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Graeme Newell
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In This Issue
Promo of the Day
5 Things The Old Spice Man Means For Advertising
Where Have All the Promos Gone?
Hollywood Braces for Teamsters Walkout
Conan Writer Stirs ups Twitter War over Emmy Airtime
Clooney to Receive Humanitarian Award
PBS Ombudsman Criticizes Shultz Series
Glenn Beck Sponsor Topic of ABC Investigation
USA Welcomes Characters to Blogosphere
Viewers Glued to Live Oil Spill Coverage on CNN.com
48HR Magazine Surrenders Name, URL to CBS
Playboy Launches SFW Website
Facebook Hits 500 Million Mark
Coke Posts Profit from Soccer Presence
Palin's 'Refudiate' Remark Lights Up Twittersphere
Shakespalin Tweets
Quotes
"How we perceive a situation and how we react to it is the basis of our stress. If you focus on the negative in any situation, you can expect high stress levels. However, if you try and see the good in the situation, your stress levels will greatly diminish."
- Catherine Pulsifer
"Simple truths are a relief from grand speculations."
- Marquis De Vauvenargues, French moralist (1715-1747)
"There is more to life than increasing its speed."
- Mohandas K. Gandhi
Promo of the Day
Unleash your creativity during these dog days of summer...
602communications.com/VideoExamples
Share your creative work with your promo peers on the 602communications.com site. Just email it to
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Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted. Large files may be sent via http://www.yousendit.com. You can also mail your clip a DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.
5 Things The Old Spice Man Means For Advertising
If you are reading this, you are likely in the advertising industry, and if you are in the advertising industry you have undoubtedly heard all about the phenomenon that is "The Old Spice Man." When Old Spice, W+K et al, made the decision to produce extremely rapid custom content based on the popular character, they changed the very way we will look at advertising going forward. The big question for everyone is: What does it all mean? Here are a couple of thoughts.
1. Creative and production matter (still)! It seems that the death of high-quality content in the advertising world has been greatly exaggerated. With the Old Spice Man, we saw that a great creative concept and high quality production work can still trump most challenges facing advertising.
2. Buying media to build an audience. Stories have a funny way of rewriting themselves. What people in the advertising industry will remember tomorrow, and what they are already talking about, is how Old Spice was able to get so much "free" media through YouTube, Facebook and Twitter. However, what is left out of this scenario is the millions of dollars in television and digital media that Old Spice used to build an audience for a genius creative campaign. It was this equity with their consumers that allowed the short-form content to be such a success.
3. Rethinking content production. While the entire campaign was brilliant, the most innovative part was the execution of a series of short but extremely high-quality responses from the Old Spice Man to questions in social media. Building in a plan for the production and distribution of additional, audience-engaging, high-quality content is not an easy task. While it can be highly impactful, there are a number of factors to consider (we'll get to that).
4. An idealized version of The Old Spice Man will (unfortunately) be the new standard in digital (RIP Crispin Porter's Subservient Chicken). It is the brilliance of the work and the fact that it was so innovative that make it nearly impossible to replicate.
A lot of things came together for The Old Spice Man to make it such a great success. First, it was first. If tomorrow there was another character addressing digital fans, it would be hard-pressed to get the same reaction from people. Along with average fans, Old Spice Man addressed a number of very influential social media types, and these people in turn promoted the Old Spice video to their millions of friends, fans and followers. There is obviously a limit to how many times a brand could reuse this tactic.
Second, the character was so well put together and so well executed, that he stood on his own (reminder: AFTER an audience was built using paid media vehicles). This is, of course, very rare. Not every campaign that is remotely funny will meet the high bar set by The Old Spice Man -- but that doesn't mean it's a bad campaign, it just means it needs more distribution support.
5. OK, I only had four, but five sounded like a better number for a list. What else do you take away from the Old Spice Man phenomenon? Leave a comment and drop me a line on Twitter www.twitter.com/joemarchese, and we will pick a fifth lesson. I might even generate a personal response wearing a towel in a YouTube video... actually, that's probably not the best idea for me or you.
MediaPost
Where Have All the Promos Gone?
