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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
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Graeme Newell
602 Communications
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In This Issue
Promo of the Day
Internet Increases, Unites TV Viewers
Leno Returns with Scores of Celebs
Letterman Counters with Strong Roster
Conan Ventures Into Twittersphere
CBS Extends Moonves Contract
Westin Explains ABC News Staff Cuts
'Idol' Regains Throne
Internet, Mobile Match TV for Olympics Viewing
Yahoo Taps Twitter to Boost Social Features
iPad Pre-Release Demand Surpasses iPhone's
Message From Michael
Shit My Dad Says
Quotes
"In human life, art may arise from almost any activity, and once it does so, it is launched on a long road of exploration, invention, freedom to the limits of extravagance, interference to the point of frustration, finally discipline, controlling constant change and growth."
- Susanne Langer
"Chaos in the world brings uneasiness, but it also allows the opportunity for creativity and growth."
- Tom Barrett "Success usually comes to those who are too busy to be looking for it."
- Henry David Thoreau
Promo of the Day
Minneapolis's FOX 9 Promotion Manager Kevin Myers explains the use of clever editing in these 2 weather promos as a vehicle for their message: "It demonstrates that even though our Meteorologists forecast from our weather center, they are connected to what’s happening outside our viewer’s front door."
And these 3 KCTV5 Kansas City weather promos unfurl the timeless story of children's hope for a snow day at school. 602communications.com/VideoExamples
Seeking Promo Submissions
Was a new marketing campaign part of your station's 2010 resolution? How about a branding campaign with the Olympics? Are you cross-promoting with social media? Or do you just have a new spot or 2 that you are really proud of?
If so, we'd love to feature it on our example site! Share your creative work with your promo peers on the 602communications.com site. Just email it to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted. Large files may be sent via http://www.yousendit.com. You can also mail your clip a DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.
Internet Increases, Unites TV Viewers
Remember when the Internet was supposed to kill off television? That hasn’t been the case lately, judging by the record television ratings for big-ticket events. The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994. This year’s Super Bowl was the most-watched program in United States history, beating out the final episode of “M*A*S*H” in 1983. Awards shows like the Grammys are attracting their biggest audiences in years. Many television executives are crediting the Internet, in part, for the revival. Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV. The Nielsen Company, which measures television viewership and Web traffic, noticed this month that one in seven people who were watching the Super Bowl and the Olympics opening ceremony were surfing the Web at the same time. “The Internet is our friend, not our enemy,” said Leslie Moonves, chief executive of the CBS Corporation, which broadcast both the Super Bowl and the Grammy Awards this year. “People want to be attached to each other.” “People want to have something to share,” Alan Wurtzel, the head of research for NBC Universal, said from Vancouver. He said the effects of online conversations were “important for all big event programming, and also, honestly, for all of television going forward.” If viewers cannot be in the same room, the next best thing is a chat room or something like it. The effect is obviously not limited to television. Online conversations can also help or hinder opening weekends for movies and the ratings for politicians. Recent studies of online social networks have affirmed what researchers have long recognized: people seek to be around and be influenced by like-minded individuals. For Mr. Wurtzel, the Olympics are a lab, and so far he said he has found that people who follow the Olympics both on TV and online wind up being heavier viewers of television. Media companies are starting to consider how to incorporate that water-cooler effect — and how to harness it for day-to-day TV shows, too. For the Olympics, NBC is promoting something called “You Be the Judge,” which lets viewers submit their own scores for figure skaters through a Web application and compare their scores to other viewers. The network’s Web site also features a gadget that tracks Twitter opinions about the Games. Chloe Sladden, director of media partnerships for Twitter, said sites like Twitter let people feel plugged in to a real-time conversation. “In the future, I can’t imagine a major event where the audience doesn’t become part of the story itself,” Ms. Sladden said.
