|
| |
Articles
|
 |
|
|
|
|
Articles from
July 2008
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/28/08
By Sandy Lizik @ 2:25 PM :: 84 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Simplifying Your Brand Message
Make Sure Attribution in Teases is Absolutely Necessary
The Official Candidate of the Olympics
Controversial Cover Demand High
1/3 Unaware of New Yorker Cover, Pew Finds
USC Young Republicans Allege Phony CNN Interview
NY Times Probes Restraints on Embeds
Fox News Racist, Protesters Decry
Fallout Continues Against Savage Comment
Sirius Granted XM Merger
Message From Michael
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/23/08
By Sandy Lizik @ 2:24 PM :: 64 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Promo of the Day
Simplifying Your Brand Message
Marketing Movers
NATAS to Honor Schieffer, Burns, Russert
Leno Sets End Date for 'Tonight'
NBC News Prez Defends Election Analysts
'Rathergate' Movie in Works?
Court Tosses 'Wardrobe Malfunction' Fine
FCC Discusses Diversity
Ebert, Roeper Leave 'At the Movies'
New 'At the Movies' Hosts Named
Savage Attacks Parents of Autistic Kids
Fox Interactive Takes Dip in June
Almost 1/3 of Kids Contacted by Strangers Online, Study Finds
Global Ad Spending Up, U.S. Flat, Nielsen Finds
Formula Shows Internet Advertising Surpasses TV, Radio
TiVo, Amazon Team Up to Sell TV Products
Original Greek Bible to be Posted on Web
McCain Makes Historic First Visit to Internet
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/20/08
By Sandy Lizik @ 2:23 PM :: 49 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Free News Research from Madison Avenue
Obama's Media Entourage
'Nightline' Braces for Late Night Shake Up
CBS Chiefs to Face Questions in Rather Suit
'Mad Men,' '30 Rock' top TCA Awards
Basic Cable Makes Emmy History
China to Ban 'Threatening' Performers
Few Use Hulu
Internation Video Use Up 250%, CNN Says
Obama Releases List of Approved Jokes About Himself
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/16/08
By Sandy Lizik @ 2:22 PM :: 56 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Marketing Movers
Media Plays Into Big Oil's Hands
Huckabee in Talks for Own Fox Show
Brit Hume to Step Down After Election
FOX Business Ups CNBC on Web
Cartoon 'Insult to Muslims', Obama Says
Cover Concerns Dems, Study Finds
'NBC Nightly News' Tops for NATAS
SNL's Poehler Lined Up for 'Office' Spinoff
Message From Michael
Late Night Licks: Gas Prices
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/10/08
By Sandy Lizik @ 2:21 PM :: 19 Views ::
0 Comments ::
|
|
In This Issue
Promo of the Day
60 Minutes Added to B&C Hall of Fame
Roger Ailes Inducted into Broadcasting & Cable Hall of Fame
Koppel Joins BBC
Nets Scramble After Dems Change Nomination Location
Fox News Airs Jackson Dissing Obama
Access Hollywood Obama Interview Scores in Midwest, South
60 Minutes, House Takes Aim at Rove
Emeril Kicks Up Brand
NBC Promises Unprecedented Measuring for Olympics
Americans Logging More Screen Time, Nielsen Shows
Baby Boomers Less Brand-Loyal, Study Finds
Workers Stay Plugged In During Vacation, Survey Finds
Message From Michael
Top Ten Signs You Have a Bad Travel Agent
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/14/08
By Sandy Lizik @ 2:21 PM :: 50 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Simplifying Your Brand Message
Smart Strategies for Simplifying Your News Brand
Tony Snow Dies at 53
China Pledges Media Freedom at Olympics
China Clamps Down on Olympic 'Ambush' Marketers
ABC, FX Get GLAAD OK
News Satire from a Black Perspective to Debut
New Yorker Obama-Terrorist Cover Riles Both Sides
10% Vow to be 'Never Green'
Sponsorships More Emotionally Effective, Study Finds
Guitar Hero an iTunes Killer?
