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Graeme Newell
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In This Issue
Promo of the Day
Localism Key for TV Stations
NBC, Conan Settle on $40 to Walk Away
Talks Held Up Over Staff Severance
Conan's Last Shows are Sellouts
Obama Sets SOTU Date
Super Bowl to Air Pro-Life Ad
Colbert Sponsors US Speedskating
Army iPhone App Among Top Free News Apps
Kids are Completely Connected, Study Finds
Newsweek Taps Obama for Haiti Cover Story
Senator Is the Centerfold
'Tweet Me' Joins Sweethearts Candy
Mountain Bike Maker Seeks 'Oddvertisers'
Message From Michael
More Conan Quips
Quotes
"A city is a large community where people are lonesome together."
- Herbert Prochnow
"How does one keep from "growing old inside"? Surely only in community. The only way to make friends with time is to stay friends with people. Taking community seriously not only gives us the companionship we need, it also relieves us of the notion that we are indispensable."
- Robert McAfee Brown
"The love of our neighbor in all its fullness simply means being able to say, "What are you going through?"
- Simone Weil
Promo of the Day
3 intense Storm Stories promos from The Weather Channel promise to show 'the worst of nature, the best of man.'
WGCL Atlanta claims that their talent Jennifer Valdez is 'The Most Interesting Morning Meteorologist in the World"...a fun parody of the Dos Equis beer campaign.
WTVJ Miami gets to gloat about their winter weather with this weather promo.
602communications.com/VideoExamples
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Localism Key for TV Stations
TV stations need to embrace more of their localism to be successful in the coming years -- which could mean no more new court or tabloid magazine shows. We're talking about the current failure of trying to cater to an entire DMA the same way. In the digital age, this is too much "broadcasting." Stations need to go far beyond local efforts and focus much more on micro-localism.
TV consultant/analyst firm BIA/Kelsey says 2010 will be a watershed year. It says stations need to use their resources -- well-known local brands, strong local content, and experienced sales personnel -- to get things moving. When executives speak of local content, they are talking mostly about local news. But this may not be enough. TV stations need to get much more targeted. Take the New York DMA: What do teenagers in Staten Island want, women on the Upper East Side, or working class men in Garden City? What if you had different programming for each?
It would seem that for TV stations to survive long-term, they need to think beyond sending a TV station's local newscast straight to your cell phone. That alone isn't going to be the savior of TV stations. What should change? Perhaps there should be fewer nationally distributed syndicated talk shows, court shows, magazine shows, and off-network sitcoms.
This is not to say nationally syndicated programming doesn't have its place. It brings decent rating to stations, which makes them great marketing platforms for local TV newscasts. But TV stations may have relied too much on those shows, in a tactic fueled by the Financial Interest and Syndication Rules. The FCC started up Fin-Syn in 1970. But the intent was for stations to program "locally" in an attempt to increase program diversity and limit the market control of the three broadcast television networks. (The rules were eliminated in the mid-'90s). It didn't turn out that way.
It may sound crazy for a TV station to think about multiple programming options targeting different viewers in different neighborhoods. But that may be what consumers want. How can one TV station finance all of these options? Maybe it comes from social media content; maybe user-generated video.
The National Association of Television Program Executives meeting is about to start up next week in Las Vegas, a much smaller conference than it was in previous decades -- smaller perhaps because of how the national program sales process gets transacted these days. Considering the year TV stations had in 2009 and the last half of 2008, executives need to think well beyond just one 3 p.m. or 4 p.m. nationally distributed show. Maybe that's something NATPE might see as an opportunity.
MediaPost
NBC, Conan Settle on $40 to Walk Away
Conan O'Brien is close to signing a nearly $40 million deal to walk away from his dream job hosting NBC's "The Tonight Show," bringing down the curtain on one of the entertainment industry's biggest debacles in years. The comedian's exit agreement, which could be completed as early as Tuesday, bars Mr. O'Brien from bad-mouthing his former NBC bosses, according to people familiar with the matter, but paves the way for him to land another television gig within a year.
