Graeme Newell's Marketing Ideanet 2/4/2010

The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.

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Graeme Newell
602 Communications
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In This Issue
Promo of the Day
Seeking Promo Submissions
More Tips for Great Stand-up Teases
CNN Overtakes MSNBC, Fox Still Rules
NBC to Track Viewing Habits of Olympic Fans
Fox, ESPN to Bid on Olympic Rights
CBS Rejects KGB Super Bowl Ad
Other Rejected 2010 Super Bowl Ads
Top Banned Super Bowl Commercials
Conan Covers Severence Pay for Crew
Telemundo Invests in Local News in Key Markets
Iran Leading Jailer of Journalists
Young People Turning Away from Blogs, Pew Study Finds
Palin: The Magazine!
MacGyver v. MacGruber
Joe Walsh v. Joe Walsh
Worst Country Music Lyrics

Quotes

“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.”
- Charles Evans Hughes, American jurist and statesman (1862-1948)

"In the world of the celebrity, the hierarchy of publicity has replaced the hierarchy of descent and even of great wealth."
- Wright C. Mills, American sociologist (1916-1962)

"If you want an audience start a fight."
- Irish Proverb

Promo of the Day
KHOU Houston targets the multi-tasking mom with their 11 minute news image and we get to learn more about their team in these 5 anchor image spots: 602communications.com/VideoExamples

Seeking Promo Submissions
Was a new marketing campaign part of your station's 2010 resolution? How about a branding campaign with the Olympics? Are you cross-promoting with social media? Or do you just have a new spot or 2 that you are really proud of?

If so, we'd love to feature it on our site! Share your creative work with your promo peers on the 602communications.com site. Just email it to This e-mail address is being protected from spambots. You need JavaScript enabled to view it Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted. Large files may be sent via http://www.yousendit.com. You can also mail your clip on VHS or DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.

More Tips for Great Stand-up Teases
by Graeme Newell
602 Communications
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In last week's article I laid out three important things to remember when cutting stand-up teases. Today, five more.

1) Use props.
What can you pick up, walk through, open, climb on, or grab? Look for things in the scene that give a reason to interact with the environment. Show me something. Give me a tour of the neatest stuff at this location. A word of caution here - make sure those props have a solid foundation in storytelling and aren't just distracting crutches.

2) Move, but make sure that movement has a purpose and a destination.
How many times have you seen reporters walking to nowhere in a stand-up? It just looks weird. People just don't move like this. When adding motion to your stand-up, have a motivated destination and a reason for going there. Don't just walk for the sake of walking.

3) It's okay to occasionally take your eyes off the camera and watch where you're going.
Many reporters feel that a stand-up is a staring contest, and requires a Medusa-like gaze at the camera. We all watch where we're going when we walk. If you're moving in a stand-up, it is perfectly okay to look away to navigate the scene, then quickly return your eyes to the camera. It looks unnatural when you move and do not look where you're going.

4) If possible, avoid meeting stand-ups. Go somewhere more visually interesting.
We all cover a lot of meetings, but there's usually little reason to do your stand-up there. Learn to be less literal. Just because there's a meeting at this location, doesn't mean you're chained to it. If the meeting is about new sidewalks, escape the meeting. Do your stand-up at a cracked and dangerous sidewalk. If the school board meeting is about new computers, go to the computer store. When you're assigned to cover a meeting, think ahead. Can you shoot some quick video of the meeting then get out of there for your stand-up? Plan out stand-up locations that are close by and accessible.

5) Change court stand-ups to crime scene stand-ups.
Court shots will usually be dull. Get your shot of the perp, then go back to the scene of the crime. Yellow tape keeps us from complete access when a crime occurs. Now is the time to revisit the crime scene and take the viewer on a firsthand tour. Show me the specifics of the intersection where the accident happened. Show me the window the thief broke before entering the building.

Graeme Newell is a broadcast and new media marketing specialist. He guarantees that his teasing seminar will immediately increase your news ratings or his workshop is free. Find out more here.