NY Times
Leno Returns with Scores of Celebs
Jay Leno's first two weeks back as host of NBC's "Tonight Show" features a celebrity-packed lineup as NBC tries to revive the late-night franchise. Leno, reclaiming the reins from Conan O'Brien next Monday, will welcome former Alaska governor Sarah Palin, the cast of MTV's "Jersey Shore," "American Idol" judge Simon Cowell and Olympians Apolo Anton Ohno, Shaun White and Lindsey Vonn. Musical guests include Brad Paisley, Avril Lavigne, and Joan Jett and the Blackhearts. Both Leno's and NBC's ratings and reputation took a beating after he was eased out of the prestige slot last May, and given a weeknight primetime show. Viewership of "The Tonight Show" also declined under O'Brien (until his final week last month). NBC paid O'Brien more than $30 million to exit the show. Having big-name draws like Palin can only help as NBC tries to make "Tonight" appointment viewing once again. His other guests his first couple weeks include Dakota Fanning, Kim Kardashian, Jamie Foxx and Morgan Freeman.
Yahoo News
Letterman Counters with Strong Roster
So how does David Letterman counter Jay Leno’s big bookings on his first week back on “The Tonight Show,” highlighted by the first “Tonight” appearance by the Republican presidential hopeful Sarah Palin? How about a visit from another Republican presidential hopeful? As in: Mitt Romney. Mr. Romney, the former Massachusetts governor, will be among Mr. Letterman’s guests next week when Mr. Leno comes back to the late-night arena after his luckless foray into prime time. The CBS star’s “Late Show” has not released the specific dates of guests for next week, but besides Mr. Romney, the roster is headed by a name more usually connected to NBC — and Mr. Leno: Jerry Seinfeld. Mr. Seinfeld has a new show, “The Marriage Ref,” coming on NBC a week from Thursday, and he was recently outspoken in his support of Mr. Leno’s return to “Tonight.” But Mr. Seinfeld has made a point to be fair to both late-night stars, alternating his appearances on their shows. (He was, in fact, Mr. Leno’s first guest on his prime-time hour last September.) Other Letterman guests next week will include Matt Damon and the former NBC news anchor Tom Brokaw.
Media Decoder
Conan Ventures Into Twittersphere
Conan O’Brien, the unemployed former host of “The Tonight Show,” has ventured into the twittersphere. His first message on Twitter, posted Wednesday evening, is a memorable one: “Today I interviewed a squirrel in my backyard and then threw to commercial. Somebody help me.” In his Twitter bio, Mr. O’Brien describes himself thusly: “I had a show. Then I had a different show. Now I have a Twitter account.” The Los Angeles Times calls the Twitter feed “Conan O’Brien’s first public act since he left ‘The Tonight Show’” four weeks ago. In a little over three hours, Mr. O’Brien had amassed almost 100,000 followers. Around 8 p.m. Eastern, he appeared to be adding nearly 1,000 followers every minute, making him the envy of, well, every other user of Twitter. The Wrap reported last week that Mr. O’Brien’s representatives have big Internet plans for the comedian. Plans are also in the works “to book what is being called ‘a revue’ starring Mr. O’Brien in theaters in major cities from California to New York,” and perhaps other parts of the world, Bill Carter reported last week.
Media Decoder
CBS Extends Moonves Contract
Leslie Moonves will continue to lead the CBS Corporation until early 2015, the company announced Wednesday after extending his employment agreement. The contract for Mr. Moonves, the chief executive of CBS Corporation, was set to expire in 2011. The company said the new deal would expire on Feb. 22, 2015. In a statement, Sumner Redstone, the company’s executive chairman, said the agreement “not only secures the future of the company for many years to come, it also further aligns and strengthens the interests of the chief executive with those of our shareholders.” CBS said that Mr. Moonves’s salary would remain at its current level. The company said in a news release that it had “also provided incentives for Moonves to continue his relationship with the company at the end of the employment term.” CBS Corporation owns CBS, the top-rated television network among total viewers; the premium channel Showtime; a radio division; and a number of other media assets.
