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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
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Graeme Newell
602 Communications
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In This Issue
Promo of the Day
Investing in Investigative Crucial to Local TV
Couric to MC Mirror Awards: Excellence in Media Reporting
Olympics Draw 97 Mill in First 2 Days
Tragic Luge Video Prompts Complaints
Olympics Spike Brand Recall, Search
New Online Tool Measures Ad Effectiveness
Drama Pilots Getting More Diverse
Media On Board for Childhood Obesity Plan
Nearly a Third of US Internet-Less: Study
HBO GO to Feature HBO Shows & Movies
New 'Tonight Show' Minus Bandleader Eubanks
Betty White Mulls 'SNL' Gig
Message From Michael
Top Ten Surprising Facts About Curling
Quotes
"Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life."
- Marcus Aurelius, Roman emperor, philosopher
"Doubt, indulged and cherished, is in danger of becoming denial; but if honest, and bent on thorough investigation, it may soon lead to full establishment of the truth."
- Tryon Edwards, American theologian (1809-1894)
"The conscience of the world is so guilty that it always assumes that people who investigate heresies must be heretics; just as if a doctor who studies leprosy must be a leper. Indeed, it is only recently that science has been allowed to study anything without reproach."
- Aleister Crowley, British occultist (1875-1947)
Promo of the Day
KPHO Phoenix thinks a good newscast should 'tell it like it is' in these 5 promos....but it might be best for friends to hold back in an awkward social situation. 602communications.com/VideoExamples
Seeking Promo Submissions
Was a new marketing campaign part of your station's 2010 resolution? How about a branding campaign with the Olympics? Are you cross-promoting with social media? Or do you just have a new spot or 2 that you are really proud of?
If so, we'd love to feature it on our example site! Share your creative work with your promo peers on the 602communications.com site. Just email it to
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Flash (.flv) or QuickTime (.mov) files, size 320 x 240, are preferred, but WindowsMedia (.wmv) files will also be accepted. Large files may be sent via http://www.yousendit.com. You can also mail your clip a DVD to Graeme Newell at 1011 Lyndhurst Falls Lane, Knightdale, NC 27545.
Investing in Investigative Crucial to Local TV
For many stations, deep-digging, hard-hitting investigative journalism became a casualty of the shrinking local TV economy. Experienced gumshoe reporters are expensive, and the costs of months-long investigations—including surveillance, Freedom of Information Act requests and even deploying helicopters to track a perp—can be hard to justify in ever-tighter budgets.
But for the six stations among the 14 winners of the 2010 duPont-Columbia awards for their market-changing investigative work, such cuts are hard to fathom. “Unfortunately, people identify investigative journalism as an area to cut,” says KMGH Denver VP/General Manager Byron Grandy, whose station won for a report on grave emergency-response woes at Denver International Airport. “If a newsroom is not uncovering things, I'm not sure it's meeting the expectations that people have for it. I believe it's a mistake.”
The six stations winning the prestigious duPonts, called the broadcast-news equivalent of the Pulitzer Prizes by Columbia University, which gives out both awards, doubled the three that got awards in 2009. Other winners include HBO, CBS News and NPR. Of the six stations, five have previously won duPonts, four would be considered market leaders and five do business in DMAs 10 to 51. Three are owned by publicly traded companies, and four of the five winning owners have four or fewer stations.
DuPont director Abi Wright says 150 stations submitted entries, down from 175 the year before. Yet twice as many won. “I can only conclude that more good work is being done [at the station level],” says Wright, who is not involved in selecting the winners.
The stations say their robust investigative reporting is essential to maintaining their news brand. WTVF Nashville's six-person I-team produces 10 to 15 reports a year, and increasingly pitches in on breaking news. “If you want to stand out in your market, you have to deliver what the others don't,” says President/General Manager Debbie Turner, whose station's winning report used its chopper to follow judges who failed to show up in court because they were spending personal time or doing second jobs while the accused waited for their cases to be heard.
Some stations focus on civic corruption, others on street-level scammers. Some, such as WCAX in DMA No. 94 Burlington, Vt., don't have I-teams per se, but encourage investigative work throughout the newsroom. “It's what we do,” says President/General Manager Peter Martin. “If you're the trusted source of information in your community, you have to do these sorts of things.”
