Produce compelling advertising for station programs to generate viewer interests.  Supervise and train promotions and production staff in the execution and development of advertising and production skills including writing, editing and shooting techniques.  Maintain continuity of graphic design for on air promotions spots and station packaging elements.  Input promotion contracts, oversee scheduling of promotion spots on logs and maintain inventory.  Screen programs to select sound bites and video b-roll suitable for editing into promotional messages.  Assist in joint promotional efforts with media partners and/or clients including radio.  Plan events to increase visibility of station in community.  Assist in the creation of contests / promotions to support relationships with other media partners including radio.  Create radio and cable spots for outside media during rating periods.

Conceptualize, write and produce on-air promotional advertising including news topicals, news image and other projects.  Write and produce radio scripted ads.  Plan, coordinate and direct the shooting and editing of all produced spots.  Weekends, holidays and varied hours required.   4 year college degree required  Two years broadcast experience preferred.  Strong creative background, excellent writing and communications skills required.  Proficiency with Microsoft Word required.  Must have working knowledge of Beta decks and basic editing skills.

The #1 multi-media voice in Northwest Arkansas is seeking an experienced graphic designer.  If you have the talent and imagination to dream it, we have the tools to create it.  We are a PC-based production facility.  Photoshop, After Effects, and Illustrator knowledge is a must.  3D animation experience is a plus.  Knowledge of or strong desire to learn our AVID Deko On-Air graphics system is a must.  Daily responsibilities include supporting graphic needs for news, production, and promotion departments along with NWAHomepage.com.

Will be responsible for electronic graphic preparation primarily for News, but also including Sales, Promotions, Production and Community Affairs.  Will be required to learn many different types of equipment including but not limited to Chyron Infinit, Aprisa StillStore, Routing systems, Cameras and other video equipment.  Most work will involve Photoshop, After Effects, and Premiere on Windows Computers.  3D skills are also a plus.

As with so much about the internet, the myth of youth prevails, such that any new web trend is assumed to be led by kids and teens, with adults slowly tagging after.

It's often not true, and that's certainly the case when it comes to social networking and user-generated content, which have driven such meteoric growth for sites YouTube and MySpace.

If there's one demographic that's embraced social networking and the larger idea of community, it's women, and women of all ages. Nothing quite captures that like the growth in traffic for sites like iVillage and Glam Media, which were quick to latch onto these trends.

Indeed, traffic to women's sites was up 39 percent in June 2007 compared to the same month the year before, according to comScore.

That's huge growth. Traffic to all sites grew just 3 percent from June to June.

"A famous star died today, we'll tell you who."  "Who won the election?  Find out tonight."  "What's the verdict in the trial?  We'll tell you next."  Nothing angers viewers more than a tease that actively withholds information.  The viewers knows that you know, and they know you're not telling them.  Of course you don't want to give away the best part of the story, but you must be very careful to be forthright.  It's okay to give away general information, as long as you promise the story's interesting specific facts.

WAAY-TV, Huntsville, Alabama is searching for an experienced Promotion/Marketing Manager.  Emphasis is on news promotion & marketing.  The position is also responsible for program promotion and coordination of station events.  Wanted is someone who takes a strategic approach, who is able to convert audience research into actionable marketing objectives.  Needed is a "hands on" manager who is able to conceptualize, follow through and execute.

KDAF-TV CW33 has an immediate opening for a News Promotion Producer.  This position is responsible for writing, producing, editing daily news promos.  Candidate must have experience with nightly topical promos, teases, headlines, and a working knowledge of a news room, and AVID trained.  Must have strong production and writing skills and able to work with Producer and Executive Producer.  Five years experience in news promotion is a must.

Make your mark in Broadcasting.  The CW Twin Cities is looking for an energetic & creative On Air Promotions Coordinator/Producer to join its creative team in promoting the fastest growing station in the exciting Minneapolis / St. Paul market.  This individual will possess the ability to create effective marketing campaigns and continually bring fresh & creative ideas to Creative Services Department.  Looking for someone who is highly motivated, LOVES what they do and is willing to work occasional long hours.

