Graeme Newell's Marketing Ideanet 7/7/2010 Print E-mail

The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills.  Check out thousands of cutting edge examples at our web site.  Join us on Facebook and Twitter.

Sent via TVSpy's email servers. Visit TV Spy's Marketing Matters.

Graeme Newell
602 Communications
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(919) 217-4438
Web Site
Facebook
Twitter



In This Issue
Promo of the Day
Oil Spill Coverage Trending Down
'The Economist' Defends Editing of Obama Cover
War of Words Over Waterboard Coverage
Local News 'Boring, Repetitive, Irrelevant' Says Report
Creating Outrage to Gin Up Page Views
'Daily Show' Women Respond
HuffPo Buys Pollster
NPR Plans Journalism Startup Partnership
Oscar Winners Elected to AMPAS Board
The 'Life in a Day' YouTube Experiment
KCAL Reporter Engaged to 'Girls Gone Wild' Creator
L&O, UK Style
Disney Loses 'Millionaire' Suit
ThinkGeek's Techie Haiku


Quotes

"The basic tool for the manipulation of reality is the manipulation of words.  If you can control the meaning of words, you can control the people who must use the words."
- Philip K. Dick, American science fiction writer (1928-1982)

"Men are so simple and yield so readily to the desires of the moment that he who will trick will always find another who will suffer to be tricked."
- Niccolo Machiavelli

"However beautiful the strategy, you should occasionally look at the results."
- Winston Churchill


Promo of the Day
5 promos from the BBC that showcase the vibrancy and the worldliness of the 'Beeb'.

602communications.com/VideoExamples

Share your creative work with your promo peers on the 602communications.com site.  Just email it to This e-mail address is being protected from spambots. You need JavaScript enabled to view it Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted.  Large files may be sent via http://www.yousendit.com.  You can also mail your clip a DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC  27545.


Oil Spill Coverage Trending Down
The BP Gulf oil spill was the top story among a mix of media for the week ending July 4, but there are signs the story may be "losing some steam."  That is according to the latest Project for Excellence In Journalism's (PEJ) weekly news coverage index.  The story captured 15% of the news hole, but that is down from the week before, when it had 23% for the number two spot behind the General McChrystal story.  And just the week before, the story commanded 44% of the news hole.  It was the lowest percentage of coverage since April 19-25, when the oil rig first exploded and the underwater gusher began.  "The once-hot political narrative--the performance of the Obama White House in the crisis--has diminished," said PEJ in its analysis.  And while other developments could produce a spike in coverage, the relief well that may provide a breakthrough in containment is not expected to be ready until August."  The second biggest story (13% of the news hole) was about fears of a fizzling economic recovery.  Third, with 11%, was coverage of the Supreme Court nomination hearings of Elena Kagan, though that was only half the attention given to the Sonia Sotomayor confirmation hearings last year at this time.  Number four at 8% was the story of 10 people in the U.S. accused of being part of a Russian spy ring, while Afghanistan was at number 5 with 5%, down from the 25% and top spot it claimed the week before thanks to the ousting of McChrystal atop the war effort there.
Broadcasting & Cable


'The Economist' Defends Editing of Obama Cover
It was the ideal metaphor for a politically troubled president.  There was President Obama on the cover of the June 19 issue of The Economist, standing alone on a Louisiana beach, head down, looking forlornly at the ground.  The problem was, he was not actually alone.  The photograph was just edited to make it look that way.  The unaltered image, shot on May 28 by a Reuters photographer, Larry Downing, shows Adm. Thad W. Allen of the Coast Guard and Charlotte Randolph, a local parish president, standing alongside the president.  But in the image that appeared on The Economist’s cover, Admiral Allen and Ms. Randolph had been scrubbed out, replaced by the blue water of the Gulf of Mexico.  When it comes to its own photographers, Reuters has stringent standards regarding photo editing.  “Reuters has a strict policy against modifying, removing, adding to or altering any of its photographs without first obtaining the permission of Reuters and, where necessary, the third parties referred to,” Thomson Reuters said in a statement on Sunday.  Emma Duncan, deputy editor of The Economist, told us this about the cover in an e-mail message on Monday: I was editing the paper the week we ran the image of President Obama with the oil rig in the background.  Yes, Charlotte Randolph was edited out of the image (Admiral Allen was removed by the crop).  We removed her not to make a political point, but because the presence of an unknown woman would have been puzzling to readers.  We often edit the photos we use on our covers, for one of two reasons.  Sometimes — as with a cover we ran on March 27 on U.S. health care, with Mr. Obama with a bandage round his head — it’s an obvious joke.  Sometimes — as with an image of President Chavez on May 15 on which we darkened the background, or with our “It’s time” cover endorsing Mr. Obama, from which the background was removed altogether — it is to bring out the central character.  We don’t edit photos in order to mislead.  Reuters had a photo-editing controversy of its own in 2006 after one of its freelance photographers altered images of the Israeli military incursion into Lebanon to make the damage from Israeli warplanes appear more severe.  Reuters later stopped working with the photographer and removed his images from its photo archives.
Media Decoder


