumer Mapping (VCM) study conducted by Ball State University. Not surprisingly, once they got to the store, most shoppers were concentrated on the business at hand. Only 17% were on their mobile phones, only 16% viewed live TV and only 7% viewed some other type of video while in the stores. CRE recognizes that those figures are a bit long in the tooth: "[T]hese particular findings would need to be balanced today against the significant advances in mobile-phone technology since the study's completion." Among the other newly extracted findings, most (86%) consume media with their meals and 62% while they are preparing them. According to the study, a lot of those meals are single portions. More than two thirds (69%) of TV viewing is solitary.
MultiChannel
Message From Michael
ILLEGITIMI NON CARBORUNDUM: That’s more or less what the rest of the world had to say when it came to the Internet. Because basically to get from Point A to Point B on the Internet, you needed to know Latin. Okay, not really, but sort of. All domain names are Latin – meaning basically English or European. So, for example, the citizen journalism site OhMyNews (which recently celebrated its 10th Birthday) has a dot-com extension, even though the site itself is in Korean. (There is an excellent English version.) The group that oversees all domain names, ICANN, (Internet Corporation for Assigned Names and Numbers), has approved the first set of Internationalized Domain names (IDN), which means that soon we will see domain names in Arabic, Russian, Chinese and Indian languages. Think that’s not such a big deal? Well, the folks at ICANN say it is the “biggest technical change” to the Internet since its birth 40 years ago. Why? Think of this. In India, for example, only ten percent of that country’s Billion-plus population speaks English – one of the reasons given for the low Internet penetration there. The addition of IDN has just added nearly a Billion more potential users in India alone. Add in all the Arabic, Mandarin, Hindi, Russian non-English users and… you get the picture. Now, for perspective, there is some concern that the IDN’s, because of translation issues, will add even more confusion to the online world and make scams and phishing expeditions even more possible. And, just because I wonder about such things, the ICANN policy board is made up of 18 members, 11 of whom are from the U-S-A. BTW, if you go to the ICANN website, it is available in six languages; five others, including Italian and Portuguese, are on the language bar but for some reason are grayed out and not accessible.
IGNORANCE IS BLISS. The vast majority of Americans (91%) are satisfied with their broadband speed and a significant majority (71%) believe that they are getting the broadband speed their provider is promising either “always” or “most of the time,” according to a survey by the Federal Communication Commission. Now, those figures would be interesting enough on their own, but what makes them particularly interesting is another figure from the survey – 80% don’t even know what their broadband speed is. (Ergo – my headline.) The survey is part of the federal government’s effort to develop a national Broadband plan. So, what next? Well, for starters, the FCC is offering consumers a way to test their Internet speed from their website http://www.broadband.gov. But to do so, you must fill out a form, explaining whether you are accessing from your home or business, what size is the business and what is the actual specific street address. Harmless enough, as the CommLawBlog from the telecommunications law firm of Fletcher, Heald and Hildreth notes. Except that when you read the fine print, the firm says, there are eight instances in which the FCC can disclose the information you provide – none of which require a warrant or subpoena but which cover a very broad legal ground. And, of course, as most message readers know, there are a dozen or more ways to test your Internet speed. None of which requires any disclosure of information. But it gets better. Despite the recent controversy about privacy, the FCC is looking for 10,000 volunteers willing to put a box in their home so the federal government can monitor “every bit and byte of their home Web use,” as MIT’s Technology Review puts it, with the additional commentary about what an “audacious” request that is. And it keeps getting better. The box? It’s called “Sam Knows Whitebox.” As the CommLawBlog author notes, “we couldn’t make this stuff up.” BTW, if you’re interested, the FCC volunteer-seeking website is https://www.testmyisp.com.
SIDENOTE – PERSPECTIVE: Some facts and figures to put this in perspective. Two-thirds of the U.S. homes (63.5%) have Broadband, according to Nielsen’s latest three-screen report. That’s up 24% from a year ago (60.7%), and is nearly double the DVR penetration (36.6%). And while still considerably ahead of HDTV penetration (52.7%), HDTV growth is much faster – a nearly 189% increase since last year. America ranks 28th in Broadband speed worldwide, according to broadband research firm Ookla’s NetIndex.com website. The average speed of 10.02 Mbps though is well ahead of the average worldwide speed of 7.68. But it is a third that of world leader South Korea (33.76 Mbps) and half that of Japan (20.44 Mbps) and Sweden (20.17 Mbps). Of course, it should be noted, as broadband providers in the U.S. are quick to point out, most of the countries with higher speeds are much smaller. Equally large Russia, for example is ranked 27th (at 10.14 Mbps) just barely ahead of the U.S. Massive China ranks 72nd (3.54 Mbps) and not-quite-so-massive India ranks 127th (1.38 Mbps).