WHNS-TV / Meredith Broadcasting is searching for an enthusiastic individual to write,  shoot and edit thirty second spots for commercial clients from concept to completion.  Two years of television production experience is required, news and promotion experience  is a plus. Qualified candidate will need to be proficient in Photoshop & Final Cut Pro  non-linear editing.  We need someone who can hit the ground running, communicate well  with clients and station personnel, and meet scheduled deadlines.

We're on the move as New Orleans' fastest growing TV station and we're looking for a graphics enthusiast to join the best creative services team in town.  Make your mark and help take the station's look to the next level.  Conceptualize, design, and most importantly execute the graphics needed to set the standard in the market and build and protect the WDSU brand.  Work for Hearst-Argyle, one of America's premiere broadcasting companies as Art Director in New Orleans.

WISH-TV, WNDY and WIIH, the LIN Television stations of Indianapolis, are seeking a  broadcast graphic designer/ animator with a minimum of 3 years of television experience.  Candidate must be a strong designer with both still graphics and animation.  We are a Mac-based art department.  Photoshop, After Effects, and Illustrator knowledge is a must. 3D animation experience is a plus.  Knowledge of or strong desire to learn the Pinnacle Deko/DekoCast On-Air graphics systems is a must. 

FOX6 WBRC is looking for a graphic artist to work with the #1 Creative  Team in Alabama!  Looking for a chance to shine and love what you do?  Then look no further.  You'll be working with show producers and artists  to create exciting news graphics/full  screens//backgrounds/lower-thirds/etc.  We have an artist's dream house  of the latest equipment and toys and encourage high levels of  creativity.  College degree or work experience in the design field is  desired.  You must be detail oriented and able to handle many projects  at once.  Experience in After Effects, Photoshop and Quantal Paintboxes  are a plus.

ABC2, WMAR-TV, Baltimore is looking for local freelance Broadcast Designers.  The selected candidates will be used in an on-call situation mainly for vacation relief and during ratings periods. You would be working with a talented team of artists, news and promotion producers, as well as a bustling sales department.  You must have 2-3 years news graphics experience. A college or technical degree is preferred.  2-D and 3-D professional animation experience preferred.

WOWT-DT Omaha is looking for a high-energy, self-driven, pro-active manager with an entrepreneurial spirit to lead our webchannel sales.  You will be responsible for creation of internet initiatives; recruiting, training and managing webchannel sales personnel and meeting your own direct sales goals.  Bring your strong sales background/skills, new-age perspective, creativity and leadership abilities to build and maintain our webchannel sales force.  Training provided with Borrel & Associates.

Maintain all studio sets for telecasts.  Operate teleprompter and associated duties during newscasts and studio productions.  Operate studio cameras during newscasts and studio productions.  Operate videotape machines during newscasts and pre-production.

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In This Issue
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Promo of the Day
Marketing Movers
Letters
Citizenship Applications Surge
Spanish-Language Advertising Study Findings
House Rejects Plan to Kill CPB Subsidies
More Watch TV Online, Study Finds
Scripps to Offer Hyper-Vertical Ad Network
Green is the New Black for Emmys
Plugs OK for POV Shows, CNN Argues
Ho We Go Again....
Message From Michael
Spanish Phrases That Don't Translate Well

WDAF-TV, FOX 4 in Kansas City, is seeking an experienced individual to join our Creative Services Department.  Will produce promotional messages, spots and elements in support of News and station programming.  Shoot video footage for Promotion and Sales production.  Create, conceptualize, write and edit for special and regularly scheduled promos and commercials.  Organize and coordinate promotional material in support of Creative Services Department initiatives.

Reporting to the Director of Internet, the Webmaster works closely with the Web Sales Production Coordinator and the Graphic Design department to design, code and integrate websites, web applications and user interfaces as needed.  Qualified candidates will have strong communication skills and a minimum of 2 years web development experience, a complete working knowledge of website content management tools, HTML, Flash, JavaScript, Dreamweaver, PhotoShop and Illustrator.  Strong skills in graphic design, layout, and typography are a must. Experience in media or broadcast environment a plus.

