In This Issue
Avoid Conditional Words in Teases
Hearings for White House Manipulation of News Media Begin
Brokow to Host 'Meet the Press' Through Elections
‘60 Minutes’ Brand Goes Global
HuffPo Plans Local News Expansion
BET to Step Up DNC Coverage
Obama Mulls Olympic Ads
Obama Renounces Public Financing
'Camp Rock' Tops All Ratings
Strongest Brand Winners
FCC Warned About Trojan Horse Ads
YouTube Tests Longer Videos
'Chinese YouTube' Shut Down
MTV Offends Sikhs, Office Vandalized
Top 10 Bad Things That Are Good For You

In This Issue
Graeme Newell's Promax Presentations
Tim Russert Dead at 58
Russert an Asset to NBC
'Meet the Press' Farewell to Russert
When Tables get Turned: Russert on Stand
Huckabee Joins Fox News
Fox Gets Spanking Over 'Baby Mama'
Obama Launches Online Truth Site
Media Blows Whistle on McCain Fundraiser
'Ballads for Ballots' Contest Launched
ABC, PBS Top Creative Arts Emmys
NBC to Manage More Local Station Sites
Hulu to Stream PBS Shows...with Ads
Advertisers Little Influence to Girls
What's Your Daddy? Spike TV Surveys to Find Out
Tool Definitions

In This Issue
Graeme Newell's Promax Presentations
Promo of the Day
Marketing Movers
EuroNews Offers "No Comment" News
New Media No Help to Clinton
Murdoch Maxes Cash to GOP Senate Runners
Koppel Series Takes Close Look at China
Webby Winners Announced
Children's Groups Speak Out on FCC Indecency Case
Mobile Advertising Best with 18-24 Demos, Study Finds
Excessive Mobile Use Tied to Stress, Fatigue
Teens Ordered to Apologize on YouTube
From Bear Stearns to GodTube
Most Aware of DTV Transition
Webby's Best "Five Word Speeches"

In This Issue
Writing Clever Teases & Promos
Rather Rightfully Rips National, Local News
CNN's Primary Wins Cable News Ratings
Many Feel Coverage Biased, Pew Finds
Telecom Execs Unaware of Candidate's Policies, Survey Shows
GOP, YouTube Team Up for McCain Contest
Old School Works for Drudge
Facebook Lets Users Vote on Ads
Over-the-Air Channels Drop, Nielsen Finds
CBS' McManus on Schieffer, Couric
CBS Finds Success in Low Ground
NBC Scores 'Upfront' Sales Milestone
Publisher to Distribute Content Via Playstation
Sony Announces New In-Game Advertising
Top 10 Surprising Results of Global Warming

In This Issue
Promo of the Day
Marketing Movers
'News Fatigue' Plagues Young Adults, Study Finds
Why 'Hyperlocalism' Site Didn't Work
ABC.com Wins Most Visits, CBS.com Most Time Spent
NBC Scrambling to Sell Olympic Ad Time
'Simpsons' Ties 'Gunsmoke' for Longest Running Series
Online Behavior Different for Hispanics, Study Shows
Administration Backs FCC in Court Filing
MTV UK Slapped with Indecency Fine
Environment #3 Issue for US Consumers, Study Finds
The 9 Most Meaningless Corporate Slogans

In This Issue
Avoid Using Statistics in Promos and Teases
TV Blows Out Cable for Top Rated Shows
NBA Bounces TNT to #1 During May
TV Tidbits from Census Bureau
1 in 10 Clueless over Digital Switch
Minority Groups Assail A La Carte
Murdoch Opines on US Economy, Newspapers, Yahoo
Murdoch Predicts Landslide Win for Obama
The GOP Web Gap
Bush Ratings Drop After McClellen Interview
Reporter Alleges MSNBC Forced Spin on Stories
Don't Let the Fox News Bed Bugs Bite...
Brand Damage Minimal in Donut-Scarf Flak
Free Porn-Free Internet?
White House Opposition Likely Dooms Anti-China Internet Bill
Top Ten Oil-Rich Countries

In This Issue
Promo of the Day
How Many Topics Should You Put in a Topical News Promo?
Marketing Movers
Big 3 Discuss Cancer, Press' Role in March to War
MSNBC Accused of Leaning Left
McClellan Book Blasts White House
Nets Agree to Not Ask Tough Questions to FLDS
Rachel Ray: Keffiyeh Wearer, Terrorist Sympathizer?
URLs Useful In Print Ads
Advertisers Don't Quite Get Shopper Marketing, Study Finds
Top Ten Surprises in the New Osama bin Laden Audio Tape

