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In This Issue
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Promo of the Day
Marketing Movers
Top 50 Internet Advertisers by Media Value
Google's Adsense Exclusive on CNN.com
Americans Blog Savvy
MSNBC Reports Parody as Fact
Fox TV Gets Game with Foxhilites.com
Couric Sent to Iraq
Disney's Ratings Magic
Nielsen Disbands Hispanic Rating System
NBC Says No to Unhealthy Food Ads for Kids' TV
Gamers Expected to Double in 4 Years
Swedish Cartoon Vexes Iranians
Message From Michael
Signs You're a Social Networking Loser

FOX Kansas and MyTV Wichita has an immediate opening in the Commercial Production Department!  We are looking for an energetic, creative, self-starter to join our award winning team.  The position offers a variety of opportunities to show your talents for writing, shooting and editing commercials.  1 year minimum experience of shooting and editing preferred.  Final Cut Pro HD or similar non-linear experience is also preferred.

Leading role in the growth of station’s website revenue.  Responsibilities include sales prospecting, presenting, negotiating, closing and managing online revenue.  Must demonstrate credibility as an expert in online advertising.  Will sell opportunities online and other emerging technologies, including but not limited to mobile products and desktop applications.  Will work closely with national and local sales teams, as well as promotion, production, news and sales staff to meet revenue expectations.

The excitement of Las Vegas casinos meets southern hospitality in Shreveport, Louisiana.

KTAL-TV, Nexstar Broadcasting's NBC affiliate in the nation's 81st market needs TWO  new editors, one for promotions and one for commercial production to help move this growing station forward.  Experience with Accom Stratosphere and Final Cut Pro edit systems, Adobe Photoshop and Aftereffects is a plus.

If you're an editor with a positive, team-oriented attitude, this is no gamble - it's a sure thing!

Responsible for editing videotape for various newscasts using state-of-the-art recorders and editors, under specific time constraints.  Must ensure that record machines for feeds are operating properly.  Maintains tape file system, informs Producers of tape status, and coordinates tape editing.  Must be able to handle multiple tasks at once, under deadline and in a close team-oriented environment.  Good news judgment and knowledge of legal issues is necessary.

With the MyFox deal, the Fox-affiliated television stations have just taken the path of least resistance in the area where they need to make the biggest strides. They have chosen ease over risk. In doing so, they have given away access to fully half their sales inventory. They have just sold their chances for success to a low bidder who is the only winner in the deal. And they are making the announcement that they are not interested in the local web at all. This is going to be a mortal wound, self-inflicted by people who still believe it’s TV first, then web as an afterthought.

Vancouver, British Columbia-- Work and play in one of the most liveable cities in the world

Conceptualize, write and produce on-air promotional advertising including news topicals, news image and other projects.  Write and produce radio-scripted ads.  Plan, co-ordinate, and direct the shooting and editing of all produced spots.  Varied hours may be required.  This person must be able to work with various departments to develop the look and maintain a strong and consistent brand for news and the station.

Media General Broadcast www.mgbg.com WVTM-TV in beautiful Birmingham, Alabama, is searching for hands on Marketing Director.  This fast growing NBC affiliate is looking for an individual who has the ability to recognize good creativity, can develop research based strategic plans and possess excellent communication and organizational skills.  J

Responsibilities:  Conceive, write and supervise the production of original, creative on-air promotional spots for the network and its affiliates.  Launch campaigns, premieres and on-going episodic on-air promotions for all of the assigned shows, movies, specials, individual night combos and theme campaigns.  Screen/Log: view episodic videotapes and taking careful, specific notes from a given program to use when planning, writing and editing promotional spots.

Responsibilities include: Writing/producing/editing, Station Image, Sweeps Promos, and Station Events; Supervising and mentoring writing staff; Working with Creative Director to develop marketing plan and station promotion strategy; Communicating and interacting well with other departments; Completing special projects as assigned.  All of the essential functions of this position are not necessarily described in this posting.