WSJ
Talks Held Up Over Staff Severance
With most of the television industry anticipating a formal announcement Tuesday of the widely expected exit of Conan O’Brien from NBC’s late-night lineup and the restoration of Jay Leno as host of the “Tonight Show,” the negotiations continued to be held up on one issue, according to representatives on both sides of the talks. The issue is how much severance staff members of the current “Tonight Show” will receive once the show leaves the air – most likely after this Friday. Gavin Polone, Mr. O’Brien’s manager, said the issue was causing understandable problems because “it’s the same thing that’s going on all over the country when people are put out of work.” But he added, “We’re fighting to do better for them.” A representative from NBC’s side of the negotiations confirmed that last-minute haggling over payouts to the staff members is the chief reason an announcement had been held up, with Mr. O’Brien’s representatives seeking as much as $12 million to cover those not under contract who will lose work once he leaves the show. But like much of the rest of the negotiations, the wrangling over severance was becoming contentious late Tuesday. In reaction to how Mr. Polone characterized the severance discussions, an NBC spokesperson released a statement, which read: “It was Conan’s decision to leave NBC that resulted in nearly 200 of his staffers being out of work. We have already agreed to pay millions of dollars to compensate every one of them. This latest posturing is nothing more than a PR ploy.” Media Decoder
Conan's Last Shows are Sellouts
Looking to buy a TV commercial in the last episodes of "The Tonight Show with Conan O'Brien"? You're out of luck. "It's sold out," says one veteran media agency executive. O'Brien's ratings have been soaring over the last two weeks, due to his ongoing verbal jousting with NBC executives about a proposal to shift the show to 12:05 a.m. -- an idea he has rejected. The subject has dominated all his monologues. Since that time, the show's 18-49 ratings have averaged a 1.9 -- around 50% above the 1.2 number he had been earning. All this has pushed competitor "Late Show with David Letterman" well down into second place, to around a 0.7 to a 0.9 rating among 18-49 viewers. Letterman had been regularly beating O'Brien before the late-night controversy started. Executives say pricing for late-night talk-show programming, including "The Tonight Show," has ranged from $40,000 to $45,000 for a 30-second commercial. Much of the hard-to-buy late-night program ad activity started up months ago -- before talk of the any programming changes began. Late-night inventory has been tight in "Tonight" as well as "Letterman" and other shows for months.
MediaPost
Obama Sets SOTU Date
The White House on Monday set Jan. 27 as the date for President Obama's latest State of the Union address. Because of the Martin Luther King Jr. holiday, broadcast networks are expected to firm up plans for covering the event Tuesday. NBC is expected to stick with "Mercy" at 8 p.m., followed by coverage of the speech and news coverage from 9-11 p.m., preempting "Law & Order: SVU" and "The Jay Leno Show." Fox would be making the biggest move as the address faces its Wednesday edition of "American Idol." "Idol" probably would move to 8 p.m. that night, squeezing out new drama "Human Target," which airs during the hour. "Target" still would air an original that week, probably behind the Tuesday "Idol," bumping "Kitchen Nightmares." CBS was mulling its options: keeping its Wednesday comedy block at 8 p.m. or possibly moving one of its high-rated Wednesday crime dramas, "Criminal Minds" or "CSI: NY," into the 8 p.m. slot. (The network has done that in the past with "CSI: NY.") ABC probably will air a pair of its three Wednesday comedies, with family-friendly "The Middle" and "Modern Family" leading contenders, leading into political coverage. The Jan. 27 date, which falls the day before the start of the February sweep, came as a bit of a surprise as dates previously floated by the White House were Jan. 26 and Feb. 2. After "Lost" groupies mounted a campaign against a potential pre-emption of the ABC series' three-hour premiere event Feb. 2, the White House took the unusual step of reassuring fans through spokesman Robert Gibbs that Obama won't interfere with the show's season opener.
Hollywood Reporter
Super Bowl to Air Pro-Life Ad
Tim Tebow is taking his star power to sport’s biggest stage. The former Florida quarterback and his mother will appear in a 30-second commercial during the Super Bowl next month. The Christian group Focus on the Family says the Tebows will share a personal story centering on the theme “Celebrate Family, Celebrate Life.” The group isn’t releasing details, but the commercial is likely to be an anti-abortion message chronicling Pam Tebow’s 1987 pregnancy. After getting sick during a mission trip to the Philippines, she ignored a recommendation by doctors to abort her fifth child and gave birth to Tim. The 2007 Heisman Trophy winner ended his college career with several NCAA, Southeastern Conference and school records, and two national championships. Tebow also has been very involved in his family’s Christian-based ministry. Jim Daly, president and CEO of Focus on the Family, said the commercial comes at a time when “families need to be inspired.” Thirty-second commercials during the Super Bowl are selling for between $2.5 million and $2.8 million. Daly said all the funds for the ad came from a handful of “very generous and committed friends,” and that no money from the group’s general fund was used.