Media Decoder
Westin Explains ABC News Staff Cuts
ABC News staffers got a memorandum Tuesday that promises to leave no part of the organization untouched, and will lead to massive personnel reductions by the end of 2010. Although the memo from ABC News President David Westin specified no numbers, it was believed the goal for cutbacks is as high as one-quarter of the ABC News staff, which currently totals about 1,400. "We will likely have substantially fewer people on staff at ABC News," Westin said in his memo. He said personnel reductions would begin with voluntary buyouts to be offered employees in the days ahead. If the target number isn't reached, layoffs will likely follow. "We anticipate that between now and the end of the year, ABC News will undergo a fundamental transformation that will ultimately affect every corner of the enterprise," Westin said. The memo listed several provisions of the news division's restructuring plan, including an expanded use of digital journalists (who both produce and shoot their own stories), the combination of weekday and weekend operations for both "Good Morning America" and "World News," and, at the newsmagazines and other long-form programming, "a more flexible blend of staff and freelancers." "The time has come to anticipate change, rather than respond to it," Westin said in the memo. The drastic moves and cutbacks, which were not unexpected, echo those two years ago at NBC News, which also saved money by closing facilities in New Jersey and bringing CNBC and MSNBC staff to work at the company's Rockefeller Center headquarters. CBS News is currently going through a round of layoffs. Unlike NBC, neither CBS nor ABC have the advantage of a cable-news network to bring in additional revenue and amortize expenses.
TV NewsCheck
'Idol' Regains Throne
The natural ratings order returned on Tuesday night, which meant that even though the Winter Olympics continued to attract big audiences for NBC, “American Idol” was by far the dominant show on television. From 8 to 10, when the two events went head to head, Fox’s “Idol” had a decisive audience margin of more than 3 million — with 24 million total viewers versus 20.8 million for the Olympics. In the 18-to-49 age group that is of chief importance to many advertisers, “Idol” had an even bigger edge, with an average rating of 8.9 for those two hours, compared with a 5.1 for the Olympics. The Olympics did slightly better against “Idol” than it fared last Tuesday (it lost to the singing competition by 13 percent versus 17 percent last Tuesday) but NBC did not have the events Tuesday that it had last Wednesday when the Olympics finally ended the 222-edition winning streak for “Idol” that stretched back six years. Mike McCarley, the senior vice president for marketing for NBC Sports, acknowledged the “Idol” supremacy in a statement: “It’s an absolute juggernaut that went undefeated for six years and is now 223 and 1. We are just happy to be the one.
Media Decoder
Internet, Mobile Match TV for Olympics Viewing
Cellphones and the internet are muscling in on more traditional media as ways to see the Olympic Games, and the trend will only deepen, organizers said on Tuesday. Timo Lumme, head of TV and marketing for the International Olympic Committee, said non-traditional media had already matched the 20,000 hours from traditional broadcasters so far these Games, contributing to a total audience he expects to reach 3.5 billion -- or half the world's population. "We've had a continuing digital explosion," Lumme told a news conference. "We now have the same amount of hours covered globally on digital media -- internet, mobile -- as we have on the old media broadcasting, and a quarter of that is mobile." "People are accessing this in different ways during different times. It does mean more is being consumed." Lumme said organizers were pleased with national broadcasters that include Canada's CTV and U.S. network NBC. NBC said on Tuesday that half of all Americans had watched at least some of its Olympic coverage. But NBC online coverage of the Vancouver Winter Olympics drew just 33 million viewers. Alan Wurtzel, president of research at NBC Universal, said TV was "still king." "Multiplatform consumption is emerging and going to become extraordinarily important. But the mothership is -- and will remain for a very long time -- television," he said.
Rueters
Yahoo Taps Twitter to Boost Social Features
Yahoo Inc plans to integrate Twitter into its collection of websites, as the company seeks to enhance the appeal of its online properties with popular social networking features. The partnership will allow web surfers to view the short, 140-character messages created by Twitter users, dubbed Tweets, directly within Yahoo sites as well as to publish their own Twitter messages without leaving Yahoo. The move, which Yahoo announced late on Tuesday, comes a couple of months after Yahoo announced a similar deal with Facebook, the world's No.1 social networking site. Earlier this month, Google Inc unveiled a new service dubbed Google Buzz that replicated many of the social networking features that have made services like Twitter and Facebook Internet success stories. Facebook and Twitter - which said on Monday that users of its service generate more than 50 million Tweets every day - pose an increasing threat to established Internet giants like Yahoo and Google whose businesses depend on selling online ads to large audiences. In January, Facebook overtook Yahoo to become the second most visited website in the United States, according to a recent report by web analytics firm Compete. A separate study by comScore showed Yahoo maintaining its No.2 rank with roughly 164 million unique U.S. visitors, while Facebook was the No.4 site with 112 visitors, behind third-ranked Microsoft Corp. Yahoo said that beginning on Tuesday its Internet search engine results will display up-to-the-second Tweets about various topics, matching the so-called "real time search" capabilities that Google and Microsoft announced in their own respective deals with Twitter last year. Yahoo also plans to display a live stream of Tweets within other online properties including its email service and sites devoted to sports, entertainment and finance later this year. Yahoo executives said that the company was looking at ways to make Twitter messages relevant to each property, such as by customizing the selection of messages that appear alongside an article about a particular sporting event, for example. Yahoo would not comment on any financial terms involved in the deal with Twitter. According to some media reports, Microsoft and Google paid a combined $25 million for the right to include Twitter data in their search results.