Imagine living in Las Vegas and getting paid for it.  Now you can!  Join an award winning Creative Services Department in the fastest growing market in the county.  Looking for a self-starter with outstanding news writing ability, creative producing skills and the drive to dominate in a highly competitive market.

Duties include, but are not limited to, writing, shooting, editing (AVID experience a plus) daily news topicals, sweeps promotion, proof of benefit spots, PSA’s and radio topicals.  Broadcast promotion experience of 2-4 years with a strong emphasis on news tease writing.

We are WAVY-TV(NBC) and WVBT-TV(Fox 43) the most watched news operation in Norfolk, VA, seeking a passionate PROMO EDITOR.  Must be a self-starter with at least 2 years experience.  Join a talented team of promo pros. If you are a PREDITOR with a hot reel come live near the beach!  Must have proven writing, producing and editing skills.

Make your mark in Broadcasting. Sinclair Broadcast Group, Inc is one of the largest and most diversified television broadcasting companies in the nation, programming 58 stations located in 36 geographically diverse markets, with 33 of those in the top 47 markets in the United States. Our success is the result of extraordinary employees and an exemplary management team who believes in a vision and is dedicated to making Sinclair Broadcast Group, Inc a communications powerhouse.  We are advancing the world of Broadcasting and we want YOU to join our winning team!

We have a great opportunity for you as an Associate Producer!

This energetic self-starter must have a thorough understanding of shooting video, lighting and non-linear editing techniques.  Successful applicant should have strong conceptual skills and the ability to turn ideas into effective promotional campaigns for the station.  Prior experience with Avid, PhotoShop and/or Aftereffects preferred.  Candidate must have the ability to work well under pressure, work a flexible schedule and immediately begin contributing to our promotional effort.  Writing skills a major plus.

Weigel Broadcasting Co. (WCIU-TV & WWME-TV) in Chicago is looking for an experienced Co-op Coordinator and Media Planner.  The successful candidate should have 2 years of television marketing experience and be exceptional with numbers, details, deadlines and Excel spreadsheets.  Knowledge of television marketing and promotion preferred.

WPVI, the ABC/Disney owned station, is seeking a highly motivated creative individual with good communication and organizational skills to join the Creative Services Department as a Broadcast Designer.

Applicant needs to be a highly skilled designer, and have a passion for news.  Must be able to work in high pressure environment, while meetings tight deadlines.  Broadcast design experience a must, 2D/3D Animation experience preferred.  Must be flexible for weekend work and shift changes.

WTKR-TV, NewsChannel 3 (CBS affiliate in Norfolk/Virginia Beach) needs a broadcast graphic designer/animator with a minimum of 2-3 years of television experience and a strong background in 3D animation.  Candidate must possess a working knowledge of Photoshop, After Effects, and Illustrator.  Projects will include on-air graphic stills and animations, print and other media as well as web design.  We are a Mac-based art department that services News, Promotions and Sales.

FOX 17 WXMI, a Tribune-owned station in the 39th market, is currently looking for an evening part time graphic designer.  This position is responsible for the creation of news graphics for the Emmy award-winning FOX 17 News at Ten newscast and other locally produced programs.  Fluency with Adobe Photoshop required. Bachelor’s Degree preferred.

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In This Issue
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Promo of the Day
Marketing Movers
Sunday Morning Newscast Ratings Decline
Viewers Offered Live Online Chat on NBC11 Newscast
Murdoch Keeps Reporters, Negotiates Dow Jones Union
Senator, Filmmaker Set Sights on Fox News
Anchorwoman Axed
BET Encourages Literacy Through Expletives
Minority Groups Blast FCC Chair
China Asks Yahoo, Microsoft to Censor Blogs
Nielsen Adjusts Demos, DMAs
Online Searchers Driven by Offline Channels, Study Finds
Internet Viewing Catches Up with TV in Survey
Brit Kids Tech Savvy
Survey Respondents Blame Media Use for Poor Sleep
MySpace, MTV Plan Candidate Chats
Facebook Plans Ad Targeting System
Playboy Readies Sexy Social Net
Message from Michael
Murdoch's Changes to the Wall Street Journal

After more than 10 years of newspapers slowly migrating to the Web, most have embraced the medium as their future, showing they can break news, provide audio and video extras, and give readers more space to react and rebut than ever before. Successes are many, ranging from exclusive online interviews to sourcing details that give readers more complete information than any daily could have provided just a few years ago. Even the Pulitzer Prizes are giving props to Web-based offerings.  But with those accomplishments and expansions have come no shortage of starts and stops, bumps, flops, and sometimes outright debacles.