Yahoo Rivals
Colbert Sponsors US Speedskating
Nearly 10,000 viewers of Comedy Central's "The Colbert Report" have contributed more than $300,000 to sponsor the U.S. Speedskating team in the Winter Olympics, exceeding the money it would have gotten this year from its former backer, Dutch Bank DSB, which went bankrupt. The sponsorship has had its challenges, however, reports Howard Berkes, although they are of the type that seem to generate even more publicity. Stephen Colbert initially wanted his face to appear on the thighs of the skaters but, given the variables of anatomy and skin-tight material, "he'd have cheeks stretched wide like Silly Putty," Berkes says. A Colbert Nation logo will grace skaters' thighs instead. Then, apparently wary of the comedian's intentions, speedskating star Shani Davis called Colbert a jerk. Colbert responded by challenging him to a race. Davis accepted the challenge and the results will be televised this week.
MediaPost
Army iPhone App Among Top Free News Apps
A United States Army iPhone application is charging up the Apple download charts. Launched in December, the application has quick become one of the top free news applications in Apple's AppStore. The application lets users access Army news, images from the Army's official Flickr stream, official Army videos, Army social media sites, podcasts, games and other Army-produced media. Soldiers and loved ones can also use the app to save individual stories, images and videos to a list of favorites and share content via social media and e-mail. According to the Army, since being released late last month, the application has been downloaded more than 20,000 times, placing it among the top 25 free news applications in the AppStore.
Information Week
Kids are Completely Connected, Study Finds
Outside of school and sleep, young people now spend "practically every waking minute" connected to one digital device or another, according to new research from the Kaiser Family Foundation. Today, those ages 8 to 18 spend more than seven and a half hours a day with some sort of device. By contrast, they were connected less than six and a half hours five years ago, when the study was last conducted. What's more, those numbers do not even include the hour and a half that youths spend texting, or the half-hour they talk on their cellphones. Overall, multitasking teens and pre-teens are packing an average of nearly 11 hours of "media content" into that seven and a half hours. While most of the young people in the study got good grades, 47 percent of the heaviest media users — those who consumed at least 16 hours a day — had mostly C’s or lower, compared with 23 percent of those who typically consumed media three hours a day or less. The heaviest media users were also more likely than the lightest users to report that they were bored or sad, or that they got into trouble, did not get along well with their parents and were not happy at school. The study could not say whether the media use causes problems, or, rather, whether troubled youths turn to heavy media use. The heaviest media users, the study found, are black and Hispanic youths and “tweens,” or those ages 11 to 14. Of note, and contrary to popular wisdom, the heaviest media users reported spending a similar amount of time exercising as the light media users.
NY Times
Newsweek Taps Obama for Haiti Cover Story
Like at a lot of publications, Newsweek was forced to start its week over when the earthquake hit Haiti. Give the magazine credit for an artful recovery. The Washington Post Co.-owned publication has tapped President Barack Obama to pen a cover story on Haiti for the Jan. 25 issue hitting newsstands on Monday. Newsweek was readying a story about the Google-China row when the earthquake hit. Editor Jon Meacham scrapped his plans and hit the phones in search of the highest authority he could find to weigh in, according to a person familiar with the matter. He reached David Axelrod, senior adviser to Obama, who asked his boss if he was game. Getting Obama to write an essay about the Haiti tragedy is a coup for the struggling magazine and aligns squarely with its new strategy. Newsweek lost $25 million in the first half of 2009, and the Post Co. last year reinvented the magazine, cutting its staff and shifting its focus from news reporting to commentary. The list of contributors on many weeks reads like a who’s who of political operatives and academics weighing in on hot-button issues. The most recent cover story, “The Conservative Case for Gay Marriage,” was written by Theodore Olson, who also represented George W. Bush in the Supreme Court case Bush v. Gore and later became President Bush’s first solicitor general. Newsweek’s Obama-Haiti issue will hit newsstands a few days before the one-year anniversary of the inauguration of Obama, who’s getting mixed reviews in the polls.