War of Words Over Waterboard Coverage
A study released this week of the four biggest newspapers in the United States said that in the wake of the Sept. 11, 2001, terrorist attacks, there was “a dramatic shift in coverage away from nearly a century of practice recognizing waterboarding as torture.”  The study by students at Harvard’s Joan Shorenstein Center on the Press, Politics and Public Policy analyzed articles in USA Today, The New York Times, The Wall Street Journal and The Los Angeles Times.  It found that “for more than 70 years prior to 9/11, American law and major newspapers consistently classified waterboarding as torture.”  But after revelations that the United States had employed the practice of waterboarding in 2004, “media sources appear to have changed their characterization of the practice.”  According to the study, The New York Times characterized waterboarding as torture in 44 of the 54 articles that mentioned the practice from 1931 to 1999.  The Times called it torture or implied that it was torture in two of 143 articles from 2002 to 2008.  The study led to headlines like this one on The Huffington Post: “Once America Started Waterboarding, Major Newspapers Stopped Referring to It as Torture.”  Some commentators seized on the study as evidence that major media organizations were submissive to the Bush administration after the terrorist attacks, a period when some writers  said there was a chilling effect on free speech.  Andrew Sullivan, blogging for The Atlantic, wrote, “If newspapers will not defend the English language from the propaganda of war criminals, who will?”  The Harvard study made no claims about the reason for the change in depiction of waterboarding, but concluded that “the current debate cannot be so divorced from its historical roots.”  “The status quo ante was that waterboarding is torture, in American law, international law, and in the newspapers’ own words,” the students wrote.  “Had the papers not changed their coverage, it would still have been called torture.  By straying from that established norm, the newspapers imply disagreement with it, despite their claims to the contrary.  In the context of their decades-long practice, the newspapers’ sudden equivocation on waterboarding can hardly be termed neutral.”
Media Decoder


Local News 'Boring, Repetitive, Irrelevant' Says Report
An Atlanta Journal-Constitution feature on WXIA Atlanta’s efforts to shake up news is making some noise in the local TV circles.  John Deushane took over the Gannett station, a perennial number three in DMA No. 8, last month.  But it’s news director Ellen Crooke who seems to be making the biggest impact in Atlanta.  Crooke is pushing for substance and solutions, not crime and house fires, in local news.  She told a University of Georgia class that local news was “boring, repetitive, irrelevant and too depressing.”  She’s covering politics in-depth, going long on topics with substance, and encouraging editorials on the air.  “We at 11 Alive needed to distinguish ourselves from the pack,” Crooke told the AJC.  “We’re trying to seek solutions, provide information people need now.”  The newspaper offers a poll to allow readers to vote on whether WXIA’s approach is working.  Notably, nearly 60% of respondents say it is, while 26% said it was “lame and desperate.”  The story has dozens of reader comments.  Writes “Mike”:  Perhaps there’s still a niche in the ATL market for a station that will do REAL news.  I don’t care about car wrecks and shootings.  If you’re “here to help me”, tell me about the budget cuts in the local schools or the financial struggles of MARTA and who’s doing what about it.
Broadcasting & Cable