The CBS O&O in Dallas/Fort Worth is looking for an experienced creative leader to join our team.  The ideal candidate will have strong hands on production abilities, a major market reel..and experience leading a creative team.  This is a great opportunity to work and live in an affordable top ten market, and expand your skills in an HD broadcast facility.

This is a dream job for the right person.  To play, you'll need top level creative skills and hands on production ability.  If you can deliver, the opportunity is unique.  You'll be working in the top ten, promoting local prime time news in HD and professional sports.  Our brand is as "Independent as Texas", and the edgy creative you've always wanted to do is welcome here!  Plus---you'll live and work in a very affordable, dynamic market. Interested?

KOAT-TV  is  seeking a Digital Marketing Specialist to generate advertising revenue  on KOAT.com.  Responsibilities include achieving revenue goals for digital initiatives, creating, presenting and selling digital opportunities, assisting account executives in their digital sales efforts, digital  pricing and inventory maintenance.

Provide vision, direction and execution for SPEED On Air Promotion.  Develop, manage and oversee on air promotion budget including planning, execution and forecasting.  In charge of developing creative strategy and production of all on-air promotion elements and packaging.  Ensure accurate presentation of programs to the target audience and drive awareness and tune-in.  Ensure the primary goals of network awareness and ratings growth are met.  Manage outside agencies in the creation, development and production of creative campaigns for network advertising.   Manage all day-to-day on-air promotion department functions.

You're a pro with Adobe Premiere. You believe After Effects, Photo Shop and Illustrator really oughtta have a joystick.  You love to make spots that stand out and demand to be seen.  You've worked at TV stations and have 3-5 years experience. You enjoy doing print and web projects a well.

Think you have what it takes to standout?

The most creative team in Southern California is searching for its next superstar!  If you have exceptional scriptwriting, producing and editing capabilities, then this opportunity could be for you.

KNBC is looking for a motivated team player to write, produce and edit breakthrough creative on a freelance assignment basis.  The assignment entails creating cutting-edge promotions under tight deadlines while handling stress with a sense of humor.

WISH-TV is looking for a creative News Producer who wants to win.  Ideal candidate is a team player with a passion for writing.  If you want to work in the best television newsroom in the country, send your resume and yesterday's show by Sept. 7th to:

WCNC, a BELO station and the NBC affiliate in beautiful Charlotte, North Carolina is looking for a promotion writer/producer.  If you are passionate about television promotion, have a true love for writing, a sense of humor, and thrive in a very competitive marketplace, you could be the perfect candidate to join our award-winning promotion team.  Write, produce and edit on air news topicals,  proof of performance spots and news and station image campaigns.  We have a very focused marketing mission and are looking for a creative professional excited about new ideas in local media marketing.

Primary duties include tagging and editing of promotional material for station use, web site maintenance, and across-the-board production and promotional support.  This is an entry level position for the Creative Services department with opportunity for growth according to individual talents and initiative.

Duties include shooting & editing station image/News spots, shooting and editing sales promotions, and editing the KMEG Log.  Successful candidate will be able to work quickly under tight daily deadlines. Proficiency with non-linear editing and PhotoShop a must, After Effects a Plus. Degree in Communications or marketing and/or equivalent work experience preferred. Some evenings and weekends required.

NBC Universal /KXAS-TV is seeking an extraordinary Director of Design.  This is a full time position based in our Dallas/Ft Worth facility.

Must be: Fantastic designer/animator full of ideas, creative, and confidant, able to work under pressure in a fun environment for broadcast network.

Minimum 5 years experience in high definition for broadcast TV station , network, post house or related field.  Must know Final Cut Pro HD, aftereffects, Photoshop, illustrator, excellent type design skills.

