Most media web sites were created in the late 90s or early 2000s.  For the most part, they have stuck with that same basic model for almost a decade now.  While there is more multimedia content on our sites, the basic story layout remains the same.  While technology has served up a new generation of interactive tools, most media web sites have conspicuously stayed with the older model.   It isn't lack of funds or technical problems that keep us with the old style web site.  We stay with it because the old model fits the vision of our own self-image and the way we want the world to treat us.

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In This Issue
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Promo of the Day
Marketing Movers
Few Americans Respect Ad Industry, Study Shows
GOP YouTube Debate Awaits Heavies
Obama Leads in Yahoo News Poll
Ebert Top Pundit, Poll Finds
Winning with'The War'
Koppel, PBS Score at Emmys
Abrams Returns to MSNBC Screen
Video News Releases Face 'Fake News' Fine
Imus Ordeal Spurs Rap Scrutiny
WSJ Backs NYT in Ad Controversy
MoveOn Ad Discount a Mistake, NYT Says
Copyright Act Used as YouTube Weapon
Kids Drawn to Virtual Worlds, Study Finds
Social Net for Pop Culture Launched
Message from Michael
Late Night Licks

It may be the smallest state, but it's big on opportunity!

WPRI 12/FOX Providence, a LIN Television station, has an immediate opportunity for an experienced (2+ years) and motivated Promotion Writer/Producer/Editor.  You'll use your top notch writing and editing skills on topical news and local programming promotion, psa's, news series, and station image.  Avid experience and able to work under tight deadlines are a must.  Working knowledge of After Effects and iNews are a plus.

The right person for the position must be able conceptualize, write and produce advertising for television, radio, web and outdoor.  Know how to produce video and photo shoots on location and at the station.  Work hand-in-hand with the Creative Services Director to implement plans and strategies; develop, brainstorm and assign advertising and promotion campaigns to staff.  This person must foster teamwork with the News department and understand the intricacies of a news television station.  Duties: daily topical script approval, station image, special report, station event and website promotion, coordination of logs and daily promotional inventory and changes.  Must have prior television or mass media experience.

XETV @ FOX6 seeks a full time Web Producer.  The Web Producer will help create a cohesive team, interfacing with managers in sales and newsroom, and may also communicate with clients and viewers.

Responsibilities:  Responsible for helping maintain station's web site for San Diego Living and Fox6, publishing daily morning show content and local news, as well as special feature sections and related design.

WRGB (CBS) and WCWN (CW) in New York's Capital is seeking seasoned television marketing professional to lead a team of producer/directors in executing research-driven brand development marketing strategies for our stations.  Primary responsibilities include supervising the production, controlling the content and maintaining the quality of all on-air, interactive and outside advertising.

Think you have what it takes to standout?  The most creative team in Southern California is searching for its next superstar!

If you have exceptional scriptwriting, producing and editing capabilities, then this opportunity could be for you.  KNBC is looking for a motivated team player to write, produce and edit breakthrough creative on a freelance assignment basis.  The assignment entails creating cutting-edge promotions under tight deadlines while handling stress with a sense of humor.

WHNS-TV / Meredith Broadcasting is searching for an enthusiastic individual to write, shoot and edit thirty second spots for commercial clients from concept to completion.  Two years of television production/producing experience is required, news and promotion experience is a plus.

Qualified candidate will need to be proficient in Photoshop & Final Cut Pro non-linear editing.  We need someone who can hit the ground running, communicate well with clients and station personnel, and meet scheduled deadlines.

WBNS 10TV is looking for a motivated and creative Writer/Producer.  The successful candidate will possess the drive to meet deadlines and the desire to produce the best spots in the industry.  A willingness to work hard and have fun doing it is a must.  Non-linear editing and Avid experience a must.

We've got the tools to make your spots great: Avid HD, Mac, and After Effects.  Minimum of two years experience required; bachelor's degree in communications or related field preferred.

WHTM abc27 is seeking a multi-talented photographer/editor, who can also write and produce.  Responsibilities include shooting and editing daily topical promos for early and late newscasts as well assisting with station image, sweeps promotion, public service projects and community events.

Must have strong shooting, non-linear editing and lighting skills.  Candidate must have the ability to work well under pressure, work on projects independently and as a team, and be willing to work a flexible schedule including nights and weekends as needed.  A minimum of three years shooting and editing experience is required.

Do you believe in WINNING?  We do!  WRGB (CBS) and WCWN (CW) Albany, NY,  is looking for a revolutionary producer to join a staff that loves to work hard, have fun, and demands to win.

The successful candidate will have proven writing, producing and editing skills, and can turn around effective news topical promotion under tight deadlines.

The number one CBS affiliate in the country seeks an experienced Promotion Producer to join its marketing team.  We are dominant in local news, and powered by one of the best-regarded television groups in the country.  If you have two years medium-market experience, a good tape, and are the kind of producer who always has to outdo yourself, we want to talk to you.

Essential Responsibilities:  Writing, shooting & editing compelling promotional spots that may include image, topical and public service spots.  Filling the daily program log.

Non-Essential Responsibilities:  Assisting with other station productions as needed.  Shooting and editing commercials when needed.  Representing KELOLAND TV at station sponsored events.