TV promo season is upon us. But where are the commercials for upcoming TV shows? They're out there somewhere, I'm guessing. Yes, I've seen ads for CBS' new "Hawaii Five-O," Fox's "Lone Star" and other shows. Some analysts, like media agency television analyst Steve Sternberg, say it seems there are fewer promos around this summer season than in previous ones. What are the actual numbers? Network marketing executives keep the data, from those TV promo tracking companies, close to the vest. Still, if there's less marketing effort for fall TV shows, you could blame an old reliable whipping post: broadcast ratings erosion, which probably has eroded further in this traditionally sleepy and rerun-laden period.
TV marketers are increasingly counting on other areas to make up the slack. We speak, of course, of the big popular culture fan convention, Comic-Con in San Diego, and the expected 150,000 TV rabid entertainment consumers -- "deputized" TV marketers for the week -- who senior TV executives hope will blog, social network, and text-message about new and existing shows and entertainment. Comic-Con is still new enough for TV shows to use blindly with not much research to back it up, with the possible exception of those newfangled "buzz" meters that are all the rage.
While TV is heavily dependent on traditional on-air TV promos -- still one of the most effective marketing tools for launching new shows -- networks continue to desperately seek other media platforms, some of which are very analog. At Comic-Con, for example, shows are promoted not just on walls, buses, and other outside media, but on bags for fans to carry. You think bags aren't that interesting? Talk to Warner Bros., one studio that has been going to the event for many years. It is bringing 11 different totes, each with high-style graphics from its TV shows (or a major programming franchise). Other studios are also ready to deliver elaborately designed totes, which can become slow-moving, close-to-the ground, or on-the-shoulder billboards. And you thought all that was needed was a Facebook or Twitter account to get viewer attention. You're wrong. After all, how are you going to carry your "Twilight: New Moon" "Without You" Ring Set?
MediaPost
Hollywood Braces for Teamsters Walkout
Television would be hit hardest if Hollywood transportation workers go on strike for the first time in 22 years next month when their current labor agreement expires, according to industry observers. Upward of 20 shows are in production ahead of the fall television season, and production executives are puzzling over ways of getting actors and others on and off their lots without crossing picket lines. It's possible the Teamsters would agree to work under a contract extension even if their pact expires August 1 without a new agreement in place, but the union's Hollywood Local 399 is expected to take a strike-authorization vote during a general membership meeting on Sunday morning. That would arm Local leaders with the ability to walk at any point after the midnight expiration of the Local's current "Black Book" agreement a week from Saturday. The transportation union's talks with Hollywood studios involve proposals for a new two- or three-year contract but have hit an impasse over money terms. The Teamsters want annual raises of 3%; management is offering 2% yearly boosts. The studios would prefer a three-year deal but are offering two years at the union's request, which would allow the Teamsters to synch up their contract expiration with the International Association of Theatrical Stage Employees. That, in turn, would give the Teamsters more input into contract matters affecting the pension and health plan that covers members of both unions. Hollywood Teamsters worked more than two months after the expiration of its contract with studios in 1988 before mounting a 25-day work stoppage, the Local's last full-fledged strike. If a new strike breaks out, studios also can be expected to boost lot security and may hire some new staff where necessary to replace workers refusing to cross picket lines.
Yahoo TV
Conan Writer Stirs ups Twitter War over Emmy Airtime
The Conan O'Brien Staff Pity Party continues. Less than two weeks after the TV academy nominated Conan's "Tonight Show" for an Emmy for best variety, music or comedy series, while snubbing Jay Leno's "Tonight Show," one of Conan's writers discovered the show's nomination for best writing would not be part of this year's Emmy broadcast. The writer-agoniste tweeted his anger and sent Team Coco into an ecstasy of outrage. "NOT 'NBC' but the powers that be has sent us an email saying that the category we are nominated for will not be televised this year! really?" staff writer Deon Cole tweeted emotionally Monday night. The next morning, Conan's fans heeded his battle cry and began stabbing at NBC and the TV academy with their little keyboards: "The torches are lit and the pitch forks have been sharpened. The Coco Army is at the ready my good man!" tweeted one Coco captain. "It's cause they'll know [The Tonight Show with Conan O'Brien] will win and they don't want to damage NBC's image for letting Conan & you guys go. The [male offspring of unwed parents]," cried another testy tweeter. Salient Fact 1: NBC is the network that wanted to move Conan's "The Tonight Show" 30 minutes later, a mere seven months after his debut, thus causing the lanky jokester to quit. Salient Fact 2: NBC is airing this year's Emmy broadcast.
