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Friday, May 11, 2007

Tips for Great Stand-Up Teases
By SuperUser Account @ 3:41 PM :: 364 Views :: 0 Comments ::

Tips for Great Stand-Up Teases
Graeme Newell
gnewell@602communications.com
http://www.602communications.com

Stand up teases are meant to show your reporter is in the heart of the action. They prove they're out in the commu

Friday, May 11, 2007

Breakthrough Morning News Branding
By SuperUser Account @ 3:41 PM :: 321 Views :: 0 Comments ::

:: Teasing Tips

Breakthrough Morning News Branding
by Graeme Newell
gnewell@602communications.com

The morning news numbers are up at KPIX in San Francisco - way up. Their new branding campaign has been a huge hit and brought new audience to the s

Friday, May 11, 2007

Internet Video Viewing =Brand Loyalty
By SuperUser Account @ 3:41 PM :: 246 Views :: 0 Comments ::

:: Teasing Tips

NTERNET VIDEO VIEWING LINKED TO PROGRAM ENGAGEMENT, PLUS HEIGHTENED BRAND CONSIDERATION, LOYALTY FOR SPONSORS

New Knowledge Networks study reveals powerful opportunity for integrated marketing

Friday, May 11, 2007

Never "Reopen" a Morning Newscast
By SuperUser Account @ 3:40 PM :: 256 Views :: 0 Comments ::

:: Teasing Tips

We put opens at the top of a news show to showcase compelling coverage later in the newscast. Their sole purpose is to hold lead-in viewers or switchers who might consider straying to other programs. Opens are des

Friday, May 11, 2007

Debrief Your Reporters Before a Live Tease
By SuperUser Account @ 3:40 PM :: 266 Views :: 0 Comments ::

:: Teasing Tips

The live tease at the top of the show is a great opportunity to grab viewers. A live stand-up tease establishes your presence at the location. It affirms you have the latest information from the heart of the story. The top of the show is t

Friday, May 11, 2007

Using Questions in Teases
By SuperUser Account @ 3:40 PM :: 275 Views :: 0 Comments ::

:: Teasing Tips

By their very nature, teases with questions are vague. "Will there be peace in Israel?" I doubt you will answer that! "How did the killer get away?" We're implying our story has the answer, but we're not making a firm promise

Friday, May 11, 2007

Get Honest About Your News Demos
By SuperUser Account @ 3:40 PM :: 253 Views :: 0 Comments ::

:: Teasing Tips

If you ask a typical newsroom staffer the target age of their news viewer, most will tell you they're after 18-54 year old viewers. The truth is you just can't create a show that would appeal to such a wildly divergent group of people. The

Friday, May 11, 2007

Eliminating Limp Pronouns
By SuperUser Account @ 3:40 PM :: 277 Views :: 0 Comments ::

:: Teasing Tips

Every tease should make a specific promise. It should clearly lay out the reason to view and convey the exact benefit for coming back after the break. In the day-to-day hustle of a newsroom, we often make a promise, but fail to convey the depth of o

Friday, May 11, 2007

One Word Coverage Promises
By SuperUser Account @ 3:40 PM :: 263 Views :: 0 Comments ::

:: Teasing Tips

A great tease will contain a solid promise of coverage that foreshadows a full and satisfying story. In the world of entertainment, the goal is to convey the depth and complexity of the story line. Any promises that smack of simplicity or shallownes

Friday, May 11, 2007

Using your Web Site to Build Story Anticipation
By SuperUser Account @ 3:40 PM :: 255 Views :: 0 Comments ::

:: Teasing Tips

When Dorothy knocked on the front door of the castle that housed the great and powerful Wizard of Oz, it was pretty scary for everyone. The great wizard was said to have incredible powers

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