Cordillera Owned, KVOA/NBC, has an immediate opening for experienced Director of New Media in Tucson, AZ.  Proven leader with successful track record.  Manage revenue and operations of KVOA.COM and its extended media applications.

3-5+ years of progressive online/offline media management and content development experience.  Work with the market leader and #1 local sales team.

The Telecommunications Department seeks three individuals with outstanding potential to conduct programmatic scholarly research and teach in the areas of telecommunications and electronic media.  Specialties of particular interest to the Department include, but are not limited to: new media and technologies, health communication, media management and entrepreneurship, and research methods. The successful candidates will teach undergraduate and graduate classes, and conduct scholarly research.  Salary competitive.

wishtv.com is looking for a person who can lead a team in growing and developing revenue with one of the best websites in Indiana.  Prior experience with digital media marketing is preferred.  3 years sales experience/superior oral and written skills required.  Bachelor's degree preferred.

Ready for something different?  Ready to lead and inspire a team of hungry young artists?  Will your demo make me stop what I am doing and pick up the phone?

WSMV-TV is looking for an Art Director who is not just going to take us to the next level but two or three beyond that.  Mastery of Photoshop, Illustrator, Curious, Maya, After Effects, Avid, broadcast TV experience and all the other usual suspects are the price of admission.

WESH-TV in Orlando is looking for a full-time graphic artist with broadcast design experience and excellent design skills.  This artist will play an integral role in the continued development and design of our new news graphics package.  Successful candidate will be able to create in a fast-paced environment and have at least 3 years experience in broadcast and/or post production creating solid, smart design for local news, plus hands-on experience with Adobe Photoshop CS2, Illustrator CS, and After Effects 7.0.  Some experience with Avid non-linear editing, video encoding, internet technology and Swish/Flash is important.  Vizrt experience preferred.  Candidate must be flexible to work some weekends and holidays.

Media General is developing a state of the art central graphics operation in Richmond, VA that will service 23 broadcast properties with graphic art.  This innovative, creative environment will be an artistic, collaborative, and instructive community where designers will have the opportunity to work in all disciplines of graphics, learn new skills, and grow their talent to higher levels.

WBNS-TV, the CBS Affiliate in Columbus, Ohio has an immediate opening for a Graphic Artist.  We are a Mac-based design department.  Must be proficient in Photoshop/Curious Maps/After Effects.  It also helps to have experience with Pinnacle Deko, Final Cut Pro and Proximity Asset Management software.  Candidate must be proactive, detail oriented, creative, positive and have the ability to prioritize, meet tight deadlines and adapt to a changing workload quickly.

Person to work as the primary writer for a high profile website, while having opportunities to write and research for a weekly crime show.  The Web Editor compiles, edits, and writes news stories from a variety of sources including original NC WANTED content, WRAL-TV, the Internet, wire services, and traditional news sources with an emphasis on delivering news quickly and accurately.  This person will also integrate into stories compelling and creative text and headlines, still images, audio, video, and Web links to create an appealing and thoughtful online package; will be expected to perform original reporting and writing.

Fox Sports Net Southwest is currently searching for a Graphic Artist.  This position is responsible for creating all on-air graphic work needed for programming, promotional and ad sales announcements. This position is located in Irving, TX.

This is the primary entry-level position in the news department.  Editors must be able to skillfully operate non-linear video editing equipment.   Requirements for this job include knowledge of basic video editing and the ability to work quickly under pressure.  You will edit ALL non-local video for various newscasts and file archive video.  Some knowledge of broadcast journalism is preferred, but not required.   Flexible hours.  Excellent for students and those looking to get a foot in the door for TV news.

An excellent "entry-level" position for persons having a desire to work and gain experience working in television.  Production Assistants consist of all the people who are behind the scenes during local newscasts.  This includes the Chyron operator, audio operator, tape operator, teleprompter operator, and camera operators.  The Chyron operator types in all the names, titles, locations and anything that is "written" on the screen.

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In This Issue
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Promo of the Day
2010 News Web Branding - Think Small
Marketing Movers
Rather Intent on Proving Story
Media Not on Rather's Side
CBS Apologizes for Insulting Blogger
ABC Ends Blogger Experiment
Bush Denounces Moveon Ad
Gore Plans to Revolutionize Web Usage
Fox Shows Available on iTunes
MSLO Plans Wiki Site
Future Lies in Intuitive Search
Google Unveils Gadget Ads
Most Can't Live Without the Web, Study Finds
Thailand Seeks YouTube Ban Again
Government Approves Digital Converter Box
Moveon.org Planning Mean Limerick About Petraeus

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In This Issue
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Promo of the Day
10 Great SEO Tips
Marketing Movers
Weak Draw for Emmys
Rather Sues CBS
ABC Makes Stand in GLAAD Ads
Fox Biz Channel to Focus on Positive
Online Video Continues Rapid Growth
God Alive & Well on the Web
A Star is Born on YouTube
Penthouse Ventures into TV
Booze Ad Spending Down in Magazines
Message from Michael
New Rules

