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Articles from Steve Safran
Wednesday, August 29, 2007
How the MyFox deal badly hurts the affiliates
By SuperUser Account @ 5:30 PM :: 231 Views :: 0 Comments :: :: Steve Safran

With the MyFox deal, the Fox-affiliated television stations have just taken the path of least resistance in the area where they need to make the biggest strides. They have chosen ease over risk. In doing so, they have given away access to fully half their sales inventory. They have just sold their chances for success to a low bidder who is the only winner in the deal. And they are making the announcement that they are not interested in the local web at all. This is going to be a mortal wound, self-inflicted by people who still believe it’s TV first, then web as an afterthought.

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Friday, May 11, 2007
YouTube introduces video ads
By SuperUser Account @ 3:40 PM :: 220 Views :: 0 Comments :: :: Steve Safran
You may have noticed the video ads that have started to appear in the upper right of YouTube. The company is now making it official: it is rolling o
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