Creating Outrage to Gin Up Page Views
One of my friends posted a link to last week's Jezebel post titled "The Daily Show's Woman Problem" as her Gmail chat status, alongside the words "Every woman must read this."  Obediently, I clicked, and read a lengthy post that began with the assertion that The Daily Show is a "boys' club where women's contributions are often ignored and dismissed."  When I finished reading, I was outraged!  But not, as the majority of Jezebel readers and commenters seemed to be, at The Daily Show.  Jezebel writer Irin Carmon's argument is essentially this: "Former videogame show host" Olivia Munn may soon become the show's first new female correspondent in seven years, but her potential hiring is nothing to celebrate, because, while she's a woman, she's not the right kind of woman.  She has hosted G4's Attack of the Show for four years, and she has written a book.  But, per Carmon, "her previous career path has led some" —meaning, I guess, Carmon and Jezebel commenters— "to criticize The Daily Show for hiring someone better known for suggestively putting things in her mouth on a video game show … and being on the covers of Playboy and Maxim than for her comedic chops."  Included as a link is a previous Jezebel post that featured video of Munn jumping into a giant pie while wearing a French maid costume.  The rest of the post was given over to quotes from various comediennes and Daily Show executives who'd been fired, or never hired, by the show.  These women spoke to Carmon on and off—mostly off—the record.  The overall impression they gave was of a working environment that was either unfriendly or downright hostile to women.  It included a boss who once threw a "newspaper or script" at the show's female co-creator and an audition process that put a high value on looks.  Female Daily Show employees whose stories didn't fit into this narrative—like longtime female correspondent Samantha Bee, who recently told NPR that the show was a dream workplace for parents of young children, and Daily Show writer and Slate contributor Alison Silverman—were mentioned very briefly.  Far more attention-grabbing was the video of Munn suggestively eating a hot dog embedded midway through the post.

As of this writing, Carmon's post has generated almost 1,000 comments and nearly 90,000 page views.  It's a prime example of the feminist blogosphere's tendency to tap into the market force of what I've come to think of as "outrage world" —the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs like Jezebel and also, to a lesser degree, Slate's own XX Factor and Salon's Broadsheet.  They're ignited by writers who are pushing readers to feel what the writers claim is righteously indignant rage but which is actually just petty jealousy, cleverly marketed as feminism.  These firestorms are great for page-view-pimping bloggy business.  But they promote the exact opposite of progressive thought and rational discourse, and the comment wars they elicit almost inevitably devolve into didactic one-upsmanship and faux-feminist cliché.  The vibe is less sisterhood-is-powerful than middle-school clique in-fight, with anyone who dares to step outside of chalk-drawn lines delimiting what's "empowering" and "anti-feminist" inevitably getting flamed and shamed to bits.  Paradoxically, in the midst of all the deeply felt concern about women's sexual and professional freedom to look and be however they want, it's considered de rigueur to criticize anyone, like Munn, who dares to seem to want to sexually attract men.

When Jezebel was founded, it proposed itself as an explicit alternative to traditional women's magazines.  As any first-year women's studies major will tell you, these glossies make money by exploiting women's insecurities.  The editorial content creates ego-wounds ("Do you smell bad? Why isn't he into you?") that advertisers handily salve by offering up makeup and scented tampons.  But Jezebel must also sell ad space, and its founders knew that they are marketing to a generation that knew the score about how they'd been marketed to in the past, which meant those old-fashioned print tactics weren't going to work.  Page views are generated by commenters who are moved to speak out, then revisit the comment thread endlessly to see how people have responded to their ideas.  Ergo, more provocative posts tend to generate far more page views, and the easiest way for Jezebel writers to be provocative is to stoke readers' insecurities—just in a different way.

Instead of mimicking the old directly anxiety-making model—for example, by posting weight-loss tips and photos of impossibly thin models like a traditional women's magazine—Jezebel and the Slate and Salon "lady-blogs" post a critique of a rail-thin model's physique, explaining how her attractiveness hurts women.  The end result is the same as the old formula—women's insecurities sell ads.  The only difference is the level of doublespeak and manipulation that it takes to produce that result.  It's certainly important to have honest, open conversations about the issues that reliably rake in comments and page views—rape, underage sexuality, and the cruel tyranny of the impossible beauty standards promoted by most advertisers and magazines (except the ones canny enough to use gently lit, slightly rounder, older, or more ethnic examples of "true beauty").  But it may just be that it's not possible to have these conversations online.  On the Web, writers tend to play up the most jealousy- and insecurity-evoking aspects of controversy, and then anonymous commenters—who bear no responsibility for the effects of their statements—take the writers' hints to any possible extreme.  It's just how the Internet works.
Slate