WSVN Miami's “Help Me Howard” segments get some 50,000 e-mails or calls a year from viewers looking for help, says VP of News Alice Jacobs. WSVN won for a series on storefronts selling prescription drugs to addicts. “We're a local TV station—it's what we're supposed to do,” she says. “We're supposed to help the community.”
But the winners say their motivation is as much about strategy as it is about altruism. While publicly traded Belo Corp. has had its share of belt-tightening the last few years, Executive VP Peter Diaz says its investigative crews have remained essential to the business model. (Belo's KHOU Houston and WWL New Orleans won 2010 duPonts.) “The station that does great investigative work stands out in the market,” he says. “That translates to better ratings, which translates to better revenue, which translates to better recruiting.”
Indeed, as stations begin hiring talent after a long freeze, Diaz says a reputation for impactful reporting is a big draw: “People want to work for stations that do good news.”
Broadcasting & Cable
Couric to MC Mirror Awards: Excellence in Media Reporting
CBS News anchor Katie Couric will emcee the fourth annual Mirror Awards luncheon, established by Syracuse University's S.I. Newhouse School of Public Communications, in June at the Plaza Hotel in New York City. The Mirror Awards honor excellence in media industry reporting -- reporters, editors and teams of writers who hold a mirror to their own industry for the public benefit, according to a news release. The Mirror Awards luncheon ceremony will include the presentation of juried awards in seven categories: best single article, best profile and best commentary, with separate awards for traditional and digital media, as well as best in-depth piece for traditional media. In addition, two special awards will be presented: the Fred Dressler Achievement Award and the i-3 award for impact, innovation and influence. The luncheon will be held from 11:45 a.m. to 2:30 p.m., June 10, at the Plaza Hotel in Manhattan. Syracuse.com
Olympics Draw 97 Mill in First 2 Days
The first two days of Winter Olympics coverage in Vancouver was watched by about 97 million people in the U.S., the most since 1994 when interest in the Lillehammer Games was boosted by an off-ice incident involving U.S. figure skaters Tonya Harding and Nancy Kerrigan. NBC said its audience for last night’s broadcast surpassed that for all 17 nights of the 2006 Winter Olympics in Turin, Italy, according to data released by Nielsen Media Research. “It’s simply remarkable for a Saturday night, television’s least-watched night, to surpass the audience total for every one of the 17 nights of the last Winter Olympics,” without the benefit of a figure-skating event, NBC Sports chairman Dick Ebersol said in a statement today from the General Electric Co. unit. Fairfield, Connecticut-based GE has said NBC will lose $250 million airing the Vancouver Winter Olympics.
Bloomberg
Tragic Luge Video Prompts Complaints
NBC promised viewers of its Olympics telecast on Saturday that it would no longer air the disturbing video of a Georgian luger who died after flying off the track and slamming into a steel beam during a training run. Several people had complained about the gruesome nature of the video, which also showed rescue workers trying to save the bloody Nodar Kumaritashvili after his accident. NBC showed it at the beginning of its telecast of the Olympics opening ceremony on Friday, and it was also seen earlier on the ABC, CBS and NBC evening newcasts. Olympics host Bob Costas assured viewers they would not see the video at the beginning of a report Saturday night on how Olympics officials had made changes to the luge track in response to Kumaritashvili's death. NBC said some callers had complained about use of the luge video on Friday, and Twitter was aflame with disgust. NBC officials did not immediately return a request for comment on whether the decision not to show the luger video again was in response to complaints. A day after the accident, an argument could be made that the video was no longer news, and that further showings were gratuitous. News organizations frequently weigh the imperative of depicting the reality of the world they cover with concerns about whether images would be too disturbing for the public. In this case, the networks warned viewers and used the video. NBC, in a departure from its usual policy of holding onto video because it is the U.S. Olympics rightsholder, let other networks use it.