Unbeknown to many of Coco's troops, Cole was not tweeting about this year's race for best variety, music or comedy (a.k.a. VMC) series, in which Conan's "Tonight Show" got nominated, while Jay Leno's "Tonight Show" -- as well as David Letterman's CBS late-night show -- both got snubbed this year. Cole is instead talking about the derby for best writing in a VMC series. Cole has a dog in this fight -- he's among the nominees, for his work on Conan's "Tonight Show." It's easy to inflame Team Coco with a few keystrokes; what's harder is to keep up with the goings-on at one's guild. A year ago, in the days leading up to the 2009 Emmy broadcast, the writers and directors guilds agreed to let the academy broadcast their VMC races (variety! music! comedy! -- remember?) every other year, according to a TV academy rep. In this deal, the VMC series nominees swap their airtime with colleagues who are up for writing and directing VMC specials (think "Kennedy Center Honors"). The academy did this as part of a well-intended effort to save us, the viewers, from another mind-numbing night of too many acceptance speeches. This year the writers and directors of VMC specials get their screen time. Which is what Cole and gang were notified about on Monday. On the bright side for the aggrieved Coco-nut, E! is sure to make Cole's category the star of its Emmy show. E! once again will show an abridged version of the first night of Emmy dispensing -- the Primetime Emmy Awards are actually a two-night orgy of trophy-scattering. The first night -- Aug. 21 this year -- is the so-called creative-arts awards. The second night -- Aug. 29 on NBC -- the academy hands out statuettes in the so-called glamour categories, with Jimmy Fallon hosting.
Washington Post
Clooney to Receive Humanitarian Award
George Clooney will be recognized for his humanitarian efforts at the Emmy Awards. The Academy of Television Arts and Sciences will present the 49-year-old actor with its Bob Hope Humanitarian Award at the ceremony next month. Clooney is being honored for the "Hope for Haiti" TV special, which is nominated for an Emmy award, and his efforts to raise funds for victims of Hurricane Katrina and raise awareness about genocide in Darfur. John Shaffner, chairman and chief executive of the TV academy, said Clooney was "an obvious choice" for the award because he used the power of television to move people to act. The Bob Hope Humanitarian Award was established in 2002. Clooney is the fourth recipient of the honor and will receive the award at the Emmy ceremony on Aug. 29.
Yahoo TV
PBS Ombudsman Criticizes Shultz Series
A three-part PBS series about the Reagan-era Secretary of State George Shultz has come under scrutiny in recent days for its financing ties to his friends and associates. Michael Getler, the PBS ombudsman, sided with the critics, writing in a column on PBS.org that the series suffered from “at least the appearance of a conflict of interest” due to the financial contributions. “It doesn’t mean that funders exerted any editorial influence, but it left me feeling they didn’t have to,” Mr. Getler said. The funding ties were listed in a review in The New York Times, and liberal media monitoring groups like FAIR subsequently encouraged people to complain to PBS. FAIR asserted that seven of the 13 underwriters of the series have “close ties” to the Hoover Institution, a conservative think tank where Mr. Shultz is a distinguished fellow. Even before the first installment of the series, “Turmoil and Triumph,” had its debut last Monday, it was knocked by television critics for being too long and for treating its subject with reverence. Mr. Getler said he thought the “deification of Shultz” was both unnecessary and distracting. Critics also seized on the fact that the documentary does not delve into Mr. Shultz’s support for the Iraq war or the fact that he served on the board of Bechtel, which earned hundreds of millions of dollars in rebuilding contracts. A Bechtel family foundation was one of the funders of the documentary. PBS said in a statement that it believed the series “fully meets our standards for editorial integrity,” and reiterated that “no PBS funder is permitted to exercise editorial control over content.” The public broadcaster also stated that the ties to Bechtel “did not preclude funding from the related family foundation under the circumstances since subject matter of the program was Shultz’s role as Secretary of State in the Reagan administration, not his role in the corporation.”
Media Decoder
Glenn Beck Sponsor Topic of ABC Investigation
ABC investigative reporter Brian Ross has taken aim at one of the main sponsors of Fox News Channel’s "The Glenn Beck Show," reports The Huffington Post. On Monday’s episode of "Nightline," Ross launched a report on Goldline, contending that the on-camera counsel of Beck to invest in gold in these recessionary financial times is unethical given the advertising revenue provided by gold purveyors such as Goldline. New York Rep. Anthony Weiner, interviewed for the ABC report, called the connection an "unholy alliance." Goldline is also under investigation by the Los Angeles County District Attorney’s Office, according to the Huffington Post story. ABC is not investigating Beck directly. "Glenn Beck has nothing to do with our investigation,” ABC said in its report. “Our investigation is about transactions with individual customers and the complaints that they've raised. And politics really has nothing to do with it. It's all about consumer protection for us." Authorities in Los Angeles have received more than 100 complaints against Goldline from consumers, the Huffington Post story says.