Tips to Simplify Your Life
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/7/08
By Sandy Lizik @ 2:20 PM :: 56 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Summertime Reality Rules DVRs
Broadcast Ratings
ABC.com: Where the Women Are
NBC Universal Buys Weather Channel
Bush to Attend Olympics Opening Ceremonies
NBC to Offer Daily Olympic Audience Measurement
Speedo, McDonald's Nab Most Global Olympics Buzz
Discovery's Koppel Examines China
FCC Martin, PTC = BFFs
Newsroom Cuts Reversing Diversity Progress, NABJ States
Top Gay-Friendly Brands
Bozo Bows Out
Amusing TV Facts
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 7/2/08
By Sandy Lizik @ 2:19 PM :: 44 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Obama’s Media Agenda
McCain and the FCC Media Ownership Fight
TV Political Ad Spending Race is On
GOP Launches Biggest Ad Offensive of Election
CNN, MSNBC Make Gains, Fox Still #1
Limbaugh Signs $400 Mil Deal
Fox News Airs Doctored Photos
'Whisper Campaigns' Zip Through Cyberspace
Manly Man Shows Draw Crowds
Cable Ratings
Cable Nets See Strong Growth
Kid's Shows Kinder to Overweight People, Study Finds
US Group Leads Protest of Gay Kiss in Brit Ad
FCC Complaints Plunged in 2007
SAG, Studios to Discuss Offer
Online Ratings
Outdated Browsers at Risk by Hackers
The Strange History of American Independence
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 6/30/08
By Sandy Lizik @ 2:15 PM :: 43 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
How to Write a Tease for a Funeral
TV Viewers Getting Older, Study Shows
Fox News Back on Top
Huffington Blasts 'Old' Media
CBS Asked to Hand Over Outtakes of Haditha Story
Disney Skews Girls, Cartoon Network Boys
Kid's Ratings
Muppets Report for Duty
Imus Under Scrutiny Again
Nas Raps on Fox News
Clear Channel Rejects Politically Controversial Ads
MTV, Sears Team Up for Movie Musical
JC Penny Denounces Fake Ad on YouTube
You Say You Want a Video Game Revolution...
FCC Proposes Revamping On-Screen IDs
Sponsorship Pop-Ups, Crawls 'Ridiculous', AAAA States
Fun 'Facts"
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Marketing Ideanet 6/26/08
By Sandy Lizik @ 2:14 PM :: 47 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
|
|
In This Issue
Promo of the Day
Marketing Movers
‘60 Minutes,’ ProPublica Partner For Al Hurra Investigation
Al Hurra's Credibility Gap
Al Hurra Paid Officials, Journalists
Lehrer Returns to PBS
MSNBC Creates Film Banner for Docs
MTV to Air Political Ads
ABC Stands Behind Buttocks in FCC Indecency Case
FCC Lacks Authority to Ban Indecency, Fox, NBC Claim
Almost Half Think Internet Needs Regulation, Poll Shows
C-Level, Sr Managers Turn to Web, Study Finds
Message From Michael
Top Ten Movie Misquotes
|
| Read
More.. |
|
|
|
|
| Monday, July 28, 2008 |
|
Make Sure Attribution in Teases is Absolutely Necessary
By Sandy Lizik @ 7:11 AM :: 65 Views ::
1 Comments :: :: Graeme Newell
|
|
A good tease will contain as few words as possible, getting to the point immediately. When attributing facts in a tease, make sure that attribution is absolutely necessary. For example, look at the phrase, "she says she's mad at the government." Do you believe her? Can we take that information as fact? If you truly believe a fact is true, consider leaving the attribution out of the tease. "She's mad at the government." There is no need to include "she says" if you are sure that fact is true.
|
| Read
More.. |
|
|
|
|
| Friday, July 25, 2008 |
|
Creative Services Writer/Producer, WVIT / NBC 30 - Hartford, CT
By Sandy Lizik @ 2:05 AM :: 73 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
NBC 30 is looking for a Creative Services Writer/Producer. The emphasis is on “Creative”. NBC 30’s Promotion Team is looking for skilled photographer/editors who want to see their creativity better utilized in stand-out, exciting promos. Take your non-linear editing and photography to new levels in ambitious image campaigns that communicate promotional messages in simple, concise language.
|
| Read
More.. |
|
|
|
|
| Friday, July 25, 2008 |
|
Promotion Producer, KABB / KMYS - San Antonio
By Sandy Lizik @ 2:04 AM :: 74 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
San Antonio’s hippest television combo, KABB & KMYS, is looking for a seasoned cutting edge Promotion Producer.
Our ideal candidate not only lives and breathes creativity but knows how to turn their vision into images that will grab viewers’ attention. We want your people skills, never before shared ideas, honesty and willingness to contribute creatively to a full spectrum of television projects. No stuffy or cookie cutter concepts, we’re looking for someone to make some magic in this very livable, fast growing, sunbelt market!
|
| Read
More.. |
|
|
|
|
| Tuesday, July 22, 2008 |
|
Topical Promotion Writer/Producer, WTHR - Indianapolis
By Sandy Lizik @ 2:48 AM :: 65 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
The Dispatch Broadcast Group's WTHR-TV, one of the country's most successful local television stations, is looking for a talented, hard-working and experienced news topical writer/producer in the Promotion Department. The individual in this position will be responsible for the writing and production of daily topical promos for our evening and late newscasts and will work a 2pm-11pm shift.
|
| Read
More.. |
|
|
|
|
| Monday, July 21, 2008 |
|
Free News Research from Madison Avenue
By Sandy Lizik @ 5:15 AM :: 79 Views ::
0 Comments :: :: Graeme Newell
|
|
Research budget get slashed this year? Well some good news is on the way. There are huge companies out there that are more than willing to give you their multi-million dollar research findings for free.