'Daily Show' Women Respond
To the extent that “The Daily Show With Jon Stewart” acknowledges that it has critics, this satirical Comedy Central newscast usually responds to them during its own airtime.  But in a rare move, “The Daily Show” on Tuesday published an open letter on its Web site, thedailyshow.com, signed by more than 30 female staff members, deploring “certain media outlets” for suggesting that the show and its host were sexist.  The letter followed blog posts published on the women’s-interest site Jezebel.com that were critical of “The Daily Show” after it hired Olivia Munn, the actress and television host, as a correspondent, and that described the show as “a boys’ club where women’s contributions are often ignored and dismissed.”  In the Daily Show’s letter, addressed to “Dear People Who Don’t Work Here,” its authors write that others have recently “attempted to tell us what it’s like to be a woman at ‘The Daily Show with Jon Stewart.’ ”  The letter continues: “We must admit it is entertaining to be the subjects of such a vivid and dramatic narrative.  However, while rampant sexism at a well-respected show makes for a great story, we want to make something very clear: the place you may have read about is not our office.”  In a telephone interview on Tuesday, Kahane Cooperman, a “Daily Show” co-executive producer who signed the open letter, said that the Jezebel posts had been “the catalyst” for the letter’s creation, but that it was addressed “to anyone who feels that they’re able to speak to what our reality is here.”  She said the series’s female staff members originally did not plan to respond to the Jezebel posts.  What troubled “Daily Show” employees, she said, was when news media outlets and Web sites picked up the Jezebel report without contacting the show for comment.  “No one called us, no one talked to us,” she said.  “We felt like, we work here, we should take control of the narrative.”
NY Times


HuffPo Buys Pollster
The Huffington Post is venturing into the wonky but increasingly popular territory of opinion poll analysis, purchasing Pollster.com, a widely respected aggregator of poll data that has been a major draw for the Web site of The National Journal.  The purchase is something of a coup for The Huffington Post, which has been making a more aggressive push into political journalism ahead of the midterm elections in November.  “It’s going to beef up our political coverage,” said Arianna Huffington, the Web site’s editor in chief and founder.  “Polling, whether we like it or not, is a big part of how we communicate about politics.  And with this, we’ll be able to do it in a deeper way.  We’ll be able to both aggregate polls, point out the limitations of them and demand more transparency.”  The Huffington Post’s purchase of Pollster, which is owned by YouGov/Polimetrix but hosted on NationalJournal.com, comes at a time of intense competition among media outlets vying for influence in Washington’s saturated online media market.  The Huffington Post, which recently started a newsletter devoted specifically to Capitol Hill, plans to add four new reporters to help cover the midterm elections, Ms. Huffington said.  Politico and The National Journal have also been adding to their staffs in recent months.  The National Journal, which recently hired away The Associated Press’s Washington bureau chief to lead a new joint print-online newsroom, is in the process of hiring some 30 people to staff its expanded operations.  And The New York Times recently said it would begin hosting the popular blog FiveThirtyEight, which does polling analysis similar to Pollster.
Media Decoder


NPR Plans Journalism Startup Partnership
NPR CEO Vivian Schiller wants her organization and its local affiliates to partner with the journalism startup companies that have been growing up through the wreckage of the newspaper business.  The pitch she made at the Aspen Ideas Festival is simple.  Innovative journalism startups can do great work but they have trouble attracting large audiences, a problem David Carr calls "the tyranny of small numbers."  Public radio stations have millions of listeners, but limited budgets.  Put the two types of organizations together and you have quality, well-researched journalism reaching large numbers of people.  In this short, exclusive video, she describes her vision for collaboration -- and how news startups might best get involved with her organization.  She specifically called out three organizations that NPR member stations are working with, and that you should keep an eye on: The Texas Tribune in Austin, the St. Louis Beacon, and the Watchdog Institute in San Diego.
The Atlantic


Oscar Winners Elected to AMPAS Board
Oscar winners Kathryn Bigelow, Michael Moore and Anne Coates have been elected to the Academy of Motion Picture Arts and Sciences' board of governors.  All three are first-time members of the board.  Bigelow became the first woman to win the directing Oscar earlier this year when she picked up her trophy for "The Hurt Locker."  Moore won in the documentary feature category for 2002's "Bowling for Columbine."  Film editor Coates took home the award for her work on 1962's "Lawrence of Arabia."
Hollywood Reporter


