Watch Graeme Newell's video presentation, "What the Aflac Duck Can Teach You About Promos"

We all watch those million dollar ad campaigns and think, ???K??Those spots have nothing to do with my crank-them-out life. Get real!" Now we do. See how creativity from major advertisers CAN be applied to low cost TV promos, with real life examples from both. Creative inspiration and use-them-tomorrow tactics.

Watch "What the Aflac Duck Can Teach You About Promos"

 

 

Watch Graeme Newell's video presentation, "Making On-Air Talent Famous"

Show hosts and news anchors are such an important part of every program, yet most operations rarely find ways to make their most important asset stand out from the pack. Using a wealth of examples, you'll see specific techniques that grow talent recognition. You'll learn great techniques to promote the content of the show AND the talent at the same time.

View "Making On-Air Talent Famous"

 

 

On-Site Workshops

Planning a meeting or conference? We'll get your troops jazzed by showcasing some of the best work around the country. Our presentations are packed with tons of the latest video, showcasing cutting-edge techniques from the best stations in the country.

Your team will leave with a bag full of tricks they can put to use right away. We'll design a specific presentation that addresses the individual needs of your crew.

Here are just few of our presentation topics:

Promotion & Marketing Presentations

• Easy Fixes for Promo & Tease Problems
• Showcasing and Packaging Weather
• Focusing a story to target your audience
• News Branding Campaigns. What works and what doesn't.
• Branding with more than Slogans
• Better Lighting for Field Crews
• New Techniques for better in show teasing
• Cutting sentence length in half
• Showcasing Sound & Video
• Adding Immediacy to Promos & Teases
• Better Topical Promos
• Better Sports Promotion & Teasing

News Content Presentations

• Adding Urgency, Immediacy and Excitement to your Newscast
• Getting Anchors More Involved in your Newscast
• Selling Breaking News Every Day
• Doing Great Live Shots and Stand Ups
• Better Lighting for Field Crews
• Storytelling for Producers and Reporters
• Wake Up your Morning News
• Revitalizing your Assignment Desk
• Winning Weather

Contact us for more information on our presentations.