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Articles from Stephen Warley
Friday, May 11, 2007
Why Don’t More Journalists Use Newsreaders?
By SuperUser Account @ 3:41 PM :: 240 Views :: 0 Comments :: :: Stephen Warley
 I’ve done quite a few web trainings for broadcast journalists over the last year and I am still astonished by how few of them use a newsreader (news aggregator) or even know what one
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Friday, May 11, 2007
Best Option for Teasing to Your Website
By SuperUser Account @ 3:40 PM :: 219 Views :: 0 Comments :: :: Stephen Warley
It?¢‚Ǩ‚Ñ¢s true, broadcast promotion is a powerful way to drive traffic to a website. However, it?¢‚Ǩ‚Ñ¢s rarely executed well. There?¢‚Ǩ‚Ñ¢s still too much reliance on ?¢‚Ǩ?ìFor more on this story?¢‚Ǩ? or
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Friday, May 11, 2007
More original local programming key to survival
By SuperUser Account @ 3:40 PM :: 238 Views :: 0 Comments :: :: Stephen Warley
I'm of the school of thought that the whole network/affiliation model doesn?¢‚Ǩ‚Ñ¢t make sense over the long term. I think the notion that I would go to my local ABC affiliate's site to download Lost instead of ABC.com or iTun
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Friday, May 11, 2007
Stephen Warley Interviews CNN's Jacki Schechner
By SuperUser Account @ 3:40 PM :: 227 Views :: 0 Comments :: :: Stephen Warley
Stephen Warley recently interviewed Jacki Schechner, web reporter on CNN's The Situation Room. Read More..
Friday, May 11, 2007
RSS Explained
By SuperUser Account @ 3:40 PM :: 231 Views :: 0 Comments :: :: Stephen Warley

RSS or Real Simple Syndication is a new way of distributing content on the web. It's not as techie as it sound

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Friday, May 11, 2007
Redesign Your Content, Not Your Website
By SuperUser Account @ 3:40 PM :: 215 Views :: 0 Comments :: :: Stephen Warley
Broadcasters have always been obsessed with technology. The more bells and whistle the better. We're like a bunch of kids showing off our new toys. Promos blaring into our living rooms ann
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Friday, May 11, 2007
Skip Podcasts, Head for Cell Phones
By SuperUser Account @ 3:40 PM :: 218 Views :: 0 Comments :: :: Stephen Warley
Podcasts are a classic case of everyone chasing down a buzz word with little or no understanding of the revenue potential or even if consumers want it in the first place. Podcasts somehow have become regarded as a separate medium to be monetized and marke
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Friday, May 11, 2007
In Defense of Video Journalists (VJs)
By SuperUser Account @ 3:40 PM :: 232 Views :: 0 Comments :: :: Stephen Warley
Note: This article was originally published on TVSpy.com on December 6, 2005.
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Friday, May 11, 2007
We're Losing Our Audience, But We Don't Have To
By SuperUser Account @ 3:40 PM :: 228 Views :: 0 Comments :: :: Stephen Warley
Note: This article was originally published on TVSpy.com on July 28, 2004.
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Friday, May 11, 2007
Oprah takes on truth in America
By SuperUser Account @ 3:40 PM :: 223 Views :: 0 Comments :: :: Stephen Warley
A friend called me today to tell me to watch Oprah because she was discussing truth in America. She was interviewing Frank Rich of The New York Times about his new bo
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