The 'Life in a Day' YouTube Experiment
Pick a day.  Ask people to record what’s going on in their lives — getting a haircut, having a birthday party, taking a nap, whatever — and post the video on YouTube.  Turn the video into a feature-length documentary.  Crazy?  Maybe.  But Ridley Scott (“Gladiator”) and Kevin Macdonald (“The Last King of Scotland”) are sure giving it a try.  “Life in a Day” is a global experiment in user-generated filmmaking, an increasingly hot area on the Web.  A similar project is under way involving Lionsgate and Massify, a social network for digital content creators.  Mass Animation is an upstart that is trying, with some success, to make animated films by tapping the Facebook community.  To participate in “Life in a Day,” people must film a snippet of their daily routine — 10 minutes max, please — on July 24.  Video uploaded onto a special YouTube channel (www.youtube.com/lifeinaday) will be scrutinized by a team of editors.  “When structured in the right way these very specific things from ordinary life, which you could see as being very banal, become beautiful and rather communicative,” Mr. Macdonald said.  He envisions, perhaps, a “beautiful collage” of 15 people around the world brushing their teeth.  YouTube, which is owned by Google, saw Mr. Macdonald’s project as a way to deepen its role in transforming how media is created and consumed, said Eric Schmidt, Google’s chief executive, in a statement.  Mr. Macdonald said “Life in a Day” is modeled on the work of Mass-Observation, a social research organization founded in Britain in the late 1930s.  The group set out to record everyday life by asking people to maintain diaries or fill out questionnaires; some of the results were published and the rest archived.  There is no way to tell how much “Life in a Day” video will be submitted, but Mr. Macdonald is bracing for about 300 hours worth.  “I want submissions that are simple but honest,” he said.  “I’m both terrified that I will get nothing interesting and terrified I will be totally overwhelmed with good material.”
Media Decoder


KCAL Reporter Engaged to 'Girls Gone Wild' Creator
Joe Francis, who built an empire on drunk college girls flashing their boobs, has popped the question to Christina McLarty, his girlfriend of about four years.  McLarty is an entertainment reporter at local station CBS-2/KCAL-9.  She is the is the niece of President Bill Clinton's former chief of staff, Mack McLarty.  During the course of her reporting career McLarty has interviewed such notables as Senator Hillary Clinton, Mayor Rudolph Giuliani, Diane Sawyer, and Clint Eastwood, all without ever once taking her top off.  Francis explained to the NY Post that for political reasons, the couple won't be having a traditional wedding: "We have chosen to have a civil domestic partnership because we don't believe it's appropriate to be married until our gay and lesbian friends are afforded the same rights as us to legally marry in the United States," Francis told Page Six.  Wow, Joe, that's so awesome it almost makes us forget all about the child pornography charges.
MediaBistro


L&O, UK Style
Pity the “Law & Order” purist.  Now that the mother ship has been canceled after 20 seasons, what are you supposed to do if “SVU” leaves you cold, “Criminal Intent” bores you, and the thought of this fall’s “Law & Order: Los Angeles” scares the hell out of you?  If only the real thing will do — and if you’ve seen every rerun on TNT and USA at least twice — there is still one place to turn.  It’s a place where the people are represented by two separate yet equally important groups: the police who investigate the crime and the Crown Prosecutors who prosecute the offenders.  It’s called London, and it’s the setting of “Law & Order: UK,” the “L&O” spinoff that remains most faithful to the original show.  Perhaps “faithful” is an understatement.  To some extent “Law & Order: UK” is the original show, with British accents and detective superintendents rather than captains or lieutenants.  Through its first 13 episodes on the British network ITV, the series has based each of its stories on an episode drawn from the first seven seasons of the American “Law & Order,” changing details but staying true to the outlines of the case and its resolution, and keeping the famous sound cue between scenes.  (Other European spinoffs use a similar strategy but with different models: the French version draws on “Law & Order: Criminal Intent” and the Russian on “Law & Order: SVU.”)  The show has been a hit in Britain, averaging more than six million viewers, and a large part of that can be attributed to good bones.  It’s hard to go wrong when hand-picking scripts from the early seasons of “Law & Order.”  The British series has not been broadcast in the United States, but a DVD of the first season is available through Target; it’s currently on sale at target.com for $29.99. 
NY Times