WSJ
Senator Is the Centerfold
Long before he was a politician, the Republican candidate vying for Ted Kennedy’s U.S. Senate seat posed nude for the centerfold of Cosmo. Scott Brown won our “America’s Sexiest Man” contest and appeared in the June 1982 issue. In those days he was a 22-year-old law student at Boston College who was cramming for finals just days before stripping down for our photographer. “Here at Cosmo we’ve had bachelors go on to be actors, models, and reality show stars, so we’re thrilled that one has gone on to become a politician,” says Kate White, Cosmo’s editor in chief. Obviously we know how to pick ’em. This particular bachelor has always had political ambitions and even admitted to being “a bit of a patriot” when we interviewed him. Compared to some men in the GOP, this politician looks pretty damn good for his age. We bet he still has an amazing body underneath his suit and tie. There have been plenty of pics of our president running around without his shirt, so now that a precedent has been set, we’re hoping to see Scott shirtless again.
Cosmopolitan
'Tweet Me' Joins Sweethearts Candy
The familiar candy hearts from Necco that have been a Valentine's Day tradition since the Civil War will carry a new endearment this year: "Tweet Me." The move accelerates recent commercial tie-ins for the 145-year-old Sweetheart brand, Bruce Horovitz writes, while it's a freebie public relations coup for Twitter. Patricia Martin, author of Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business, sees the relationship as a harbinger of marketing hook-ups to come. "It's a new way of advertising when two brands get together to create cultural meaning," she says. "That's very different from creating a 30-second TV spot." In the past, Sweethearts has used "Fax Me," "Email Me," and even "Bite Me" (a tie-in with the "Twilight" film last year). But this year is this year, and Twitter is where the PR potential, as well as cultural meaning, is clearly at.
MediaPost
Mountain Bike Maker Seeks 'Oddvertisers'
High-end mountain and road-bike maker Titus Cycles, based in Tempe, Ariz., is doing something rather unusual to promote itself. The company is combining a three-stage print and online campaign -- breaking serially this month -- in April and July, with a promotion that offers free mountain bikes, valued at $25,635, to the first four riders, which the company calls "oddvertisers" willing to get a tattoo, a branded wedding, or a name change reflecting the Titus Cycles name. The effort, via Boulder, Colo.-based TDA Advertising & Design, encourages cyclists to submit an original Titus Cycles tattoo design, plus the size and place they are willing to have it inked, at titusti.com/humanbillboard. The winner will be chosen by design via online vote, and then the company will film the tattoo process. When the tattoo is finished, the winner gets a $5,170 2010 Titus FTM Carbon bike. The next element happens in April, when the first couple to opt in at titusti.com/spandexwedding, vowing to be wed in Titus racing jerseys, receive a video of the ceremony, and on completion, a men's and a women's 2010 Titus X Carbon, worth about $7,600 each. And in the last element of the effort, in July, the first to sign, at titusti.com/rockstar29er, to have his or her name legally changed to Rockstar 29'er will, on completion, get a $6,265 2010 Titus Rockstar 29'er bicycle. The tactic is unusual, but not unheard of. Tiremaker Dunlop has had promotions inviting people to get their hair cut in a tire-tread design, get Dunlop tats, and in Canada, the company ran a promotion in 2003 inviting people with surnames that were the same as a tire brand to change it legally to Dunlop. Four Canadians (their names were Goodyear) did so and split a $25,000 purse
MediaPost
Message From Michael
HAITI AND NEWS MEDIA: In the Haitian Vodou religion there is a phrase – Sa Nou Pa We Yo. It translates to – Those We Don’t See, or The Invisible Ones. A belief, according to Goucher College professor and writer Madison Smartt Bell writing in The New York Times, that those who die inhabit a parallel universe close to the living. With a history of poverty and neglect, that phrase could probably be applied to all Haitians. Now though with the media coverage of the devastating earthquake, we are getting to see them in all their misery and hurt. The question being asked by some is whether that attention will continue. The answer to that may come in the form of social media and social networking.
As usual, there is the ‘standard’ coverage, with the networks scrambling to get their anchors and A-team correspondents there. The TVNewsers section of the Mediabistro.com website has a running tally of some 30 reporters and anchors sent to Port au Prince. Interestingly, just about every on-air person has said the same thing, it seems to me, that the cameras can’t catch the feeling or the magnitude of the devastation. Major newspapers were also scrambling, especially since The Columbia Journalism Review reports that only the Associated Press had a foreign correspondent in Haiti. Both Reuters and Agence France Presse employ Haitian-born reporters. There are several Caribbean news sites, including website Radio Station World which lists 78 radio stations in Haiti broadcasting on the web. Again, in what appears to be common place with such events, Twitter and most particularly Twitpic led the mainstream media coverage, according to an analysis by the Sydney Morning Herald with some of the first pictures and stories out. In addition, less than five days since being created, Facebook site Earthquake Haiti has more than 264,000 members. PC World cites a wordpress blog, Haitifeed, as one of the best sources for its steady stream of first hand accounts, mixed in with mainstream media accounts. One of the better sites for getting an overview look at the media coverage of the Haitian tragedy is webjournalist.org, created by Professor Robert Hernandez of the University Of Southern California – Annenberg which shows a variety of multi-media displays of the earthquake, including before and after aerials of the area. The website shows what some of the creative “mainstream media” can do, including CNN’s iReport section which Hernandez rightfully notes, “was made for a story like this.”