TV Week
USA Welcomes Characters to Blogosphere
USA Network is extending its well received Characters Welcome brand to the blogosphere with the launch of Character Approved, a new Web destination which showcases a collection of network-selected blogs that cover various aspects of American culture. The new site, characterblog.com, features select blog posts from ten prominent bloggers, including husband and wife team Marc and Sara Schiller—who discuss street art via the site woostercollective.com, Alyse Wax, a TV producer who pens the fashion-centric blog SporkFashion.com, and Matt Jordan, who covers music at youaintnopicasso.com. Other USA-selected ‘character’ blogs cover subjects ranging from movies, social giving, technology, design and writing. Each blogger will contribute to characterblog.com on a weekly basis. Content from the blog will also be syndicated across various third party sites via RSS feeds and social media platforms. Network officials see the new site as both celebrating unique individual voices—a USA staple-- and also engendering discussions on universal cultural topics, all while further establishing USA’s online presence. “The Character Approved blog is the next step in the evolution of the USA Network brand in the digital space,” said USA Network svp Alexandra Shapiro. “We are providing a dynamic social platform for individuals and communities to discuss and debate those people, ideas, entities and innovations that embody the essence of character and have an impact on everything culturally relevant from architecture and design to fashion and food."
Media Week
Viewers Glued to Live Oil Spill Coverage on CNN.com
The Gulf oil spill has fueled a heavy flood of live video viewing for CNN.com, as viewers flocked to the news site last month for its ongoing coverage of the disaster. CNN.com delivered a total of 13 million live video streams in June, during which it provided a constant live feed of the spill from an underwater camera. That’s up from the eight million video views the site served in May and way up from the roughly two to three million live views per month the site averaged earlier in the year. Overall, according to Nielsen Online, CNN.com generated more video streams in June live or otherwise—118 million streams--than any other site in the category. Close behind CNN in total video streams was MSNBC.com, with 115 million streams, and Yahoo News, with 71 million. Due in large part to users ongoing interest in the oil spill and its aftermath, the news category had a strong June overall. Yahoo topped all news sites in terms of reach with 39.2 million uniques, trailed by CNN.com's 36.6 million uniques, MSNBC.com's (31.6 million) and Fox News (15.8 million). However, CNN.com bested its competitors in page views (1.3 billion), time spent per person (23.4 minutes), and total minutes (850 million), according to Nielsen.
Media Week
48HR Magazine Surrenders Name, URL to CBS
The outlook for 48HR Magazine, an exercise in sudden journalism that produced a magazine over a single weekend, was looking mighty imperiled the last time we checked: Lawyers from CBS were sending some pretty scary mail for what they believed was copyright infringement. (CBS suggested that their trademark on “48 Hours” as a media property was being trammeled on.) Now comes word that the insurgent Web-enabled publication and the large multinational media company may have brokered a deal. This comes on top of the news that the group has won a Knight-Batten Award for innovations in journalism, so things are looking up. According to Mat Honan, one of the founders of the unlikely enterprise that crowd-sourced a very credible magazine over a single weekend, there will be a name change — 48HR will become Longshot Magazine — and the group will surrender the 48HR name, along with the URL, to CBS. In return, CBS will cease and desist with the saber rattling and let the past stay that way. So 48HR née Longshot is free to get to work on their next issue, which is swell news at a time when the print business could use some innovation. In terms of big media vs. small, David did not slay Goliath, but avoided getting stomped on altogether, so there will be peace, and an innovative new magazine, in the land.