KSEE-TV in Sunny California is looking for a full time Promo Graphic Artist.  Eligible candidates will possess a BA in Graphic Design or equivalent experiences.  Experience in broadcast and print graphic a must.  Experience in PhotoShop, Illustrator, Inspire, Flash and Paintbox experience is a plus.

When it comes to reaching Hispanics, using Spanish-language advertising might seem like a no-brainer. But according to a new study from Simmons Research, a New York-based tracker of consumer behavior, that’s not necessarily the case. While first-generation Hispanics prefer Spanish-language advertising because it’s easier to understand, second- and especially third-generation Hispanics are somewhat indifferent to it. Just 6 percent of third-generation and 16 percent of second-generation respondents agreed with the statement “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business,” compared with 49 percent of first-generation respondents. And while more than half of first-generation respondents said they’d be more loyal to brands that advertise in Spanish, just 33 percent of second-generation and 22 percent of third-generation respondents agreed.

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In This Issue
-------------
Promo of the Day
Marketing Movers
Why Food Network is the Top TV Channel of All-Time
NBC Boosts Social Networking Capabilities
NBC Launches Network Branding Campaign
Coke #1 Brand, Poll Finds
Web Good for Political Donations, But Won't Sway Votes
Network or Channel for Fox Biz?
Moore Calls for CNN Truce
Moore Regrets Wolf Rant
Hollywood Heavies Drawn to Web Video
Web Video Alive & Thriving on Web, Study Finds
Top News Sites June 2007
Teens Log Less Screen Time Thank Parents, Study Finds
Neglected Kids' Parents Got the Gamin' Jones
Digital Displays Effective, Study Finds
TiVo Releases Ad Ranking
Cookie Awareness High, Deletion Skills Low
Google Puts Expiration Date on Cookies
Glossary for Computer Lover's Recipes

Looking ahead to new opportunities and with a glance back to some missed ones, Food is asserting its dominance over the TV genre it practically created, moving beyond its programming bread and butter and aggressively branching out to consumer products. The network will roll out a line of 400 items exclusively to Kohl's stores nationwide beginning Sept. 30.

Food has also increased its focus on in-house talent management, trying to persuade its up-and-coming TV chefs to launch products and give the network a cut of the profits.

“We're the first, top-of-mind, dominant brand when it comes to food on television and on the Internet,” says Food Network General Manager Sergei Kuharsky. “That kind of market power is what earns you the right to go into other categories.”

It also illustrates a major quandary faced by mature cable networks today: With full distribution and reliable though not tremendous annual growth in advertising revenue, they are trying to broaden their palettes beyond the screen to survive in the future.

"Emmy Award-winning Promo Producer For Hire"
Looking to add some new blood to your team?  I'm the transfusion you need.  I'm a multiple award-winning promo writer/producer/director/editor with years of experience, not only in television, but radio and print as well.

I've worked with international. national and local clients.  I know how to "get 'er done."

Get in touch at monarchpr@comcast.net.

-------------
In This Issue
-------------
Promo of the Day
New Ways to Make Money on TV Web Sites
Marketing Movers
Katie to Stay, CBS Prez Sez
World News Rules
Gibson Lowest Paid, Highest Rated Anchor
King Scores Rare Win Despite Absent Guest
CNN Plans More Docs
"Crowngate" Riles Brits
Trust Busted at BBC
Kids Into Niche Networks
Kids Ratings
Senate Debates Indecency Again
Nursery Rhymes More Violent than TV, Study Finds
WPIX Catches Fine for Pokemon Ad
Wal-Mart Wines

-------------
In This Issue
-------------
Promo of the Day
Letters
"Live Earth" Ratings: Online Hot, TV Lukewarm
Shows Watched Most Attentively
Gupta Admits Errors in Sicko Report
Bill Baits Moore
Aaron Brown's Views on News
Most Teens, Young Adults Don't Follow News, Study Finds
Press Corp Returns to West Wing
June's Top 30 Most Popular Newspaper Web Sites
YouTuber Explains Google's Music Search Formula
"Cavemen" Evolving
Advertisers Back Out of "Hot Ghetto Mess"
Late Night Licks

This energetic self-starter must have a thorough understanding of shooting video, lighting and non-linear editing techniques.  Successful applicant should have strong conceptual skills and the ability to turn ideas into effective promotional campaigns for the station.  Prior experience with Avid, PhotoShop and/or Aftereffects preferred.  Candidate must have the ability to work well under pressure, work a flexible schedule and immediately begin contributing to our promotional effort.