CNN Overtakes MSNBC, Fox Still Rules
Proving again that it still thrives when there is real news to cover, CNN staged a comeback of sorts in January, a month dominated by coverage of the earthquake in Haiti. CNN managed to move past one of its rivals, MSNBC, in prime time for the first time in six months – though both channels remained distant also-rans to the dominant Fox News Channel. After watching MSNBC claim second place for most of the last part of 2009 with its opinion-oriented talk shows in prime time, CNN jumped 52 percent in January among the audience in the age group sold to news advertisers, viewers between the ages of 25 and 54, from its performance in December. That pushed the channel ahead of MSNBC for the month, with 294,000 viewers in that age group to 245,000 for MSNBC. That didn’t do much to close the gap with Fox News, which had 793,000 viewers in that age group, but it did end the string of prime-time losses to MSNBC for CNN. Similarly, among total viewers in prime time Fox News was unapproachable with 2.94 million viewers. But CNN grabbed second place for the month with 946,000 to MSNBC’s 838,000. With the earthquake news breaking during many of the days in the month, CNN also widened its usual margin over MSNBC in daytime coverage. CNN averaged 658,000 viewers for the hours of 9 a.m. to 5 p.m. to MSNBC’s 305,000. In all-day coverage, Fox was again far ahead with 1.33 million viewers to 577,000 for CNN and 369,000 for MSNBC. CNN was also eager to point out that MSNBC finished fourth (behind its sister channel HLN) for many hours of the day, and even fifth occasionally (also behind CNBC).
Media Decoder

NBC to Track Viewing Habits of Olympic Fans
NBC Universal will learn a lot about some of the sports fans who tune in to the Winter Olympics. The Olympics, which will air on seven NBC networks and on the Internet, will give the media outlet and its advertisers an opportunity to track viewers across multiple platforms. The TV network and its advertisers will learn where people watch the games and ads and for how long they stay tuned in, says Alan Wurtzel, president of NBC Universal media and research development. Forty viewers will carry cellphone-like handsets with software from Integrated Media Measurement Inc. of San Mateo, Calif. The handsets will measure their viewing routine on television, on nearly 100 different Web sites and on mobile devices. The data will tell NBC how people are interacting with their screens, when they're watching downhill skiing, say, and when they are viewing athlete profiles or other information on the Olympic site. NBC will also test New York tracking company Arbitron's Portable People Meter, a measurement device that will pick up media signals to determine what 2,000 viewers are watching. The data NBC gets will show just how many people are watching Olympic content, its advertising and where they're seeing it. The event's two-week time frame, its scope and its content, make for a perfect testing opportunity, Wurtzel says. NBC started studying Olympic viewers and their media habits during the Beijing games. This time around will also pay attention to what viewers share about the events, its coverage and the ads by tuning into Internet chatter on social-networking sites. "The Olympics are like a giant sandbox for research," says Wurtzel. NBC's push to measure viewers across multiple platforms comes at a time when TV networks are eager to sell more ads on outlets, including laptops and mobile phones, where programming appears. Network executives also want to understand how viewers use their various screens--often simultaneously. "Look at tweens and teens and look at how they jump across all the media," says Lincoln Bjorkman, executive vice president and executive creative director of the New York region at Publicis' Digitas. "We're going to see more of that." The Beijing Olympic Games attracted an estimated 4.3 million viewers to NBC's Web site each day of the events, according to the industry's dominant TV tracking company, the Nielsen Corp.'s Nielsen Media Research. Wurtzel says he doesn't know if Vancouver will draw as many eyes, but he'll watch those it does attract very closely.
Forbes

Fox, ESPN to Bid on Olympic Rights
News Corp.’s Fox and Walt Disney Co.’s ESPN plan to bid for U.S. rights to televise the 2014 and 2016 Olympics, challenging NBC, which said it would lose money on this month’s Winter Games. Fox’s bid will reflect the costs of producing the Olympic Games, said David Hill, chairman of Fox Sports. CBS Corp. and Time Warner Inc. also are considering a joint bid for the 2014 Winter Games in Sochi, Russia, and the 2016 Olympics in Rio de Janeiro, two people with knowledge of the situation said. Flat advertising and higher costs for rights led NBC to project its first loss in at least three decades on an Olympics for the games that start Feb. 12 in Vancouver. The International Olympic Committee has delayed bidding for the 2014 and 2016 events until the ad market improves, said executive board member Richard Carrion. Fox’s bid will ensure that the network doesn’t lose money if it gains the rights, Hill said. NBC has held rights to the Olympics since 2000. The New York-based network will be “fiscally prudent” in pursuing the 2014 and 2016 games, NBC Universal Chief Executive Officer Jeffrey Zucker said in December. Offers for the Sochi and Rio games probably won’t exceed the $2 billion NBC paid for this month’s Winter Games and the 2012 Summer Games in London, said Michael Trager, a sports consultant and former NBC Sports executive. “It’s hard to perceive that it’s going to be any quantum leap higher than it is now,” Trager said in an interview last week. “These two games are a testament to where it’s going to be.”
Bloomberg