Associated Press
Olympics Spike Brand Recall, Search
NBC today issued research it commissioned from Google that indicates huge spikes in search queries for brands that were featured during Friday's opening ceremonies at the Vancouver Winter Games. Separate data from Nielsen IAG showed significant increases in brand and message recall for ads that aired during the broadcast. By all accounts, the network's weekend coverage of the games has garnered an impressive audience share. The telecasts have averaged 28.6 million viewers in prime time, per Nielsen. (NBC said that was the best winter opening since the Lillehammer Games in 1994, when the Nancy Kerrigan/Tonya Harding spat drove massive interest.) The 28.6 million figure is nearly 25 percent higher than the opening weekend average from the Torino Games in 2006 (22.9 million). Google tracked search queries for both "Haiti" and "We Are the World" after NBC debuted a three-minute version of "We Are the World 25 For Haiti," a celebrity songfest designed to raise donations for the earthquake-stricken nation. The performance aired at 8:50 p.m. ET, and triggered an immediate 10-fold spike in queries containing "We Are the World" and/or "Haiti," per Google. Searches then tapered off to a level that was about twice the volume noted before the performance aired. "We were able to demonstrate that there is a very significant relationship between exposure [on TV] and [resulting viewer] behavior," said Alan Wurtzel, president of research, NBCU. "This is a important finding because it speaks to the value and power of television going forward," said Wurtzel.
MediaWeek
New Online Tool Measures Ad Effectiveness
Brands looking to understand whether their own online video efforts measure up to competitors’ campaigns now have a new resource. The Web video analytics firm Visible Measures has released Trends, a new Web-based tool, which provides access to traffic, audience and engagement data from hundreds of real Web-video campaigns. Essentially, Trends is designed to help brands determine benchmarks for video ads, which can be used in both post-campaign analysis and for planning purposes. This has been an area that’s been lacking for the still young medium—where even experienced buyers often don’t know what to make of some of the numbers they receive on campaigns. “One of the things we keep hearing from clients is that it’s very hard to build video plans that make sense,” said Matt Cutler, Visible Measures' CMO. “Our users ask things like, 'Is 1 million views a good mark or a bad mark? Is it realistic for an auto campaign to get 1 million views?' These are the kind of questions we are getting.” Going forward, Trends should provide some of these answers. The product—which includes both a free and premium subscription version—spits out data on measures such as campaign reach; demographics; and the number of comments and ratings video ads garner. This all from hundreds of historical campaigns the company has tracked in recent years. Trends organizes its campaign data into three buckets: social videos, movie trailers and Super Bowl ads (which will be available for a limited time). But users can sort by specific industry, type of ad, target and other more granular factors as needed, said Cutler.
MediaWeek
Drama Pilots Getting More Diverse
The decades-old taboo that drama series with minority leads cannot work finally might be broken. Halfway through the castings of broadcast drama pilots this season, the top-billed actors on four pilots are non-Caucasian. What's more, the four projects are among the highest-profile drama pilots this year. The spy couple at the center of J.J. Abrams' "Undercovers" for NBC is played by Gugu Mbatha-Raw and Boris Kodjoe. "Undercovers," co-written by Abrams, marks his first pilot directing effort since "Lost" six years ago. Forest Whitaker is the lead on CBS' "Criminal Minds" spinoff; Laz Alonso tops the Fox action-drama "Breakout Kings," directed and exec produced by Gavin Hood; and Freddy Rodriguez headlines CBS' CIA drama "Chaos," directed and executive produced by Brett Ratner. Last year's crop of broadcast pilots included only one fronted by a minority actor, the LL Cool J starrer "NCIS: Los Angeles." The season before that, there were no pilots led by minorities. By setting black actors as leads in its three biggest crime franchises -- "CSI" (Fishburne), "NCIS" (LL Cool J) and "Criminal Minds" (Whitaker) -- as well as shepherding the Dennis Haysbert-starring war drama "The Unit" for four seasons, CBS has been at the forefront of the trend of putting minority actors in charge of drama series. "Diversity is top of mind for us every pilot season," CBS head of casting Peter Golden said. "It's still very early in the development process, but we're excited about diverse roles we have on the page and the performers cast for the screen."