Shooting & Editing skills a plus.  Strong sense of humor a bonus.

Responsible for helping maintain the station's web site, MyFoxMilwaukee.com (including news, special sections and design).  Manages production/quality aspects of the site. Conceptualize/produce high profile creative on-line material.  Perform duties of on-line writer/producer, specializing in print style writing, copy editing and editorial gathering.  Facilitate editorial gathering of local web news, information from various sources and reproducing into strong compelling web material.  Interface with managers form broadcast side of newsroom to create cohesive team.  Other duties as deemed appropriate and/or in job description.

KCRA 3/KQCA My58 is looking for a creative designer and strong manager to lead our team of graphic artists in Sacramento, CA.  Located in the center of Northern California, Sacramento has easy access to Napa Valley, Lake Tahoe, San Francisco and Yosemite.

Candidates should have solid hands-on news graphics design and knowledge in all aspects of on-air and print production.  Experience with online graphics and website knowledge is a big plus.  Candidates must be able to work well in a fast-paced news environment.

Graphic Artist
WMC - Memphis
Position Summary:  Design and create electronic video graphics for pre-recorded and live newscasts; and work with news department personnel to create unique franchise and specialty graphics.

Essential Job Qualifications:  WMC-TV, the NBC affiliate in Memphis, TN is seeking a Graphic Artist.  The successful candidate should possess knowledge in Adobe Photoshop; Adobe AfterEffects; Light Wave 3-D; and AVID, as well as 2 years experience designing creative video graphics for live newscasts.  Candidate will be responsible for creating electronic video graphics for pre-produced and live newscasts; and work with news department personnel to create unique franchise & specialty graphics.  Candidate must be creative and will be responsible for quality control of consistent graphic format of on-air newscasts.  Fill in during morning and weekend newscasts as needed.  If you work well with others and can keep a cool head in any situation, we would like to hear from you.  No phone calls please.

To apply, send resume to:
WMC-TV
Attn: Chris Conroy
1960 Union Avenue
Memphis, TN  38104

cconroy@wmctv.com

WMC-TV IS AN EQUAL OPPORTUNITY EMPLOYER

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In This Issue
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Promo of the Day
Marketing Movers
Current TV Extends Branding Efforts
War Coverage Down, Campaign Reporting Up, PEJ Study Finds
First Ad = More Eyeballs, Study Finds
NBC Embraces VOD for Pilots
"The Daily Show" Imbeds Correspondent
Retailers Making Online Shopping a Brand Experience
Facebook Racks Up Company Time
National Lampoon Shows It's Feminine Side
Blacks Exposed to More Tobacco Ads, Report Finds
DirecTV Barred from Running Anti-Cable Ads
Message From Michael
Thoughts to Ponder

There’s been much talk over recent years of new media cannibalizing old, but that may be far from the case. In fact, new media may actually be helping to strengthen some forms of traditional media, such as TV and magazines. That’s one finding in a wide-ranging new study from Deloitte's Technology, Media & Telecom Group, which broke respondents into four groups: Millennials ages 13-24, Generation Xers ages 25-41, Boomers ages 42-60 and Matures ages 61-75. It found that while there are many variances in media usage between these groups, there is also a lot that ties them together. They are using the internet, for example, to feed their TV habits, sharing their opinions on favorite shows. They employ DVRs mainly to ensure they catch their favorite programs, not in order to skip commercials. And nearly three-quarters said they still read magazines, even though they realize they can find much of the same information online. Ed Moran, director of product innovation at Deloitte, talks to Media Life about feeding viewers’ TV habits online, the pervasiveness of user-generated content, and the biggest differences among the four generations.

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In This Issue
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Promo of the Day
"Old Media" Resilient, Survey Finds
TV Remains Main Engine for Ad Economy, Study Says
All Ads, All the Time
"Kid Nation" Draws Controversy
Disney Rebuffs Baby Video Study
Magazine Conference Snags Rather
Wiki Edits Traced to CIA, FBI
Message From Michael
Dirty Laundry