Death is a sad but omnipresent part of most newscasts.  Whether it is by natural causes or a grisly murder, all producers have faced the challenge of writing a tease for this obviously depressing topic.  Teases about death tend to be some of the strangest you will find in a newscast.  When facing the grim reaper, most writers instantly abandon any form of creative writing, falling back on hackneyed phrases with little meaning.  Many feel that any sort of creativity in this situation smacks of disrespect.

WCTI News Channel 12/FOX Eastern Carolina is searching for a creative self-starter to work in the exciting field of local television promotion in New Bern, NC.  We are searching for a team oriented, highly creative individual to collaborate with the Promotion team to create dynamic, graphic driven news and weather image spots for local ABC/FOX affiliates.

WDCW-TV, the CW Washington, has an immediate opening for an interactive producer.  Seeking an individual to design & create high-quality web content – from concept to execution – using video, audio, illustrations, photographs and other media.

WHNS-TV, the Meredith owned Fox affiliate in Greenville, SC, is searching for an experienced Senior Promotions Producer to join the FOX CAROLINA Creative Services team.  Our new team member will write, produce, shoot, direct and edit station image and sweeps promotional spots for air, internet and mobile platforms.

FOX44, Burlington, VT is looking for a highly creative Promotions Producer.   Live and work in a community packed with adventure.  You will be responsible for writing, producing, and editing daily news topicals.

Looking for a job where you will absolutely never be bored?  Then KGUN 9 is where you want to be.  By the end of this year we will be broadcasting four TV stations and four radio stations out of our Tucson facilities.  This is a rare opportunity for an experienced producer to stretch creatively and to work in a multi media/collaborative environment.

WSAV-TV, in beautiful Savannah, GA is looking for a creative and motivated commercial producer.  We're seeking the right person to produce television commercials, from conception to completion, for station advertisers.  Excellent creative writing skills, sound field production knowledge and strong non-linear editing skills required.

Do you want your career to begin with the most dynamic and creative team in the NFL?  Then here is your chance to write, shoot and edit with the best, the Tampa Bay Buccaneers.

The Associate Producer/Editor will work with the Creative Services Producers and Director to write, shoot and edit content for the team Web site and In-Game (Stadium) features.

The Producer/Editor will write, shoot and edit content for team Web site and In-Game (Stadium) features.  The ideal candidate will create news type pieces and special features on players, coaches, cheerleaders, fans and sponsors.

WPHL-TV/Myphl17 in Philadelphia seeks an Interactive Producer to support <http://www.myphl17.com>www.myphl17.com.
 
If you’re the kind of person who puts together IKEA furniture without reading the directions, has a love/hate relationship with the word “CMS,” and sees the grammatical errors in this sentence, you’re what Myphl17 is looking for.

The Tampa Bay Buccaneers are seeking a full-time ASP.Net Programmer to join our Creative Services team.

The candidate will work with the Creative Services staff to program the "back end" of the Buccaneers.com Web site, as well as the organization’s Intranet web applications.

Create, Create and Create some more for FOX6!!!!  One of the top FOX stations in the country is looking for the next great graphic artist to join our award winning staff. This is not only a chance to work on extreme graphics for the #1 Newscasts in Alabama, but also a chance to actually show off your creativity and have some fun!

WKBN-TV is seeking a part-time Production Videographer.  Applicants must be able to perform multiple tasks, meet deadlines and deal effectively with people.

Most of us can spot a phony claim in a commercial from a mile off. You've probably seen the airline web site ads that promise "lower fares 'may' be available at our site." Right. I "might" be a millionaire in the future too. We've seen the weight loss products that claim "you could lose 'up to' 30 pounds." Those two little words clue into the fact that the product is probably a fake. You invite a friend to your party. She tells you "I just might be there." You know she is not coming. All of us have learned to sniff out conditional words in advertising. Most of us assume these hedging words hide some sleazy Madison Avenue tactics. These words clue us into the fact that the manufacturer may be trying to weasel out of committing to a product's real performance.