SLACKTAVISM AND FICLETS: As much as the new media and social networking tools have played a big part in the media coverage, they may play an even bigger part in the thing they are named for – new and social – as in helping people in new ways. For example, more than $7 Million has been raised by the Mobile Giving Foundation just over the weekend. By simply texting the word “Haiti” to one of several different numbers, you could donate $5 or $10 to groups ranging from the Clinton-Bush Haiti Fund, to The Salvation Army, UNICEF, American Red Cross – any one of 20 groups. The amount is added to your monthly cell phone bill, meaning you don’t have to use your credit card. The beauty of this, is that it is so easy that it overcomes people’s inertia in giving – what the Word Of Mouth Marketing Association called “slacktavism” – a term that refers to people with good intentions but closed wallets. Also on Facebook, a guy named Stephen D. Chowrono has started a group called “for every person who joins I will donate $0.05” to the earthquake victims. More than 260,000 people have joined and he has donated $3,200. On community website, Live Journal, they’re holding an auction of items donated by members with the proceeds going to Haiti relief. One of them is a Ficlet, which refers to really, really short, short stories and which, apparently, lots of people know about (no, not me.)
WASHING THE DIRTY LAUNDRY: All right, I will admit I use the Don Henley song too often when talking about journalism, but there is one line in the song that really applies to a study released by Pew Research Center’s Project for Excellence in Journalism: “When It’s Said and Done, We Haven’t Told You A Thing.” Apparently that’s true, especially of so-called new media. In a study of the ‘news ecosystem’ in Baltimore, designed to find out who really produces what in news, the authors say eight out of the ten stories (83%) were simply repeats or re-packaged versions of previous stories. And of those stories that were actually and truly new enterprise stories, nearly every one (95%) came from so-called ‘traditional media’ – either newspapers or local TV, with newspapers (roughly 48%) outweighing local TV (28%) by a significant margin, followed by specialty newspapers (13%) and radio (7%). At the same time, the report found that local TV produced more content than newspapers and that local TV was ‘more local’ with two thirds of its stories (64%) local compared to about half (53%) for newspapers.
Not that the traditional media have anything to be particularly proud of, according to the study. The study found, for example, that The Sun newspaper produced a third less (32%) stories last year than it did in 1999 and three quarters (72%) less than in 1991. Even less to be proud of, and running counter to everything we broadcast teachers teach and we consultants advise, the report found ‘official news’ dominates what it called the news ‘echo chamber’ with nearly two-thirds (62%) of all the news coming from government officials. It was to the point that the official news releases were being ‘reported’ word for word. In part the study says that was because of the emphasis on using the new technology to break news.
The report focused on Baltimore as a microcosm of what is happening in the news business, and although the authors were careful to say it is only one example, the implication was that what they found there was indicative of what is happening everywhere. Interestingly, the study authors found 53 different news outlets in the city, ranging from the daily newspaper, weeklies, local television, news/ talk radio, blogs, websites by former journalists and even some news twittering. Most of those new media efforts were more of an “alert system,” according to the study, with the Web in particular, clearly the first place of publication for all the media. But those same websites also had some of the oldest news, including ‘numerous examples’ of other people’s work being carried without attribution and even old stories that were obsolete being carried well after events had changed and the original website having updated them.