Okay, I know I bombard people with too many numbers some times in the message, but one more set of figures to add perspective. According to the Akamai State of the Internet report, the U.S. ranks 22nd in average “connection speed” with a lowly 3.8 Mbps. South Korea is still tops but with a much lower 11.7 Mbps average speed, and the average connection speed worldwide is only 1.7 Mbps, according to Akamai, which of course is only testing its Internet connections. On another measurement scale, the U.S. ranks much higher with more unique IP addresses than any place in the world (125 Million).
FOOTNOTE: A group of powerful tech and media companies have formed a coalition they call the Broadband Internet Technical Advisory Group. And when we say powerful… well, here are some of the members: Google, Microsoft, Cisco, Comcast, TimeWarner, Intel, EchoStar and Verizon. The stated purpose is to develop broadband management techniques and deal with technical issues that “can affect Internet users’ experience.” Not to be outdone, the FCC has created its own select group of invitation-only broadband engineers to a brainstorming session later this month on how to use broadcast spectrum for broadband service.
YOU TALK TOO MUCH. At least that’s what AT&T has said to some users, instituting a tiered payment system for iPhone users based on how much data they think they will use. This is somewhat similar to the plan AT&T and Comcast both have toyed with, to cap bandwidth users. But so far, no howls of indignation about the IPhone plan. Even Consumer Reports gave the plan its blessing (sort of), noting that only four percent of IPhone users consumer more than a gigabyte of data month. But, observers note that as the data-chomping iPad begins eating up more bandwidth, the tune may change. And that’s only the start of it. Internet equipment and backbone supplier Cisco says Internet traffic will quadruple by the year 2014. The company projects traffic of 64 Exabytes of data per month by then, most of it (91%, to be exact) video. But better than the data and numbers supplied by the company are the factoids – and you know, how I love factoids. The company says that by 2014 it would take more than two years to watch all the video crossing the Global IP network… in just in one second. To watch ALL the video crossing IP networks that year would take 72 Million years. Internet provider Akamai has its own version of web traffic monitoring on its State of the Internet website which, when I checked it, showed that there were 346,000 people listening to music at that very minute worldwide, another 3,352,000 people worldwide shopping (or at least visiting retail sites); and news sites (as defined by Akamai) were averaging more than 5,712,000 visitors a minute worldwide.
YOU WORRY ME TO DEATH. That’s the next line in the Clarence Carter song (did anybody catch it?). And the growth in the Internet has many people worried because, for one thing, along with that increased usage comes an increase in “attack traffic”, according to Akamai’s State of the Internet report for the fourth quarter of 2009 (the latest I could find.) As in previous reports, Russia remains the “top attack traffic source” accounting for more than one in ten (13%) attacks worldwide. The U.S. made it back to second place, ahead of China and Brazil. But what was particularly interesting was the increase in unique IP addresses connecting to Akamai’s network – 4.7% from the third quarter of 2009 to fourth quarter 2009, 16% from the same period in 2008, but up 54% from two years before. Interesting because it corresponds to a report from global marketing research firm IDC which warns of a coming logjam because of a lack of a lack of IP addresses. The firm says there are already more than 10 BILLION “non-PC” devices connected to the Internet right now, and that number is expected to double to 20 Billion by 2014. The key point being ‘non-pc’, as in not your computer, but the decoder at your station, the printer at your newspaper, the audio board at your radio station. As Marketing Vox put it, the shortage of IP addresses is this decade’s version of the Millennium Bug. The solution is for businesses to switch from Internet Protocol Version 4 (Ipv4) to Ipv6, but while the behemoths of the business (Google, YouTube, etc) are aware of this, many content providers are not.
CHICKEN LITTLE MAY HAVE BEEN RIGHT. The sky is falling. It’s official. The Pentagon says so. The problem is that there is so much space junk (old rockets, abandoned satellites and missile shrapnel) and so many satellites that there is a logjam in space. In an article in The Washington Post, Indian rocket scientist Bharath Gopalaswamy estimates there are 370,000 ‘pieces of junk’ in low orbit, flying around with 1,100 satellites. The recent report of a drifting satellite threatening other satellites is peanuts compared to an incident three years ago. According to the Pentagon report, a Chinese missile test destroyed a satellite in 2007, leaving 150,000 pieces of junk behind. The Washington Post article puts the “space-services” market at $250 Billion, between financial communication, GPS, and international phones.
Michael Castengera is an instructor at the Grady College of Journalism and Mass Communication at the University of Georgia AND President of Media Strategies and Tactics Inc., a consulting firm that works with all media but primarily broadcasting. You can visit his website at MediaConsultant.tv.
Top Ten Reasons Americans Don't Like Soccer
10. Too many foreigners
9. Loud horns make it hard to nap through boring parts
8. Bench clearing brawls not as much fun without bats or sticks
7. No theme song asking if we are ready for some soccer
6. Not enough 'roids
5. Lots of players with umlauts in their names
4. Americans too busy reading
3. Doesn't have the heart-pounding action of a 5-hour baseball game
2. No TV timeouts means fewer snack breaks to stuff our fat faces
1. Too much kicking, not enough rasslin'
The Late Show with David Letterman
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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
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Graeme Newell
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