Disney Loses 'Millionaire' Suit
A federal jury in California awarded the British creators of the hit game show Who Wants to Be a Millionaire $269 million in damages in a ruling that Disney-ABC has vowed to fight.  "We believe this verdict is fundamentally wrong and will aggressively seek to have it reversed," Disney said in a statement.  According to the jury, which returned its decision July 7 after a four-week trial in Riverside County, Disney "failed to perform the obligations of the rights agreement" in its contract with Celador International.  The British production company was awarded more than $260 million for revenues from the network license fee and another $9.2 million in merchandising revenue.  Celador has been pursuing Disney and subsidiaries ABC and Buena Vista Television along with Valleycrest Productions since 2004, when it first filed a breach of contract suit.  The suit shined a light on the age-old practice of "Hollywood accounting" - where hit productions show little or no profit - and which lead Celador lawyer Roman Silberfeld characterized as a "shell game."  The trial led to subpoenas for a plethora of industry heavyweights including Disney CEO Bob Iger, Michael Davies, the ABC executive who brought Millionaire to the States, and Ben Silverman, who was then an agent at William Morris and who helped package the deal. Iger's predecessor Michael Eisner, who was in Italy on business during the trial, did not take the stand. But e-mails in which Eisner expressed his desire to make many millions off of Millionaire were read aloud in court.
Broadcasting & Cable


ThinkGeek's Techie Haiku
Originating in 15th century Japan, writing Haiku has been an age old way to convey a vivid impression poetically in only 17 syllables.  Up until now, Haiku has mostly fixated on the natural world.  ThinkGeek wants to bring the same poetic substance to the technological realm.

Can you write techie Haiku?  Of course you can.  It doesn't matter that poets and technologists have little in common other than passion and brains.  So whether you enjoy technology, have a way with words or at least have a proclivity to try something new - send ThinkGeek your techie Haikus.  Express yourself to strangers!  It's cathartic!

Soon We'll Have Toasters
Folding Our Towels Until
The Thousand Year War
--Kelly in Dagobah, Outer Rim Territory

You light me so well,
Beautiful particle.
Or are you a wave?
--Craig in Coral Springs, Florida

iPhone addiction
I must overcome. Oh, wait
There's an App for that.
--Chris in Waldorf, Maryland

iPhone left in bar
Supposed to be a secret
Woops, there goes my job
--Katharine in Irvine, California

Every other one
Is divisible by two
Now is that not odd?
--Darrin in Ontario, Canada

I am all around,
Yet some can't seem to find me.
I am Internet.
--Terry in San Francisco, California

Told my boss swine flu,
but I really came down with
Modern Warfare 2.
--Jason in Orlando, Florida

LOLcat is pronounced
"Lawl cat" or "L-O-L cat"
Which makes haikus hard.
--Noah in Spring Lake, New Jersey

Divide by zero;
Stephen Hawking can do this.
Black holes will ensue...
--David in St. Joseph, Missouri

Bugs and viruses
Incompetent end users
Job security...
--Janice in Edmond, Oklahama

Haikus are easy
Yes, even with my eyes closed
See, thhy are npt hrad!
-- Micah in Phoenix, Arizona

WITH ALL CAPS I TYPE
LOUDLY I YELL EVERYTHING
I FEEL IMPORTANT!
-- Ed in Logan, Utah

Droning on and on
Talking about the atom
What an awful Bohr.
-- Michael in Johnston, Rhode Island

The next big idea
Will soon sweep across the net
Oh, it just finished.
-- Gilmore in Melbourne, Australia

Imagination
More important than knowledge
Great example: LOST
-- Brandon in Hinesville, Georgia

Developer Zen:
"Ignore this error message."
What do I do now?
-- Stephen in Deerfield, Massachusetts

Packets of photons
Streaming by our planet's sky
their address divine
-- Michaline in Chicago Illinois

Spam in my inbox.
Can I really help this guy?
From Nigeria?
-- Timothy in Peterborough, England

I love the tech life
It lets me IM the guy
Sitting next to me
-- Akela in San Francisco, California

the sun warms my face
it is a lovely....ding dong
wait, I have IM
-- Rhett in Hammond, Louisiana

Client with no specs.
Wants results in two weeks time.
Must. Not. Kill. Must. Not.
-- Shane in River Ridge, Louisiana

two words never heard
in polite conversation
Microsoft Vista
-- Dave in Mont Vernon, New Hampshire

jIba' Quo'nos-daq
qeqtaHvIS tIQqu' lurDech:
tlhIngan Haiku!
Translation:
I sit here on Quo'nos
Practicing the ancient tradition:
Klingon Haiku.
-- Dale in Redding, California

I can't do haiku
I will always get them wrong
Oh, wait. Never mind.
-- Randy in Bradley, Illinois


ThinkGeek.com


------------------------------
The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills.  Check out thousands of cutting edge examples at our web site.  Join us on Facebook and Twitter.

Sent via TVSpy's email servers. Visit TV Spy's Marketing Matters.

Graeme Newell
602 Communications
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(919) 217-4438
Web Site
Facebook
Twitter