BEECHWOOD 4-5-7-8-9: More than one in five (22.7%) of American homes use ONLY wireless phones and have NO landline phones, according to a national health survey by the Centers for Disease Control. That survey took a snapshot of the first half of last year, and the percentage has been rising a steady five points each year, according to the authors. The one in five figure is double what it was in 2006 when one in ten homes had only wireless phones. What the study called ‘wireless-mostly households’ in which there are wireless and landline phones but almost all the calls are made wirelessly make up a seventh (14.7%) of all households. Not too surprisingly, younger people are more likely to go wireless, with, for example, nearly half (45.8%) of those adults aged 25 – 29 living in households with only wireless telephones. It’s roughly a third (33.5%) for those aged 30 – 34, but more than that (37.6%) for those even younger – 18 – 24. Men (22.5%) and women (19.8%) are about equally likely to live in a household with only wireless telephones. People living in poverty are nearly twice as likely (33%) to be wireless only than higher income adults (18.9%). In keeping with that, and the study’s focus on health, the report found that wireless-only adults are more likely (35.3%) to binge drink than landline households (19.3%); more likely to be current smokers; more likely to have been tested for HIV, and twice as likely (29.4%) to have no health insurance than landline households (13.7%). Finally, a question, does anybody out there know what the headline refers to, and do any of you remember when phone numbers had word prefixes?
COCKTAIL CHATTER: A 12-ounce cup of Starbucks coffee has nearly double the caffeine of a 16-ounce cup of coffee from either McDonalds or Dunkin Donuts. That’s about 260 mg’s of caffeine versus the other’s 140 mg’s. According to the article from Fast Company from which this is drawn, the Starbucks injection is only slightly short of that from a 12-ounce can of Jolt, at roughly 280mg’s which, in turn, is only slightly short of the 300 mg’s which is labeled “caffeine intoxication” or “the jitters.” Just so you know, Coke, Mountain Dew and Diet Coke hover around the 50mg mark. If you want to see the numbers for yourself, the link is http://www.fastcompany.com/blog/ben-paynter/ben-paynter/caffeine-charting-your-morning-buzz. In the category of whose-ox-is-being-gored decision making, when Americans were asked specifically which of 14 federal programs to cut, only two programs would be cut and, even then, only one in five would agree to those being cut. Nine of the programs would actually get increases, according to the survey on the Pew Center’s Databank, and three would remain the same. Oh, and in case you’re wondering, the programs Americans would cut are assistance to needy people around the world (ironic, considering the Haiti situation) and the State Department. If you want to see the specifics, go to http://pewresearch.org/databank/dailynumber/?NumberID=906 . And, finally, in the category of OMG-I-wished-I-could-do-that, a one-time surfing bum has started a time share with a difference. After sailing around the world in a 52-foot catamaran, Gavin McClurg put together a package of investors who bought shares in a much larger sailing vessel at $20,000 a share for the right to spend a week or two aboard the sailing ship. According to the article in Forbes magazine, you can go to an archipelago, the South Seas, the tropics… you name it. If you want to dream a little, here’s the link: http://www.forbes.com/forbes/2010/0118/entrepreneurs-offshore-odysseys-timeshare-share-float.html.
Michael Castengera is an instructor at the Grady College of Journalism and Mass Communication at the University of Georgia AND President of Media Strategies and Tactics Inc., a consulting firm that works with all media but primarily broadcasting. You can visit his website at MediaConsultant.tv.
More Conan Quips
"I am Conan O'Brien, and I am just three days away from the biggest drinking binge in history."
"We've had so much nice support. Yesterday, you probably saw this. There were rallies for me in cities across the country, including Chicago, which I thought was nice. You can tell things are bad when even Cubs fans feel sorry for you."
"I've had a crazy time the last couple days. Today was very busy. I spent the afternoon at Universal Studios amusement park, enjoying their brand-new ride, the Tunnel of Litigation. That's a crappy ride."
"Some papers are reporting that I'm legally prohibited from saying anything bad about NBC. Yeah, for example, I am not allowed to say things like, 'NBC is headed downhill faster than a fat guy chasing a barrel of cheese.'"
"Some other stories in the press are saying that in the future, I may not be able to retain what is known as my show's intellectual property. I may not be able to retain it. Yeah. No, look at the bright side. Isn't it great to live in a country where a cigar smoking dog puppet and a bear that masturbates are considered intellectual property?'"
Politicalhumor.about.com
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The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. 602 Communications is a TV training and consulting company that specializes in improving front-line news and promotion skills. We teach workshops on teasing, marketing, reporting, producing, lighting, editing, internet and graphics.Get more information on all our workshops.
The Marketing Ideanet is a free idea sharing newsletter published by 602 Communications. We are a TV training and consulting company that specializes in improving front-line news and marketing skills. Check out thousands of cutting edge examples at our web site. Join us on Facebook and Twitter.
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