CBS Rejects KGB Super Bowl Ad
It seems to be a busy month for CBS Corp.’s Standards and Practices department. The network has rejected a potential Super Bowl ad from KGB, a company that answers consumer questions via text message for .99 cents apiece, according to KGB. The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. “Next time your husbands don’t have a clue make sure they text KGB,” says one of the agents to the wives. “We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB. KGB insists it did not create the golf spot in hopes of having it booted. “This ad is in keeping with the provocative, edgy ads KGB has made since we introduced the KGB text product last year,” said KGB’s Stewart. “Our research shows that this is one of our strongest ads, so submitting it was a no-brainer.” The network said today that it has officially “sold out” of ad time for the Big Game.
WSJ

Other Rejected 2010 Super Bowl Ads
What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway? We're sensing that this year's most effective use of "ambush marketing" once again involves submitting an ad that's too racy for television. Ever since CBS raised eyebrows for its decision to run a pro-life commercial starring Tim Tebow, all those commercials not making the cut have been getting a good amount of buzz. At this rate, networks that televise the Super Bowl in the future may need to impose greater application fees and deposits so advertisers don't abuse the process to score cheap publicity.

Here are some of the ads that have been rejected this year by CBS:

- An ad for gay-dating website Mancrunch. The rejection by CBS Standards and Practices has raised some concern over whether CBS cares too much about homosexuality, but we can't say we're too impressed with the thought and production put into this spot. Did Mancrunch really intend to run this commercial?

An ad for domain registration Web site Go Daddy. Company CEO Bob Parsons says he was told by the network the ad was rejected because it could be "offensive to a certain class of people." Go Daddy has successfully aired racy spots during past Super Bowls, and the production of this "Lola" commercial starring Danica Patrick isn't shabby, so both parties may have been sincere.

An ad for an upcoming video game "Dante's Inferno," by Electronic Arts. CBS determined the "Go to hell" tag line was too provocative even though a similar commercial has already been airing. Instead, EA has changed its tag line to "Hell awaits" to pass muster. Here's a "Dante's Inferno" trailer with the original tagline and the squeaky-clean ad that will run during the Super Bowl

THR, Esq.

Top Banned Super Bowl Commercials
One of the most entertaining parts about the Super Bowl, besides the game of course, is the anticipation of the new commercials. Now we know we won't be seeing a new Pepsi commercial on Super Bowl Sunday, but not because of any controversial issues. But believe it or not, there are scores of commercials that are too controversial for television (including one notable case this year), leading to many ads that are banned before they ever reach the airwaves. Click here to see some Super Bowl ads that were deemed too inappropriate to actually be aired. (WARNING: Some ads may be NSFW: Not suitable/safe for work)
Huffington Post

Conan Covers Severence Pay for Crew
Conan O'Brien Conan O'Brien is shelling out his own cash to some ex-staffers who didn't get jack from that $7.5 million separation deal from NBC. According to sources close to production, Conan's stagehands from "The Tonight Show" were not covered by the NBC severance plan. But we're told Conan is stepping up -- promising to pay his nearly 50 person crew at least six weeks severance out of his own pocket. Conan's people had no comment. The union for his former crew -- IATSE Local 33 -- says all the members who worked with Conan are "very happy" with the way he handled the whole mess.
TMZ