Media Decoder
Playboy Launches SFW Website
Finally, something for those guys who say they read Playboy for the articles: a chance to prove it. Playboy Enterprises Inc. launched a website Tuesday that it swears will be safe to browse while at work, eliminating the need for men to throw themselves over their computer screen when the boss walks by. TheSmokingJacket.com will contain none of the nudity that makes Playboy.com NSFW — not suitable for work. Instead, it'll rely on humor to reach Playboy's target audience, men 25 to 34 years old, when they are most likely to be in front of a computer screen. "A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends," said Jimmy Jellinek, Playboy's editorial director. The site, named after one of Playboy founder Hugh Hefner's favorite pieces of clothing (silkpajamas.com was taken), won't include the long interviews or in-depth articles found in Playboy. Instead, it's meant to be decidedly un-serious. Or, in the parlance of its audience, ROFL — rolling on the floor, laughing. And cool, "basically a juke box of cool," said Jellinek. The site will be updated continually in the hopes to get men returning throughout the work day. Playboy spokeswoman Theresa Hennessey said Playboy.com gets about 6 million unique visitors a month, and Jellinek said he will be pleased if TheSmokingJacket.com receives 1 million unique visitors a month. "The Playboy brand doesn't do small," he said. "Everything we do has to be big, has to be successful, has to be cool."
Yahoo News
Facebook Hits 500 Million Mark
Facebook officially has 500 million users across the globe. And to celebrate that stunning milestone, the social networking juggernaught is inviting its users to tell the world why they love the site. In conjunction with its 500 million-users-served notice issued on Wednesday (July 21) the company announced the launch of Facebook Stories, a application which enables users to share interesting and unique Facebook stories. Facebook says it is looking for tales of how the site has significantly impacted people’s lives—beyond the ‘I found my old boyfriend’ variety— the site is asking users to submits stories about how Facebook helped them find lost items, started social movements, received donations, even gotten new kidneys. For example, in a blog posting, CEO Mark Zuckerberg mentioned a Phoenix, AZ mother who credits a friend’s Facebook status for nudging her to get screened for breast cancer—which led to her being diagnosed with and treated for the disease. The app’s developers, Jess3 and Involver have organized the new application by geography, theme and time. Users can choose to contribute or simply read stories from across the globe. Facebook stories will also be available on 31 partner Facebook pages, including TheKnot.com, Demand Media’s Livestrong.com, and The White House’s official Facebook page.
Media Week
Coke Posts Profit from Soccer Presence
Coca-Cola Co., the world’s largest soft-drink maker, posted a 16 percent increase in second-quarter profit as North American sales volumes climbed for the first time since 2007. Net income rose to $2.37 billion, or $1.02 a share, the company said today in a statement. Excluding some items, profit was $1.06, compared with the $1.03 average of estimates compiled by Bloomberg. Beverage volume in North America advanced 2 percent, compared with a 1 percent decline a year ago. The volume growth in North America, Coca-Cola’s largest market, exceeded predictions from analysts such as Mark Swartzberg at Stifel Nicolaus & Co. Coca-Cola benefited from marketing tied to the 2010 World Cup and from surging sales of sports beverages like Powerade. “They are having great success with their investments and marketing,” Agata Kaczanowska, a beverage-industry analyst for market researcher IBISWorld in Santa Monica, California, said in an interview. “People will invest a couple of bucks to cool off and refresh themselves.” Global sales by drink volume grew 5 percent at Coca-Cola, with the Eurasia and Africa unit showing the fastest growth at 10 percent. Coca-Cola used the World Cup soccer tournament, hosted by South Africa, to stage its largest marketing campaign, covering 160 countries and attracting more customers.
Business Week
Palin's 'Refudiate' Remark Lights Up Twittersphere
After Sarah Palin's Twitter shoutout to William Shakespeare, the question arose -- what types of things would Palin say if she wrote like Shakespeare all the time? Thanks to the minds of clever Tweeters, we're getting a glimpse of that today, with tweets ranging from heavily political to light-hearted and humorous based on popular Shakespeare quotes. It all started with this tweet from Palin: "Ground Zero Mosque supporters: doesn't it stab you in the heart, as it does ours throughout the heartland? Peaceful Muslims, pls refudiate." But refudiate is not a word. Palin deleted the tweet, posted a follow-up using 'refute' instead, and then addressed critics with this tweet: ""Refudiate," "misunderestimate," "wee-wee'd up." English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!" The subsequent chatter not only propelled #ShakesPalin to Twitter's trending topics, but led to a @ShakesPalin Twitter account.
Huffington Post
Shakespalin Tweets
RT @Genevieve_Marie: My daughter's eyes are nothing like the sun, if virtue be white, then well her's is dun, dontcha know.
RT @ArlyndaLeeBoyer: @shakespalin She hath been at a great feast of languages, and stolen the scraps.