Rueters
iPad Pre-Release Demand Surpasses iPhone's
A new survey suggests that demand for Apple Inc.'s new iPad tablet device is greater than what the iPhone saw before it was released. Analyst Mike Abramsky of market research firm RBC said a study by his company and ChangeWave Research showed that 13 percent of the 3,200 people surveyed indicated they are likely to buy an iPad. That compares with 9 percent who said they wanted an iPhone before it was first released. Price seems to have been more of an issue when the iPhone was first released, too, with 28 percent saying the Apple smartphone was too expensive compared to only 8 percent who feel that way about the iPad. And what do the iPad sales prospects plan to principly do with the device? The survey said 68 percent plan to surf the Web, 44 percent will check their e-mail and 37 percent will read e-books.
BizJournal
Message From Michael
FUHGEDDABOUTIT: That’s apparently the reaction of nearly a third (31.6%) of Americans to the Internet. According to a survey by the National Telecommunications and Information Administration, done in conjunction with the Census Bureau, that’s the percentage of Americans who don’t use the Internet anywhere (inside or outside the home). Now that’s down significantly from the last time the survey was taken in 2007 when more than a third (37.6%) said they didn’t use the Internet anywhere. But, talk about a reality check on our digital delusions, that is for any and all Internet use, not just broadband Internet access which was the main focus of the survey. According to the survey done in October of last year, nearly two-thirds (63.5%) of Americans have broadband access. That is almost the same exact percentage (63%) that the Pew Internet and American Life survey found in June of last year. Two out of five people surveyed (40.8%) say they don’t have broadband access at home, mainly because they just “don’t need” it or aren’t interested (37.8% of that number); or that it’s too expensive (26.3%). As a piece of perspective, the U.S. is ranked 12th in the world in terms of broadband deployment. Anyway, the figures about non-use were probably the most surprising findings from the survey. The rest of the survey confirmed what you either already knew or suspected – people with higher incomes and/ or higher education as well as young people (18 to 24) had greater broadband access. And people in rural areas had less broadband access for the simple reason of lack of availability.
DIALING FOR DIGITAL DOLLARS: Americans spent $209.6 Billion buying things online last year, according to comScore’s digital year in review. But, that was actually a drop of two percent from the previous year and that’s after years of double digit growth. But (another but) the figure is expected to climb back up again in 2010. The report also notes that the number of videos viewed online more than doubled year to year, from an amazing 14.3 Billion videos in December of 2008 to an even more amazing 33.2 Billion videos in December of 2009. The number of unique viewers jumped from 150 Million in 2008 to 178 Million in 2009 while the number of videos those people watched, nearly doubled from the year before – from 95.7 videos in 2008 to 186.9 videos per viewer in 2009. Now, while the amount of time spent viewing videos increased significantly, it was still only 4.1 minutes per video compared to 3.2 minutes the year before. Video website Hulu did buck that trend, according to comScore, with its users averaging more than two hours of online video viewing a month. Of course, YouTube remains the giant of the online video business, accounting for more of the video viewing time (26%) than the next 25 video sites combined (22%). In the category though of half full or half empty, comScore notes that still meant the myriad of other video sites (the so-called ‘long tail’) accounted for more than half (52%) of all video viewing which speaks to increased fragmentation. And all of that (as pointed out in a previous message) speaks to increased mobile use. The comScore report notes that one in five mobile phone subscribers (21%) have unlimited data plans -- a significant increase from the year before (16%). Equally significant, the number of people with smart phones increased to one in six (16%) from just over one in ten (11%) the year before. Continuing the significant trend theme, comScore says four out of five Internet users visited a social networking site in December, representing 11% of all time spent online, “making it one of the most engaging activities on the Web.”