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In This Issue
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Promo of the Day
Building Web Communities to Grow TV Website Revenue
Marketing Movers
CBS Wins with Bush Speech
Univision Proves to be a Worthy Political Stop
Rebuttal Ad Breaks New Ground in Political Advertising
NY Times Accused of Slashing Ad Rates for Liberal Group
Another Poser Exposed
Most Say TV Getting Worse, Poll Finds
Tech, Web Ruled Coolest Brands in UK
Google's Dominant Decade
Google Lures Lunar Landiers
Viacom Weaves Deeper Into Web
Purple Rage
Dallas ER Wait Time Cut with Computer Kiosks
BBC Brings Home the Bowl
Stations Burned by Buzz, Pokemon
Beatles vs The Press

As I go around the country giving web revenue seminars, there is one part of my presentation that is always a big crowd pleaser - RSS technology.  After the group has had that sleep inducing,  carbo packed lunch, I will whip out the RSS reader software and the audience magically comes alive.  The tools of RSS are incredibly useful in broadcasting, but they hold some profound implications for the way newsrooms will run in the future.

Let's start with a quick review of RSS basics.  RSS stands for "real simple syndication."  Instead of the reader going out and finding the news, the news comes directly to them. This means they can collect, filter and view thousands of specific articles, forums, blogs, photos and video all from one screen.  No more meandering from web site to web site.   RSS readers (NewsGator, Yahoo Pipes, Google Reader) gather RSS feeds sent out from information providers all over the  planet. 

I am continually surprised at how few newsroom staffers use this incredibly powerful tool.  If you want to be the genius at the morning news meeting, there is nothing more powerful than a well organized RSS reader.  Thousands of story ideas from all over the world are neatly presented and synopsized, all arranged by theme and filtered by keywords.

There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines.  For better or worse, those days are long gone.  To have content displayed, corporations need to understand what the search engines are looking for and then provide it to them.  If one company does not want to do that, a competitor certainly will.

As evidenced by the phenomenal success of Google, search has evolved from an interesting sideline into a primary function for many, if not most, Internet users.  Consequently, more and more companies are putting content up on their Web sites to attract the attention of search engines.

"You can have really great information on a site, but if a potential customer can't find you, what good is it?" asked George Aspland, president of eVision.

Chances are that most times a person won't find the company.  If a user types in a simple query today, tens of thousands, millions and even billions of results come pouring back in an instant.  In most cases, a user will sift though a couple of pages -- basically a few dozen links -- and either re-enter the query or give up the search in disgust.

Garnering the attention of the search engine vendors requires a delicate balance. While there are some steps that companies can take to improve their ranking, there are other items that lower the company's search rankings, and can even result in them being blacklisted in some cases. Consequently, they need to maintain a proper balance.

If you take a look at some of the most visited sites on the web, you'll find a common design architecture that adds mightily to their success.  They have a structured design that fosters commenting, sharing and reader interaction.  While the primary selling point of their site is information, the real revenue comes from the fan interaction and commenting that happens continually.  To put it simply - information gets them to the site, but interaction keeps them on the site.

This kind of sticky architecture is something that most media companies don't build into their website flow plans.  A one-way flow of information is our heritage in traditional media.  For generations the workflow has been that we gather, filter and publish information, and our customers passively consume the presentation.  While most media companies publicly affirm reader commenting and participation, our sites carefully limit this kind of dangerous and uncontrolled fraternization.

WDAF-TV, FOX 4 in Kansas City, is seeking a Promotion Manager to assist Creative Services Director with development and implementation of marketing strategy and all advertising and promotional efforts for the Station. Produce station image campaigns and spots as needed.  Daily supervision and management of all Creative Services staff.  Management and placement of promo spots and PSA's on station logs.

American Forces Network (AFN) Radio and Television Production Office (RTPO) in Alexandria, VA is in search of a detail oriented writer/producer/editor to write, produce and edit informational spots for broadcast.  Must be able to independently research and write copy on a wide variety of topics with minimal supervision and under tight deadlines.  Sharp script writing skills are important.  Must be a proficient editor on the Avid Media Composer platform

American Forces Network (AFN) Radio and Television Production Office (RTPO) in Alexandria, VA is looking for a broadcast producer to join an award winning in-house production team.  We need a creative individual that will craft unique concepts for a wide variety of government and military clients.  You will create and oversee the production of your spots and have access to a talented post-production staff.  Must have client skills and be able to give a good pitch.

The Creative Services Department at FOX6 San Diego has a fulltime opening for a highly creative, experienced Promotion Producer.

Responsibilities:  Write & produce on-air promotion including news image, sweeps promos, topicals, programming campaigns and sales promotions.  Works with designers to create compelling news image and sweeps campaigns.  Conceptualize and produce spots for entertainment programming.

Producer for half hour lifestyle programs.  Strong writing, creative and organizational skills are required.  Must be prepared in every way to guide these programs to completion.  Must work well independently, with co-producers, talent, editors and our clients.  Requires two years major market show producing experience.

Phone inquiries welcomed! The South's First Television Station (CBS 6 WTVR-TV, Richmond, Virginia) seeks an innovative producer who wants to work with an inspired Marketing team and live