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Articles from May 2008
Friday, May 30, 2008
Promotion Writer/Producer/Editor, KPLR-TV - St. Louis, MO
By Sandy Lizik @ 2:58 AM :: 106 Views :: 0 Comments :: :: Marketing Ideanet Jobs

YouTube, SchmooTube…we’re looking for an outrageous writer/producer/editor for on-air and web promotion, featuring entertainment programming, news, image and sales promotion.

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Friday, May 30, 2008
Promotion Producer, WCCB-TV – Charlotte, NC
By Sandy Lizik @ 2:57 AM :: 143 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WCCB-TV seeks a creative, focused, motivated and resourceful individual to conceptualize, write, shoot, and edit station promotion including sweep series, image promos and special projects.

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Friday, May 30, 2008
Creative Services Producer, KJRH - Tulsa, OK
By Sandy Lizik @ 2:56 AM :: 91 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Responsible for writing, shooting, editing and producing promotional spots as needed for news series, news image, special news events, station sales promotions, special community events and station programming

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Friday, May 30, 2008
News Topical Writer/Producer, KKTV - Colorado Springs, CO
By Sandy Lizik @ 2:54 AM :: 104 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Work and play in one of America’s most beautiful and dynamic cities – Colorado Springs, Colorado.  As KKTV’s new, Topical Writer/Producer, you’ll have the pleasure of working for one of the strongest CBS affiliates in the country; with the tools to succeed and the support to grow.

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Friday, May 30, 2008
Creative Services Production Specialist, WNEM - Saginaw, MI
By Sandy Lizik @ 2:53 AM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Write, Produce, Shoot and Non Linear Edit for promotions, commercial production, local programming and station initiatives.

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Friday, May 30, 2008
Web Content Editor, Central Florida News 13 - Orlando
By Sandy Lizik @ 2:52 AM :: 97 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Responsible for integrating on-air content with online content, adding links, contacts, directories. Responsible for maintenance of functional elements of www.CFNews13.com.

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Friday, May 30, 2008
Graphics Artist, WFLD/WPWR - Chicago
By Sandy Lizik @ 2:49 AM :: 87 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Candidate will create and produce broadcast graphics for daily newscasts, promotion, sales and other station related projects. Responsible for design and layout of print ads as assigned.

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Tuesday, May 27, 2008
Brand Manager, KNVA - Austin
By Sandy Lizik @ 1:43 AM :: 106 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position works closely with the Marketing Director in the development and execution of multi-media station events and campaigns.  You are the brand expert for KNVA The CW Austin responsible for all marketing elements on-air, web, print, radio and new media.  Must LOVE television and be the CW Austin's biggest fan.

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Tuesday, May 27, 2008
Creative Services Producer, KJRH - Tulsa, OK
By Sandy Lizik @ 1:40 AM :: 89 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Produce, write and edit content for the station's website kjrh.com.  Produce, including writing, shooting and editing commercials for station clients including 30-second commercials, 30-minute special sales television programs from project conception to completion.

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Monday, May 26, 2008
How Many Topics Should You Put in a Topical News Promo?
By Sandy Lizik @ 2:28 PM :: 200 Views :: 0 Comments :: :: Graeme Newell

One of the biggest problems with TV station web site advertising these days is “banner blindness.”  After being assaulted with banner ads that jiggle, flash and gyrate, readers are learning to simply block them from their consciousness.  To avoid slipping into seizures from overstimulation, all of us are getting better at simply pushing aside the advertising barrage we endure throughout the day.

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Monday, May 26, 2008
Marketing Ideanet 5/26/08
By Sandy Lizik @ 2:24 PM :: 217 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
China Earthquake Shakes Up Marketing Messages
Most Want Coverage of Iraqi People, Poll Finds
NBC, Time Warner Top Contenders for Weather Channel
Cable Costs Soar, Customers Keep Coming
YouTube Offers Buzz Factor in Ads
Internet Infiltrates Mom's Lives
Love Connections Over Net Tend to Disconnect
Mighty Mouse vs Apple, CBS
Filipinos Get Free Cell Service for Watching Ads
Race-Related Newspaper Magazine to Launch
Laugh-In' Founder Dies
'Skull" Scalds Box Office
Message from Michael
A Memorial Day Worth Remembering

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Monday, May 26, 2008
Marketing Ideanet 5/22/08
By Sandy Lizik @ 2:23 PM :: 208 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Promo of the Day
Marketing Movers
Fox Sweeps
Bush Interview 'Deceptively Edited" White House Claims
O'Reilly Rips Into GE Chief
Geraldo Blasts Dobbs on Immigration
Obama Vows to Bust Big Media
Senator Asks YouTube To Remove Terrorist Videos
YouTube Launches Citizen News Channel
Hulu Exceeds TV Network Sites
Al Jazeera Retools for US Market
Mom's Cell Phone Usage Tied to Kid's Problems, Study Finds
Message From Michael
World's Worst Predictions