Hollywood Reporter
Media On Board for Childhood Obesity Plan
Food marketing is likely to get renewed attention in Washington over the coming weeks as government agencies try to figure out a battle plan against childhood obesity. Ad agency lobbyists say they support the initiative, especially if it means more emphasis on exercise and phys ed in schools, and not on restrictions on advertising as some kind of magic cure for the obesity problem. President Obama last week signed an executive order mandating the creation of a childhood obesity task force. He also gave the task force 90 days to come up with an action plan, and urged “a generation” to solve the problem through a “coordinated federal response.” The group will be chaired by Melody Barnes, director of the Domestic Policy Council, according to a White House spokesperson. While there was no mention of involvement by the FCC or the Federal Trade Commission, the task force will include the chiefs of whatever agencies Summers chooses. Also involved will be the secretaries of the Interior, Agriculture, Health and Human Services, and Education departments; the director of the Office of Management and Budget; and heads of other groups. The issue also has the attention of Michelle Obama, who has made it a priority through a “Let's Move” campaign. “ She will encourage involvement by [figures] from every sector—the public, nonprofit and private sectors, as well as parents and youth—to help support and amplify the work of the Federal Government in improving the health of our children,” the president wrote. Media companies were eager to associate themselves with the public-education portion of the initiative. The First Lady appeared on Good Morning America to promote the campaign, which will also be featured under NBCU's iconic “The More You Know” umbrella public-service effort. Nickelodeon pledged its support as well. A government-industry childhood obesity task force, which was launched when the FCC was headed by Kevin Martin and included members of Congress, major food marketers and media executives, failed to come to an agreement on strategies for addressing the issue. “The consumer groups felt that what the advertising community was offering was insufficient, and there was no ability to finally broker an agreement,” says Dan Jaffe, executive VP of government relations for the Association of National Advertisers. He hopes that the new task force will provide another opportunity for that cooperation, particularly something that involves the government.
Broadcasting & Cable
Nearly a Third of US Internet-Less: Study
Broadband adoption continues to rise across the board, but traditional disparities continue. In addition, 30% of the respondents in a survey of 50,000 said they don't use the Internet at work or at home. The National Telecommunications & Information Administration says that new Census Bureau data for a survey NTIA commissioned shows that the poor, seniors, and minorities, continue to lag behind other groups in adoption. The Census Bureau survey has adoption at 64% of households, up from 51% in 2007. The most common reasons cited for not having broadband were that it was not needed (38%) or was too expensive (26%). In rural areas, lack of access was cited by 11% vs. only 1% in urban areas. NTIA is currently handing out billions of dollars in grants to try and boost those deployment and adoption.
Broadcasting & Cable
HBO GO to Feature HBO Shows & Movies
HBO looks to be on the verge of unveiling its Internet streaming service in a wider way. A Web site called HBO GO, subtitled “It’s HBO on your computer,” appeared online weeks ago, promising access to scores of TV episodes and films. There’s one catch: you must already be an HBO subscriber through your cable or satellite company. The Web site currently works in beta form for Comcast and Verizon FiOS subscribers. The site is an outgrowth of the company’s tests of HBO on Broadband, an effort to export the on-demand experience of television to the computer. Richard Greenfield of Pali Capital noticed HBO GO in late January, and was immediately impressed. “Spending 30 seconds with HBO GO makes you want to throw out your cable box with its awful video-on-demand interface and your nonsensical cable remote,” he wrote.
Media Decoder
New 'Tonight Show' Minus Bandleader Eubanks
Jay Leno’s new “Tonight Show” will be missing a key element from his old version, reports The Hollywood Reporter. Kevin Eubanks, the show’s bandleader since 1995, is negotiating his departure from the show. He’ll be there for the March 1 debut, but will leave “within months,” THR says. Announcer John Melendez will no longer provide the voiceover, but he’ll continue on the show as a writer.
TV Week
Betty White Mulls 'SNL' Gig
The ball is in your court, Lorne Michaels. I just got off the phone with the legendary Betty White, and despite her busy schedule the actress hasn't missed the Facebook push to name her as a host of "Saturday Night Live." "I don’t know where that came from," White said. "That came out of left field. I understand they’ve had all of these hits." So is the 88-year-old up to the task of holding court at 30 Rock? "That would be up to Lorne Michaels." White said she'd have to think on who her dream musical guest would be, because the showbiz veteran has plenty on her plate. She's in Las Vegas accepting a lifetime achievement award from the Morris Animal Foundation and Proctor & Gamble's pet division Iams/Eukanuba. White has been affiliated with the group for 43 years, but don't call her an activist. "I’m not into any of the political side, I’m all health and welfare." Next up, White will promote her female revenge flick "You Again," costarring Sigourney Weaver, Kristen Chenoweth, Kristen Bell and Jamie Lee Curtis. "Poor Victor Garber was caught in the middle of us," White said of the girls club. "We danced around the whole time." Keep dancing, Betty. "You Again" is slated for release in September.