If you ask a typical newsroom staffer the target age of their news viewer, most will tell you they're after 18-54 year old viewers.  The truth is you just can't create a show that would appeal to such a wildly divergent group of people.  There is no such thing as a newscast that appeals to a college kid, a stay-at-home dad and a woman planning her retirement years.  The truth is that most news producers create a newscast they themselves would enjoy watching.  That means that by default, many newscasts are created by 20-something producers who know little about the desires or lifestyles of most of their audience, the older viewer.

Looking for a job where you will absolutely never be bored? Then KGUN 9 is where you want to be. By the end of this year we will be broadcasting four TV stations and four radio stations out of our Tucson facilities. This is a rare opportunity for an experienced producer to stretch creatively and to work in a multi media/collaborative environmen

Live, play and work in a place that most people only dream of visiting - Alaska.

The Whiz will be responsible for the creation and production of all on-air promotional spots for the nightly newscasts, as well as station IDs, image campaigns, some web elements and special projects.

WTVY-TV, the CBS affiliate in Dothan, Alabama is looking for a Promotions Manager.  The ideal candidate will understand the concept and goals involved in news promotion and be able to write, shoot and edit (non-linear) compelling and creative news series and daily topical promotion.

Taft Broadcasting Co. has an unusual opportunity for a very creative and innovative Promo Producer in our broadcast operations support at the American Forces Network in Riverside, CA.

AFN-TV is a unique broadcast network up-linking eight channels of Sports, Family, Movie, News, Prime time entertainment and more to an international audience around the world.

Motion Graphics Production Position opening with a major TV Broadcast Group with offices located in Tucson AZ.  Position requires a qualified and experienced After Effects CS3 motion graphics artist.

Responsible for the operation of production, editing and playback equipment.  Acts as producer/writer/ video-grapher of local programming projects and in-house productions.  Assists commercial production as needed. Performs program playback duties when needed.

Candidate will write and produce, edit scripts, video and sound content for entertainment, sports, and newscast promotions.  Must have strong writing and copy-editing abilities, strong communication and people skills, and nonlinear video editing experience.  R

The ABC O and O in Raleigh/Durham North Carolina is looking for our next great promotion producer.  You'll have all the tools, talent and support you need to make terrific spots and you'll get the chance to join the ABC family and live in one of the most beautiful parts of the country.

WALA/WBPG has an immediate opening for an experienced commercial production specialist.  Prefer candidates with AVID non-linear editing, Photoshop, After Effects and videography experience.  Writing skills are a must.

FOX Toledo is looking for a highly motivated writer/producer to join our Creative Services Team. Applicant must demonstrate creative leadership and effective communication skills.

Pittsburgh’s number one website is looking for someone to manage and produce diverse content for WPXI.com and Pittsburgh.com.  This is a fast paced and fast growing website.

WPXI-TV is looking for a part time web producer.  This producer must have strong writing skills and knowledge of HTML code and must be able to work in the fast paced world of television.  P

For those of us who grew up in the 70s and 80's, great advertising was often synonymous with great cleverness.  The pun ruled the day.  On the old television series "Bewitched," the bumbling husband worked at an ad agency, and his clever witch wife Samantha was constantly saving the day by coming up with a magical advertising slogan that always included a pun:
"You'll flip over our pancakes."
"The best dog-gone vet in town."

This antiquated tradition of advertising puns still continues in television promos and teases today.  For some news writers, great teases are all about a continual string of witty antics. They'll jam two or three of them in a sentence.  For example, they will promote a dog show story with lines like, "This next story will leave you panting with anticipation, and hoping for a tasty treat when we return from the break, in two shakes of a dog's tail."  They see the tease as an unimportant whimsical outlet for humor.  It is a break from the more serious news topics - a place for a little journalistic horseplay.

This is it! The BEST job…in the BEST city!

New York duopoly WNYW / WWOR is looking for a hot shot preditor!  Create attention grabbing promos for the Fox station in the #1 market.  If you’ve got the talent, we’ve got all the bells and whistles waiting for you!  Work with our award winning promotion and design team to produce spots that get noticed.

WBZ TV/CBS in Boston is looking for a dynamic creative who will be responsible for developing, producing and editing/compositing topical and image promotion that extends the brand message of our television stations.

WGCL-TV, the Meredith owned CBS affiliate in Atlanta, Georgia is searching for a Promotion Writer/Producer.  If you're looking to move into a Top 10 market, send your resume and demo DVD to CBS 46, today.