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Monday, May 26, 2008
Marketing Ideanet 5/19/08
By Sandy Lizik @ 2:22 PM :: 139 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Avoid the "Cold Open" to your Newscast
Fox Offers "Remote-Free" TV
Nets Try to Woo Advertisers
CW on Life Support
CBS to Buy CNET
Some Analysts Skeptical of CBS/CNET Deal
Senate Votes To Block FCC's Media Deregulation Plan
Computer, Telecom Praises Senate for FCC Block
Obama, Bush Butt Heads Over Media-Ownership Vote
McCain Jests About Age on SNL
Cox Scrutinized for Blocking Bandwidth
Google Adds Demographic Features To YouTube Analytics Tool
Twittering on the Rise
Fun "Facts"

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Monday, May 26, 2008
Marketing Ideanet 5/15/08
By Sandy Lizik @ 2:21 PM :: 180 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Promo of the Day
BBC World News Ranked Highest for Trust, Influence
60 Minutes, BBC Ordered to Turn Over Interview Notes
BBC to Launch Magazine for Americans
'Twitters' Beat Media in Reporting China Earthquake
Big Media Slams Proposal To Roll Back Cross-Ownership Rule
Ex-Bush Official Joins CNN
A Fox in the Dem House
'Electric Company' Switched Back On
Harried Moms Skip DVR Ads, Study Finds
Consumers Expect Brands to Save Planet, Study FInds
Murphy's Law on Battle

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Monday, May 26, 2008
Marketing Ideanet 5/12/08
By Sandy Lizik @ 2:20 PM :: 184 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Social Network Marketing for News Reporters
Marketing Movers
TV Viewing Alive & Well, Study Proves
Fox Takes Big Sweeps Lead
To Spoof News, You Must Know News, PEJ Finds
Return of the 'Gong'
NBC to Launch 24/7 News Channel
US Failure to Print Cartoon Disappointing to Danish Editor
'Deafening' Silence from Media on Analyst Story
Faithbook?
Message from Michael
Twitter Vs. Pownce

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Friday, May 23, 2008
Creative Services Director, WAPT - Jackson, MS
By Sandy Lizik @ 2:42 AM :: 155 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Growing ABC affiliate, part of industry leader Hearst-Argyle TV, searching  for  an aggressive, creative, driven Creative Services Director, looking to make a difference in a terrific mid-sized Southern market.

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Friday, May 23, 2008
Senior Writer/ Producer, KOCO - Oklahoma City, OK
By Sandy Lizik @ 2:41 AM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KOCO 5, the Hearst-Argyle ABC affiliate in Oklahoma City is in search of a Senior Writer/Producer to join our creative services team.  We are growing fast and have a great opportunity for a motivated and aggressive writer/producer. Join us and be apart of taking an already successful station to the next level.

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Friday, May 23, 2008
Senior Graphics Designer/Animator, WFTX-TV/FOX 4 - Cape Coral, FL
By Sandy Lizik @ 2:40 AM :: 122 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Sun, Sand, and Great TV!!!
Are your ready for beautiful warm weather and beaches year round?  Are you ready for your next creative challenge?  FOX 4 is searching for a creative senior designer animator to lead their graphics efforts.

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Friday, May 23, 2008
Graphic Artist, KTNV - Las Vegas, NV
By Sandy Lizik @ 2:38 AM :: 83 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Skills:  Ability to produce high quality graphics – both still and animated; strong design sense accompanied by composition and layout skills; ability to meet deadlines and detail orientation; must be efficient and able to work well under pressure

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Tuesday, May 20, 2008
Creative Services, Promotion Writer/Producer/Editor, KREM/KSKN/KREM.com - Spokane, WA
By Sandy Lizik @ 3:07 AM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KREM-TV, KSKN-TV and KREM.com (Spokane), the BELO properties and the CBS & CW affiliates in the beautiful Pacific Northwest, are looking for a Promotion Writer/Producer.

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Tuesday, May 20, 2008
Writer/Producer, WBTW - Myrtle Beach, SC
By Sandy Lizik @ 3:06 AM :: 123 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WBTW News 13 is seeking a talented Writer/Producer to write and produce daily topicals and sweeps series projects at our beautiful new Myrtle Beach, SC location.

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Monday, May 19, 2008
Avoid the "Cold Open" to your Newscast
By Sandy Lizik @ 3:54 AM :: 186 Views :: 0 Comments :: :: Graeme Newell

If you want to see a newsroom running at its best or its worst, just throw a little breaking news into the mix. Through sheer force of will, the entire news team re-tools the show on the fly, and quite regularly pulls off miracles. Typically, one of the components left on the cutting room floor is the top-of-show tease.

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Friday, May 16, 2008
On-Air Promotion Manager, WISH/WNDY/WIIH - Indianapolis, IN
By Sandy Lizik @ 2:26 AM :: 121 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WISH-TV, WNDY and WIIH, the LIN Television stations in Indianapolis have an immediate opening for a Promotion Manager to help lead its award winning team.