LA Times
Message From Michael
IT’S A MAD, MAD, MOBILE WORLD: Mobile data traffic grew by more than 160% over the last year and is expected to double every year for the next four years, increasing 39 times between now and 2014. That’s according to the annual Cisco Visual Networking Index report on mobile traffic growth. And if that doesn’t stun you, think about this. There were 1.13 Billion phones shipped worldwide last year, and that was actually down from the year before when it was 1.19 Billion phones, according to IDC’s worldwide mobile phone tracker. To put that in perspective, keep in mind there’s an estimated 6.7 Billion men, women and children, total, in the world. So a sixth of the world’s population got a new phone last year. And, according to the Cisco report, two thirds (66%) of ALL mobile data traffic will be video by 2014. That video growth is supported by the latest Nielsen A2M2 (Anytime Anywhere Media Measurement) report which says the mobile video audience grew 70% year to year while the online video audience grew 46%. Nielsen makes the point that media multi-tasking is now a permanent part of the media consumption equation. Again, though, by way of perspective, Nielsen notes that TV still accounts for 99% of all video viewing – specifically, 140 hours of video viewing on TV versus 27 hours of video viewing online and three hours on mobile devices. That, in no way, diminishes the growing importance of mobile video. As the Cisco report notes, mobile traffic translates into 3.6 Exabytes of data scurrying around the world every month.
INTERNET HIGHWAY ROAD HOGS. Part of the reason for all that growth – smartphone adoption worldwide. The average smartphone user generates 10 times the amount of traffic generated by the average non-smartphone user. In terms of mobile data traffic, the laptop is the road hog, taking up 1300 times the amount of traffic as the average non-smartphone. The latest addition to the mobile world – Picoprojectors used to project images and videos from a mobile device use 300 times the amount of data traffic as the average non-smartphone. And those e-readers so many of you bought and got for Christmas? Actually they only use twice as much data traffic as the non-smartphone. But that’s not the least of it. The report also notes the growth in “augmented reality” applications which use either the iPhone’s 3GS or the Android’s compass capabilities along with the camera and GPS capabilities to provide additional information about whatever restaurant, business or building you point the camera at. If you want an example of this, do a search for Sekai Camera, and you will see an example. Point the camera and you will get instant feedback, including directions, messages, reviews… all kinds of information overlaid on whatever you have on your screen. Not only that, you can add your own information.
A GLOBAL MOBILE PERSPECTIVE. Italians have more smart phones than anybody else in the world – more than a third (36%) of all their mobile phones are smartphones compared to just under a third (32%) for the U.S. And smart phone use is expected to continue to grow faster in Italy, reaching two thirds (67%) of all use, compared to just over a half (55%) for the U.S. Why is that, don’t you wonder? As long as you’re wondering about that, wonder about this. South Africans make more use of the Mobile Internet (48.5%) at home than anybody else in the world – just under half (48.5%) compared to just over a third (37.6%) in the U.S. India (at 45.9%) and the United Kingdom (at 45.6%) aren’t far behind South Africa. The Chinese make greater use of the Mobile Internet at work than anybody else in the world, although only slightly more so – right at a third (32.7%) compared to Korea’s 31.7%, India’s 30.4% and America’s 19.6%. The French make greater use of the Mobile Internet “on the go” than anybody else in the world, but again only slightly so – 45.2% compared to Mexico’s 44.2% and America’s 42.6%. South Africans also have more Mobile Only Voice Access than anybody else in the world – nearly half (48%) compared to a quarter for America (25%) and India (24%) – which I find amazing having been to India several times and it seems everybody had mobiles. The Italians (at 39%) and the Brazilians (at 35%) aren’t far behind the South Africans in Mobile Only Voice Access. Western Europe (at 691 kbps) and Japan (at 690 kbps) are virtually tied in terms of Smartphone mobile speed – well ahead of the U.S. (at 418 kbps). By the way, Finland’s Nokia is the world’s largest maker of cell phones, accounting for over a third (38.7%) of all cell phones sold worldwide, which is more than double Korea-based Samsung (18.1%) and four times Korea’s other cell phone company, LG (8.8%). But here’s the one wonder to really wonder about. In the Cisco report, outlining mobile data traffic growth by region, it includes – Outer Space which (I kid you not) accounts for 0.0006 Terabytes of data a month this past year but is expected to grow a whopping 284% to 0.2934 Terabytes by 2014.