WKYT, the Gray Television owned CBS affiliate in Lexington, Ky., needs a highly motivated and aggressive promotions expert with the experience and energy to take our station to new heights.  You'll have hands-on supervision of our promotion of WKYT and its CW affiliate.  You will be an integral part of implementing our marketing strategy with an emphasis on news.  WKYT produces seven hours of award-winning news coverage each day with the market's largest newsgathering staff, only helicopter, and is Kentucky's first station to broadcast local news in high definition.  We are a market leader.

Work closely with national sales and editorial team to manage all production/quality aspects of WGHP’s website.  Conceptualize/produce high profile creative on-line material.  Perform duties of on-line writer/producer, specializing in print style writing, copy editing and editorial gathering.  Facilitate the editorial gathering of local web news, gleaning information from various sources and contacts and reproducing the above material into strong compelling web material.

Monitor Nielsen overnight ratings as well as sample distribution (meter and diary) and track averages.  Serve as daily resource for all Nielsen metered ratings, related research tools, and analysis of Nielsen ratings for sales department and station use. Create and maintain ratings estimates for selling of programming.  Utilize available research tools to supplement Nielsen data and aid in selling of programming, station promotion, and news decision-making.  Track, monitor and analyze web statistics.

KVBC, Channel 3, is seeking a Senior Graphic Artist.  Shift is 9am - 6pm.  This person needs to possess a keen sense of design and animation while able to think quickly in a fast-paced atmosphere.  Primary duties will be to assist News in the creation of news graphics and animations, however other opportunities for design with various departments within the station will abound.

ATTN:  Graphic Designers - See Your Designs on TV:  FOX19 has an open position that is a designer's dream.  Create graphics and animation for on-air and web.  Ideal candidate will be well versed in Photoshop and Illustrator.  Experience with Flash, After Effects, Avid desired.  Some weekend hours required.

The TV news industry has relied on one revenue model throughout its history - advertising.  We produce content, attach ads to that content and cash the checks.  Wow, have me made a lot of money - 50% profit margins.   Because the ad selling strategy has been so successful over the years, it just seemed right to migrate that same revenue engine to the web.  Most TV news organizations rely exclusively on advertising to make a profit.

If you take a look at the balance sheet for TV news web sites, you will find the profits are meager at best.  Most TV managers recognize that the web is an important brand extension that will enable newsrooms to grow reach and influence, but our industry's lack of financial success has been maddeningly frustrating.  We're just not accustomed to losing money. For generations, we've had the ability to put about anything on a broadcast channel and rake in boatloads of money.

The successful candidate will direct the overall focus and direction of the Creative Services Department and marketing of the station.  Duties will include: directing long/short term strategic planning, station creative vision, multi-product strategy, packaging, and execution of marketing/promotion of FOX 44.  Also, this person will be accountable for brand management of FOX 44.

FOX New York’s flagship Fox station is looking for a hot shot creative type to add fuel to our already sizzling creative department.

Must be an excellent creative writer who can also fire up an avid and make it sing!

If you want to take on Manhattan and show the world what you’re made of, this could be your chance to write, produce, and edit high quality programming and news promos in a fast paced, exciting environment.

WHNS-TV / Meredith Broadcasting is searching for an enthusiastic individual to write, shoot and edit research driven and creative sales, news and syndicated promo spots from concept to completion.  Two years of television news promotion experience is a must.  Qualified candidate will need to be proficient in Photoshop, After Effects, and non-linear editing including Avid and Final Cut Pro.  We need someone who can communicate well with clients and station personnel, and meet scheduled deadlines.

Join an award winning Creative Services team in beautiful West Pal