Telemundo Invests in Local News in Key Markets
Telemundo began broadcasting enhanced local newscasts in four markets Monday (Feb. 1) as part of a comprehensive news division strategy after the network committed to an increased investment in local news in December. KXTX Dallas launched an early 5 p.m. newscast, Noticiero Telemundo Dallas, which allows the community to be part of the show. It is anchored by three-time Emmy winner Nancy Leal. Another 10 p.m. newscast will explore one particular topic of the day in depth in addition to more traditional news fare. Four-time Emmy winner Norma Garcia will anchor. Telemundo’s Houston station, KTMD, also launched Noticiero Telemundo, which will also focus on community participation. KSTS San Jose launched Noticiero Telemundo 48 San Jose Monday with a 6 p.m. and 11 p.m. newscast. A 5 p.m. and 10 p.m. installment of Noticiero will begin airing on KTAZ Phoenix Feb. 14.
Broadcasting & Cable

Iran Leading Jailer of Journalists
Iran is now "far and away the world's leading jailer of journalists,' the Committee to Protect Journalists (CPJ) said in a survey released Wednesday. At least 47 journalists are in Iranian jails, more than any single country has imprisoned since 1996, according to New York City-based CPJ. CPJ said the arrests of journalists that began during the mass demonstrations protesting last June's presidential elections have continued into the new year. In the last two months alone at least 26 journalists have been jailed, the committee said. In most cases, CPJ said, the journalists are accused of vague charges such as "propagation against the regime," insulting authorities, and disrupting public order. "But many cases are shrouded in secrecy, without even formal charges being disclosed," it added. The number of imprisoned journalists is the highest CPJ has recorded in a single country since December 1996, when it documented the jailing of 78 journalists in Turkey. "The relentlessness of the press crackdown in Iran demonstrates that authorities continue to fear new ideas and information," CPJ Executive Director Joel Simon said. "Our goal is not simply to document the brutality, but to let the government know that the world is watching."
Editor & Publisher

Young People Turning Away from Blogs, Pew Study Finds
Could it be that blogs have become online fodder for the — gasp! — more mature reader? A new study has found that young people are losing interest in long-form blogging, as their communication habits have become increasingly brief, and mobile. Tech experts say it doesn't mean blogging is going away. Rather, it's gone the way of the telephone and e-mail — still useful, just not sexy. "Remember when 'You've got mail!' used to produce a moment of enthusiasm and not dread?" asks Danah Boyd, a fellow at Harvard University's Berkman Center for Internet and Society. Now when it comes to blogs, she says, "people focus on using them for what they're good for and turning to other channels for more exciting things." Those channels might include anything from social networking sites to others that feature games or video. The study, released Wednesday by the Pew Internet & American Life Project, found that 14 percent of Internet youths, ages 12 to 17, now say they blog, compared with just over a quarter who did so in 2006. And only about half in that age group say they comment on friends' blogs, down from three-quarters who did so four years ago. Pew found a similar drop in blogging among 18- to 29-year-olds. Overall, Pew estimates that roughly one in 10 online adults maintain a blog — a number that has remained consistent since 2005, when blogs became a more mainstream activity. In the U.S., that would mean there are more than 30 million adults who blog. "That's a pretty remarkable thing to have gone from zero to 30 million in the last 10 years," says David Sifry, founder of blog search site Technorati. But according to the data, that population is aging. The Pew study found, for instance, that the percentage of Internet users age 30 and older who maintain a blog increased from 7 percent in 2007 to 11 percent in 2009. So why are young people less interested in blogging? The explosion of social networking is one obvious answer. The Pew survey found that nearly three-quarters of 12- to 17-year-olds who have access to the Internet use social networking sites, such as Facebook. That compares with 55 percent four years ago. With social networking has come the ability to do a quick status update and that has "kind of sucked the life out of long-form blogging," says Amanda Lenhart, a Pew senior researcher and lead author of the latest study. More young people are also accessing the Internet from their mobile phones, only increasing the need for brevity. The survey found, for instance, that half of 18- to 29-year-olds had done so. Arax-Rae Van Buren, who writes about trends, travel and food on her Kiss and Type blog, is relaunching her site with a mobile audience in mind. "It is imperative that the site design is translatable to a phone," says the 24-year-old New Yorker.
Yahoo News