HEADLINES OF THE FUTURE: According to a series of scenarios of how media and consumers will intertwine in five years, those headlines could range from a warning about ‘media addiction’ becoming a worldwide epidemic with consumers spending more time online than asleep; to the government providing personal genetic profiles to everybody and companies providing ‘mood-balanced’ news services; to attention deficit order being listed as a global health crisis amidst a consumer movement to ‘switch off’; to media giants creating the world’s largest virtual book club. The report, Media 2015, created for Unilever, ESPN and marketing company Mindshare, says it will be a balancing act between the amount of media access versus the amount of consumer attention, as to which scenario prevails. The four scenarios are: ‘tons of twitter’ in which “media access is unbridled and consumer attention is highly fragmented”; ‘portal of me’ in which “media access remains always on but in which consumer attention has been narrowed and focused to a number of trusted partners”; ‘a media buffet’ in which consumer attention is highly fragmented but media access is restrained and consumers “dip in and out of media”; and ‘traditional new media’ in which both consumer attention and media access is limited because consumers’ media interaction is habitual and stable. A variety of factors come in to play in the future including increasingly powerful devices and even more readily available information leading to more fragmentation, along with the consumer desire for fame colliding with concerns about privacy. The result will be more dynamic content being created, more aggregation of that content, while balancing consumer data with consumer trust as consumers “leave data trails wherever they go” and then integrating media consumption into the process. And if you just went, ‘what the heck’, I don’t blame you. It’s a lot, but it is an interesting lot and you can read it all at http://www.unileverusa.com/Images/FOM_Final_09_tcm23-206938.pdf .
BY THE NUMBERS: It seems like every media outlet has adopted ‘by the numbers’ as a regular feature. So, in the interests of keeping up with the latest trends… Apple’s iTunes is expected to soon pass its 10 Billionth download which it is celebrating with a $10,000 gift card to the lucky person, and which WebProNews columnist Mike Sachoff notes is a little chintzy when you consider that at 99cents a pop, how much Apple made off ten billion downloads. Social (and business) networking site LinkedIn has reached 60 Million which is pretty impressive, considering only two months ago it was at 55 Million. Although it’s nowhere near (another number here) Facebook’s 400 Million membership which it reached this month. Another WebProNews columnist, Doug Caverly, notes that Linkedin’s number is still pretty impressive, considering its more select audience, and puts LinkedIn in the lead in its category. More than 60 Million Americans listen to Internet radio weekly with four out of five (84%) listening to AM/FM streams and two out of three (62%) listening to Internet only radio stations. Radio researcher Bridge Ratings says that people are listening more to AM/FM streams (2.5 hours per day) versus Internet only stations (1.4 hours), but that AM/ FM is in danger of losing that advantage because people expect more options online and not just a re-streaming of their over the air content. Finally, a survey by Pew Research indicates that singles are happy being single with only 16% saying they are currently looking for a ‘romantic partner’ and half (49%) saying they had been on no more than one date in the past month. The majority of American adults (56% or 113 Million people) say they are not in the dating game because they are either married or living as married but that still leaves a significant number (43% or 87 Million people) who say they are single.
FOOTNOTE TO THE FUTURE: As we so often do, we point out projects or innovative ideas that may point to what the future holds. The latest of these is the WeMedia Awards being presented at the University of Miami next month. The community choice poll winner of the Game Changer idea of the year goes to Tom Stites’ BanyanProject.com which uses Web-based journalism to engage everyday citizens (quote – people who are the bread and butter of American life) who are ill-served by mainstream journalism. Other neat nominees include musician Peter Gabriel’s witness.org which uses witness video to “open the eyes of the world to human rights violations”; website seeclickfix.com which allows anyone to report and track community needs, like potholes that need filling; website newsy.com (which I subscribe to) and which labels itself a news analyzer, not an aggregator, by showing multiple reports from multiple sources on different topics; and Global Voices (globalvoicesonline.org) which “aggregates and curates” blogs from around the globe to provide a world-wide window. You can find them all at the website wemedia.com.