Each year Fortune 500 titans such as Unilever, Proctor and Gamble, and Ford spend tens of millions of dollars researching the precise emotional buttons their advertising must push to motivate a sale. Before they spend a dime on an on-air schedule, they test and re-test the effectiveness of each ad. These advertising pros use this info to mold spots for specialty cable channels. They tailor-make the ads to target the niche audiences these channels attract. In essence, these channels have become little behavior labs for marketers.
Every year the 602 Communications editors record and categorize thousands of ads from Madison Avenue, cable, and local TV stations. We analyze these ads and come up with specific visuals and messages that stimulate the emotional triggers that motivate TV viewing. Let me give you an example. After analyzing a few thousand ads, all aimed at mothers in their 30’s with children in the home, you will find four consistent emotional themes that show up.
|
| Read
More.. |
|
|
|
|
| Friday, July 18, 2008 |
|
Creative Manager, Global Ontario - Toronto
By Sandy Lizik @ 4:05 AM :: 71 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
Global Marketing seeks a creative self-starter with excellent creative writing and production skills, a passion for news marketing and the ability to produce spots that break-through and stand out. This is a full time Creative Manager role for News promotions with the Toronto marketing department.
|
| Read
More.. |
|
|
|
|
| Friday, July 18, 2008 |
|
Creative Services Writer/Producer, WCNC - Charlotte, NC
By Sandy Lizik @ 4:04 AM :: 66 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
WCNC, a BELO property and the NBC affiliate in beautiful Charlotte, North Carolina is looking for a promotion writer/producer. If you are passionate about television promotion, have a true love for writing, a sense of humor, and thrive in a very competitive marketplace, you could be the perfect candidate to join our award-winning promotion team.
|
| Read
More.. |
|
|
|
|
| Friday, July 18, 2008 |
|
Graphic Artist, KKTV - Colorado Springs, CO
By Sandy Lizik @ 4:01 AM :: 54 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
It’s time to impress! If you’ve got an eye for design and a passion to succeed as a graphic artist, then KKTV has an immediate opening for you. Even though this is a fulltime, temp position, you will have a rare opportunity to prove yourself as an artist, and get your foot in the door at one the best CBS affiliates in the country.
|
| Read
More.. |
|
|
|
|
| Monday, July 14, 2008 |
|
Smart Strategies for Simplifying Your News Brand
By Sandy Lizik @ 4:08 AM :: 98 Views ::
0 Comments :: :: Graeme Newell
|
|
In the past, most of our news products could easily be confined to one brand position. We had a morning, noon, five, six and eleven news. Although they were different shows with different styles, they all fit nicely into the basic product category of "newscast." The standard branding routine has been to identify the exemplary features of your show, then tell the world why your product is superior.
As revenue from traditional broadcast channels continues to shrink, product expansion is the order of the day. New media, new channels and diversification are at the top of a marketing director's challenges. There is a desperation in the air. The charge - to develop new products and new revenue streams. The trend is clear - traditional 5, 6 & 11 newscasts are slowly losing altitude and could be headed for a financial crash.
|
| Read
More.. |
|
|
|
|
| Friday, July 11, 2008 |
|
Promotion Producer, WBAL-TV 11 - Baltimore
By Sandy Lizik @ 3:18 AM :: 78 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
WBAL-TV 11 (NBC), Baltimore's LIVE, LOCAL, LATEBREAKING News Leader has a great opportunity for a promotion writer/producer. You'll work closely with Maryland's #1 News team to produce compelling topical promotions. You'll also have opportunities to work on Creative Services projects alongside some of the country's most talented producers, photographers and graphic artists. We want a deadline-oriented producer with strong writing skills.
|
| Read
More.. |
|
|
|
|
| Friday, July 11, 2008 |
|
TV Creative Services Producer, WRAZ - Raleigh, NC
By Sandy Lizik @ 3:17 AM :: 73 Views ::
0 Comments :: :: Marketing Ideanet Jobs
|
|
Person to conceptualize, write, shoot, edit, and produce station promos, PSAs, commercials, presentations, web content, and programs. This individual will assist in planning and execution of events and station community efforts; work with Creative Services Manager and the team to design and execute marketing ideas to promote the FOX 50 brand across various platforms.
|
| Read
More.. |
|
|
|
|
| | |