Palin: The Magazine!
One of the things Sarah Palin has sought to do since stepping down from the governor's office in Alaska is seize control of her image. So it is perhaps a sign of how difficult a task that remains for the GOP's former vice presidential nominee that a new single-issue magazine has hit newsstands and convenience stores around the country. It claims to present "Sarah Palin: The Untold Story...in her own words!" -- and it was produced, according to its publisher, without her knowledge or participation. Retailing for $8.99, the 100-page glossy magazine, titled "Sarah Palin: Faith, Family, Freedom," hit newsstands in mid-January and was jointly published by a fashion-publishing subsidiary of international marketing firm IMG and Imagine That Publishing. It will remain on sale through April 30. "The genesis of it was really simple," said Steve LeGrice, the publisher and editor of Imagine That. "We're up here in New York, and there was clearly this huge enthusiasm for Sarah Palin, and at the same time all the people in the media world were sitting around scratching their heads" about how people could support her. "What we decided to do is put out a magazine all in her own words," he said -- a magazine "without any opinion or anything added in." "This is an independent project," said LeGrice, who has never met Palin but says he "would very much like" to. "We are not endorsed by her at all." LeGrice knows a market when he sees one -- in 2002, the publishing veteran was a founding editor of In Touch magazine, a supermarket celebrity-and-gossip competitor to US Weekly, and he has a long history in mass-market media. IMG and Imagine That Publishing have previously collaborated on single-issue magazines on topics as diverse as Michael Jackson, Michelle Obama's style and the stars of the Twilight saga's "New Moon," he said.
Washington Post

MacGyver v. MacGruber
A downright explosive fight has broken out between the creator of the "MacGyver" television series and the producers of "MacGruber," the Will Forte parody film set to hit theaters in April. Lee Zlotoff, who created the 1985-92 ABC series about a resourceful secret agent who uses science to escape precarious situations, retained the right to make a movie based on the show via his "separated rights" under WGA rules. THR reported last March that New Line is developing a "MacGyver" movie, with Zlotoff, Raffaella De Laurentiis and Martha De Laurentiis producing. Months later, THR reported that Relativity Media was moving forward with "MacGruber," a comedy based on the popular "Saturday Night Live" segments featuring cast members Forte and Kristen Wiig. Universal will distribute the Jorma Taccone-directed film. The "MacGruber" movie didn't sit well with Zlotoff, whose attorney began sending cease-and-desist letters to Relativity execs. "We feel they’re infringing our rights," Zlotoff lawyer Paul Mayersohn told us Tuesday. As the film's April 23 release date approaches, Mayersohn says he's meeting with litigators to determine a course of action, which might include filing a copyright and/or trademark lawsuit and attempting to get an injunction against the film's release. This case presents a potentially interesting twist on typical parody situations because the "MacGyver" and "MacGruber" films are being developed simultaneously and the parody will hit theaters before the original (and presumably could impact the market for the original). Mayersohn said an unfair competition claim could be part of a Zlotoff lawsuit, but a few of our litigator sources said he still faces an uphill battle on free speech grounds. "There’s a broad right to parody, and in this instance it’s clearly parody," said Alonzo Wickers, a First Amendment attorney with Davis Wright Tremaine in Los Angeles. "I don’t think a viewer will believe the 'MacGyver' folks authorized this." As to whether "MacGruber" infringes any "MacGyver" copyrights, Martin Katz, an entertainment litigator with Sheppard Mullin, told us Zlotoff's case could hinge on whether the "MacGruber" parody makes a "fair use" of the "MacGyver" rights -- a loose test that courts employ to balance free speech against the rights of intellectual property owners. One of the fair-use prongs is whether the potentially infringing work hurts the market for the original. James Bond and Austin Powers manage to co-exist successfully. Can MacGyver and MacGruber? The clock is ticking ...
THR, Esq.

Joe Walsh v. Joe Walsh
Another musician is claiming that a political candidate is tone deaf to the nation's intellectual property laws. And this one has an amusing twist. Joe Walsh of the Eagles isn't happy that a Republican congressional candidate in Illinois has co-opted his song "Walk Away" and added silly new lyrics. The candidate's name? Also Joe Walsh. Now Peter Paterno, the musician's LA-based lawyer, has sent a laugh-out-loud letter to the politician, demanding he cease using the song. The letter begins by schooling politician Joe Walsh that it "might be beneficial" for him to learn a thing or two about the United States Copyright Act:

"It says a lot of things, but one of the things it says is that you can't use someone else's song for your political campaign promotion unless you get permission from the owner of the copyright in the song. As far as we can tell you didn't do that. Maybe you got so busy with the campaign that you just forgot. But that's not OK. Second, under that same United States Copyright Act, you're not allowed to take someone's song and change the lyrics. This is not to say you're not allowed to write silly lyrics, you just have to write them to your own music. Now, I know why you used Joe's music -- it's undoubtedly because it's a lot better than any music you or your staff could have written. But that's the point. Since Joe writes better songs than you do, the Copryright Act rewards him by letting him decide who gets to use the songs he writes."