Michael Castengera is an instructor at the Grady College of Journalism and Mass Communication at the University of Georgia AND President of Media Strategies and Tactics Inc., a consulting firm that works with all media but primarily broadcasting. You can visit his website at MediaConsultant.tv.
Shit My Dad Says
By now, you’ve likely the heard the incredible tale of Justin Halpern: a 28-year-old guy who just happens to move back in with his parents in San Diego; then starts transcribing his 73-year-old dad’s salty, irrepressible bits of grumpy wisdom and uncensored tough-love onto a Twitter account; then sees his followers grow exponentially as thousands upon thousands line up for a fresh, steaming serving of his father’s hilarious spoken shit; then grabs the attention of Hollywood (forever on the lookout for the next scatological social networking phenomena); then finds his baby optioned by CBS and plopped into the hands of Will & Grace creators for adaptation into a sitcom pilot. Here are some of his pearls of wisdom:
"No, I’m not a pessimist. At some point the world shits on everybody. Pretending it ain’t shit makes you an idiot, not an optimist."
"Can we talk later? The news is on … Well, if you have tuberculosis, it’s not gonna get any worse in the next 30 minutes. Jesus."
"We’re out of Grape Nuts … No, what’s left is for me. Sorry, I should have said ‘You’re out of Grape Nuts.’"
A mule kicked Uncle Bob once. Broke his ribs. He punched it in the face… My point? You have an ingrown fucking toenail. Stop bitching."
"Son, no one gives a shit about all the things your cell phone does. You didn’t invent it, you just bought it. Anybody can do that."
"I hate paying bills … Son, don’t say ‘me too.’ I didn’t say that looking to relate to you. I said it instead of ‘go away.’"
"Oh please, you practically invented lazy. People should have to call you and ask for the rights to lazy before they use it."
"You worry too much. Eat some bacon… What? No, I got no idea if it’ll make you feel better, I just made too much bacon."
"The baby will talk when he talks, relax. It ain’t like he knows the cure for cancer and he just ain’t spitting it out."
"You sure do like to tailgate people… Right, because it’s real important you show up to the nothing you have to do on time."
"Just pay the parking ticket. Don’t be so outraged. You’re not a freedom fighter in the civil rights movement. You double parked."
"That woman was sexy…Out of your league? Son. Let women figure out why they won’t screw you, don’t do it for them."
"You’re being fucking dramatic. You own a TV and an air mattress. That’s not exactly what I’d call ‘a lot to lose.’"
"I’m sitting in one of those TGI Friday’s places, and everyone looks like they want to shove a shotgun in their mouth."
"You don’t know shit, and you’re not shit. Don’t take that the wrong way, that was meant to cheer you up."
"Here’s a strawberry, sorry for farting near you…Hey! Either take the strawberry and stop bitching, or no strawberry, that’s the deal."
"The worst thing you can be is a liar….Okay fine, yes, the worst thing you can be is a Nazi, but THEN, number two is liar. Nazi 1, Liar 2."
"It’s just a fucking june bug, calm down. Jesus Christ, what happens when something bigger than a testicle attacks you?"
"You know, sometimes it’s nice having you around. But now ain’t one of those times. Now gimmie the remote we’re not watching this bullshit."
"Your mother rented this film, What Happens In Vegas. I thought it was going to be non-fiction, but it’s fiction, and it’s about some idiot."
"How the fuck should I know if it’s still good? Eat it. You get sick, it wasn’t good. You people, you think I got microscopic fucking eyes."
"Your mother made a batch of meatballs last night. Some are for you, some are for me, but more are for me. Remember that. More. Me."
"Don’t touch the bacon, it’s not done yet. You let me handle the bacon, and I’ll let you handle..what ever it is you do. I guess nothing."
"The dog is an outside dog. You want an inside dog, you go get your own inside."
"Why would I want to check a voicemail on my cell phone? People want to talk to me, call again. If I want to talk to you, I’ll answer."
Shit my Dad Says
Interview with Justin Halpern at: MovieLine.com
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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
Sent via TVSpy's email servers. Visit TV Spy's Marketing Matters.
Graeme Newell
602 Communications
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(919) 217-4438
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