RT @steveweinstein: Alas, poor Couric, I read them all.
RT @marthapoints: One may smile, and smile, and still be a villain. Add a $4000 Armani suit and it plays on Fox TV.
RT @irishgypsie: Out, out damn Malaprop. The course of political ambition never did run smooth.
RT @claudiawrites: Mumbo-jumbo, foil and fumble; language burns and tea parties rumble.
You must borrow me Gargantua's mouth first: #Refudiate: 'tis a word too great for any tweet.
@EricKennedyATX Oh no, my good friend. In this for the long haul. Imagine when @sarahpalinusa doth tweet again. Joy in Whoville again.
RT @Thirdsyphon: Zounds! I was never so bethumped with words / Since I first called my father's brother dad. King John II, i, 466
RT @thejaybob: Palin is here on Kodiak Island right now (Wednesday). All I can say is, "Exit, pursued by a bear."
RT @JeffC72452: In action, how like a Maverick, in apprehension how like a rogue?
RT @thatdamnyak: To offend and judge are distinct offices, and I occupy both.
RT @blountb4: @ShakesPalin My words fly up, my thoughts remain below: Words without thoughts...are the only kind I use.--Hamlet
RT @Beckeep: Foolery, sir, does walk about the orb like the sun; it shines everywhere, and particularly in Wasilla.
RT @wintersown: @Shakespalin I feel within me a peace above all earthly dignities, a still and quiet inconsequence.
RT @wintersown: @Shakespalin I wasted Twitter, and now doth Twitter waste me.
RT @thatdamnyak: Then sigh not so, but let them go, and be you blithe and bonny, converting all your sounds of woe into "Hey, Hockey Mom ...
RT @Rrhain Is @ShakesPalin really Mrs. Malaprop in disguise? // Why then I'd be @Wildepalin
RT @Surrealtweets: WS: The readiness is all. P: I answered him yes because I have confidence in that readiness and knowing that you can’ .
RT @BrightAnimal: Since brevity is the soul of wit, and also healthcare, we need to, you know, and also jobs for the hardworking economy .
RT @DebbieCDC: Two households, both alike in lack of dignity, in not-so-fair Wasilla where we lay our scene
RT @Powerswerth: She lov'd both the favor of oil and the rich/ but a plumber might listen where'er she did bitch -Stephano, The Tempest
RT @wintersown: @Shakespalin One may smile, and smile, and be a Wasillan villain!
Reason, you rogue, reason: thinkest thou I'll endanger my soul gratis? But for $100K, I'll get my folksy on for ya #wink
'The humour of it,' quoth a'! here's a woman frights The English out of its wits.
RT @c4ddysh4ck: Full of strange oaths and broadcast on the Fox/Brief as governor, sudden and quick in quarrel/Seeking the bubble reputat
DR: She's troubled with thick coming fancies, That make her make up words. MCCAIN: Cure her. Canst thou not minister to a mind diseased?
RT @curtiswalker: Boil boil toil and trouble. A three month oil spill and a methane bubble. Drill in the arctic, prices double.
Neither to you nor any one; having no witness to confirm my tweet: There's a screenshot? Oh, then, I'm like Shakespeare y'know
Dearest Breitbart, Why forge quarrels, unjust, against the good and loyal, Destroying them for wealth?
@mobilia5 'Tis true that Hayward and BP offers the richest source of tragic material since Palin's coronation. No offense taken. Tweet on
Oh @mobilia5, do I compare poorly to @BPGlobalPR? With your following I must now dedicate myself to your tweet pleasure.
Thou marvell'st at my words: but hold thee still; Tweets bad begun make strong themselves by Bill. Can I call you Bill?
Maverick upon my head placed a fruitless crown And put a barren sceptre in my gripe, Thence to be wrench'd by a voter's hand
RT @TPTMcGovern: If you prick us, do we not bleed? If you investigate us, do we not quit?
Who can be unwise, dazed, intemperate and furious, Disloyal and partisan, in a moment? Palin.
RT @SirHellsing420: @Shakespalin "A Palin thinks herself to be wise, but a wise Palin knows she's only a fool."
What is a woman, If her chief good and market of her time Be but to snipe and do live feeds? a beast, no more.
With stupidity I hath made my masterpiece! Most egregious word murder hath broke ope The Twitter's satirical temple.
twitter.com/shakespalin
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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
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Graeme Newell
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