Then the letter gets pretty interesting in its discussion of trademark issues. Because the two guys share the same name, Paterno mentions the public could be confused as to the source of material or whether there's an endorsement being made. The letter continues:

"Given that your name is Joe Walsh, I'd think you'd want to be extra careful about using Joe's music in case the public might think that Joe is endorsing your campaign, or, God forbid, is you."

Joe Walsh v. Joe Walsh follows a litany of legal disputes between musicians and Republican politicians over the past year. Earlier this year, John McCain had to apologize to Jackson Brown as part of a settlement over the presidential candidate's use of "Running on Empty" in his campaign. Joe Walsh's "Eagles" bandmate, Don Henley, is also battling with Congressional candidate Charles DeVore over the use of songs in a campaign. UPDATE: Candidate Walsh's campaign manager is defending the song to the Lake County News-Sun: "Obviously, it's not using the original Joe Walsh lyrics or anything," he said.
THR, Esq.

Worst Country Music Lyrics

Tim McGraw - "Back When"
"Back when a hoe was a hoe, Coke was a coke, And crack's what you were doing, When you were cracking jokes"
Of course I remember when "doing" crack meant cracking jokes. Doesn't everyone?

Craig Morgan - "International Harvester"
"I’m the son of a third generation farmer, been married ten years to the farmer’s daughter."
Even in a Country song, marrying your sister is illegal.

Toby Keith - "Courtesy of the Red, White and Blue"
"We'll put a boot up your ass...it's the American way."
It's true, we do celebrate the three R's: Reading, writing, rectally violating foreigners.

Brad Paisley - "Ticks"
"I'd like to kiss you way back in the sticks, I'd like to walk through a field of wildflowers, And I'd like to check you for ticks"
Second date, pinkeye and ringworm.

Garth Brooks - "Two Of A Kind, Workin' On A Full House"
"Like the crops need the rain, She's my honeycomb, And I'm her sugar cane, We really fit together, If you know what I'm talking about"
I do if you're talking about genital-shaped breakfast cereal.

Darius Rucker - "Alright"
"I got shoes under my feet..."
Then you're not wearing them right.

Kellie Picker — “Things That Never Cross a Man’s Mind”
"I feel a little bloated, I think I'm fixing to start, That movie was good except for the violent parts, Brad Pitt is sexy, Why did he change his hair, I knew him and Jenny never had a prayer, These curtains clash with the carpet, The color scheme is a crime, Things that never cross a man's mind"
Yes, this song was written by three men.

Kenny Chesney - "Anything But Mine"
"And there's so much that I long to do to you..."
"With you" is sweet. "To you" is a ball gag and leather handcuffs.

Zac Brown Band - "Chicken Fried"
"I thank god for my life, And for the stars and stripes, May freedom forever fly, let it ring, Salute the ones who died, And the ones that give their lives, so we don`t have to sacrifice, All the things we love, Like our chicken fried..."
No comment.

Craig Morgan - "God Must Really Love Me"
"I know he's up there smiling down on me, And I believe the only reason why, I get to live this life is God must really love me."
Unlike those unlucky bastards in Haiti, who God must really hate.

Sugarland - "Baby Girl"
"They'll promise fancy cars and diamond rings and all sorts of shiny things, but girl, you'll remember what your knees are for."
Blow jobs?

Rodney Atkins — “Cleaning This Gun (Come on in Boy)”
“The Declaration of Independence, think I could tell you that first
sentence, but then I’m lost.”
Sadly, McCain decided to go with Sarah Palin.

Tim McGraw - "Southern Voice"
"Jesus is my friend. America is my home."
In addition to having very little to do with the rest of the song, this pandering bridge seems like a slightly less explicit way of saying, " My skin is white, I've got a gun in my truck, and I routinely vote against my own economic interests."

Huffington Post

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