A MESSAGE FROM CISCO. You know, that doesn’t quite have the ring of a Message from Michael. Regardless, the message in the Cisco report can be summed up in its long-term outlook headline: Device Diversification and Ubiquitous Mobility. As the report says, mobile voice service is already considered a necessity by many, and mobile data, video and TV services are “becoming an essential part of consumers’ lives.” Mobile video adoption is expected to continue ‘unabated’ and with it, a need to increase backhaul capacity. (A reminder – keep in mind the arguments in Washington about television spectrum being co-opted for broadband use.) With the proliferation of devices, the Cisco report says they need to be connected seamlessly… and that applications and services will need to be shared to create “a highly enriched mobile broadband experience.” The report says new partnerships, ecosystems and strategic consolidations are expected (probably should be changed to needed) because “operators must solve the challenge of effectively monetizing video traffic” in part because people will want a ‘wired experience’ from wireless technologies.
GOOGLE BUZZ FOOTNOTE. Obviously this message is all about mobile, but as always, there are some things too important not to note. The unveiling of Google’s answer to Facebook and Twitter is one of those. Like those, Buzz allows people to share updates, videos, photos, link and conversations. But it goes beyond that, allowing people to pull images from links, play videos, flip through videos and share them either publicly or privately. Also, it starts with a head start – it is part of the Gmail system which has 176 Million users, according to comScore. By way of perspective, despite Google’s behemoth status, its Gmail actually trails Microsoft’s Hotmail which has 369 Million users and Yahoo Mail which has 304 Million users. Add to that the other Google properties, such as Picasa, Google Reader and YouTube. Depending on which review you read, it is a game changer… like the iPad; or it’s just a variation of what already exists… like the iPad. Critics note Google’s past efforts with Orkut which caught on in Brazil but nowhere else, and Dodgeball which actually had to be shut down. What may make this different, according to an analysis by Business Week and other publications, is Google’s foothold on advertising.
BRITAIN’S ANSWER TO JON STEWART. His name is Charlie Brooker, and his video showing “how to report the news” is making the rounds of media moguls, mavens and maniacs everywhere. In fact, it was one of YouTube’s top-rated video with 750,000 views. But that is only the start. His screenwipe series covers everything from “a career in telly” to politicians in the media. He is a columnist for The Guardian newspaper in the U.K., but also as one site put – a writer, satirist and grumpy television reviewer. You can find his video’s on YouTube of course, although his ‘normal’ video home is the BBC Four. So, recommendation of the week: Carve out an hour of your precious time, go to YouTube, do a search for Charlie Brooker, and sit back and enjoy.
Michael Castengera is an instructor at the Grady College of Journalism and Mass Communication at the University of Georgia AND President of Media Strategies and Tactics Inc., a consulting firm that works with all media but primarily broadcasting. You can visit his website at MediaConsultant.tv.
Top Ten Surprising Facts About Curling
10. Every year it's watched by dozens of people
9. Consistently ranked the world's number one broom-related sport
8. It's a lot like hockey, minus the speed and excitement
7. No number 7 - writer fell asleep while researching curling facts
6. Not to be confused with Norwegian sport "Carling" where you push a guy named Carl across ice
5. Longest match ever: unknown, because no one ever stays till the end
4. No number 4 - writer still asleep. Damn, curling is boring
3. Mickey Rourke making film about washed-up curling legend who comes back for one last big curl
2. Thing they slide down the ice is called "Thing they slide down the ice"
1. No one cares
The Late Show with David Letterman -------------------------------
The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
Sent via TVSpy's email servers. Visit TV Spy's Marketing Matters.
Graeme Newell
602 Communications
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(919) 217-4438
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