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With the MyFox deal, the Fox-affiliated television stations have just taken the path of least resistance in the area where they need to make the biggest strides. They have chosen ease over risk. In doing so, they have given away access to fully half their sales inventory. They have just sold their chances for success to a low bidder who is the only winner in the deal. And they are making the announcement that they are not interested in the local web at all. This is going to be a mortal wound, self-inflicted by people who still believe it’s TV first, then web as an afterthought.
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