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Friday, May 16, 2008
Promotions Producer, WTEN - Albany, NY
By Sandy Lizik @ 2:25 AM :: 114 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WTEN is seeking a highly creative Promotions Producer to develop image campaigns and produce daily news topicals.  The ideal candidate will be a high energy individual with great communication skills and think way outside the box.

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Friday, May 16, 2008
Creative Services Producer, WGHP - High Point, NC
By Sandy Lizik @ 2:24 AM :: 116 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Create, develop and produce the on-air look for WGHP.  Create, develop, produce and edit custom station promos, web banners, special event and contest promos, and commercials.

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Friday, May 16, 2008
Web Design Manager, CBSTV-Digital Media Group - New York
By Sandy Lizik @ 2:22 AM :: 85 Views :: 0 Comments :: :: Marketing Ideanet Jobs

CBS Television Stations is looking for a talented Web Design Manager to join our Digital Media Group.

This person will oversee junior level designers for new editorial and application areas of cbslocal.com properties. 

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Friday, May 16, 2008
Web Designer/Developer (Sales & Marketing), CBSTV-Digital Media Group - New York
By Sandy Lizik @ 2:21 AM :: 95 Views :: 0 Comments :: :: Marketing Ideanet Jobs

CBS Television Stations is looking for a talented Web Designer to join our Digital Media Group.

This person will design online advertisements, marketing collateral, special sections, branding and other marketing-related projects for cbslocal.com.

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Friday, May 16, 2008
Flash/Silverlight Designer, CBSTV-Digital Media Group - New York
By Sandy Lizik @ 2:20 AM :: 86 Views :: 0 Comments :: :: Marketing Ideanet Jobs

CBS Television Stations is looking for a talented Flash/Silverlight Designer to join our Digital Media Group.

This position will consult with producers, developers, product teams and external vendors to develop collaborative plans for interactive graphics, and experiences in Flash and Silverlight mediums.

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Friday, May 16, 2008
Part-time Computer Graphic Operator, WTVG 13/ABC - Toledo, OH
By Sandy Lizik @ 2:18 AM :: 123 Views :: 0 Comments :: :: Marketing Ideanet Jobs

13abc is looking for a creative individual to work various shifts including morning, nights and weekends as a Part Time Computer Graphics Operator.

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Tuesday, May 13, 2008
Digital Media Marketing Manager, KCPQ/KMYQ-TV - Seattle
By Sandy Lizik @ 2:42 AM :: 105 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Tribune Television Northwest in Seattle-home of Q13 FOX (Channel 13) and My Q2 (Channel 22) has an immediate opportunity for a Digital Media Marketing Manager to take us to Broadcasting 2.0 and beyond!  If marketing is your forte and digital media your passion this is the job for you.

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Tuesday, May 13, 2008
Creative Services Director, KPTV - Beaverton, OR
By Sandy Lizik @ 2:41 AM :: 140 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Responsible for the supervision and creation of all station advertising, promotion, image campaigns and events.  Supervise and direct all Promotion Dept. personnel to achieve the aforementioned goals.  Oversee marketing and content of station websites.

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Tuesday, May 13, 2008
Production Editor/Shooter, WOLF/WSWB/WQMY - Wilkes Barre-Scranton, PA
By Sandy Lizik @ 2:40 AM :: 104 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The award winning Creative Services Department of Northeast PA’s FOX, CW, and MyNetworkTV affiliates is looking for a high-quality editor using non-linear equipment.  This position will also be responsible for shooting video for on-air shows and commercials.

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Monday, May 12, 2008
Social Network Marketing for News Reporters
By Sandy Lizik @ 4:15 AM :: 178 Views :: 0 Comments :: :: Graeme Newell

Barack Obama is a social networking idol.  819,000 people follow him on Facebook.  He also has a huge presence on MySpace.  29,400 people follow his every move during the day using the mobile social networking platform Twitter.  Obama has used social networking to bond with young people and get his message out to a generation that is watching less traditional media.

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Friday, May 09, 2008
TV Assistant Creative Director, WRAL - Raleigh, NC
By Sandy Lizik @ 2:46 AM :: 133 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This is NOT an entry level position.  It's a hands-on, producing day in day out, brand warrior who writes non-promospeak copy, edits with innovative visual techniques, weaves masterful storytelling with sound, and is motivated by an internal desire to break up the noise on TV.  In this unique role, you'll be partly managing creative and mostly making it.

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Friday, May 09, 2008
Senior Promotion Writer/Producer, WAWS/WTEV - Jacksonville, FL
By Sandy Lizik @ 2:45 AM :: 118 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This is the perfect job for an experienced writer/producer that wants to stretch their skills a little.  Need someone who is an excellent writer, excellent editor and can help oversee news topical promotion.

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Friday, May 09, 2008
Writer/Producer/Editor, Fox Sports Net South - Atlanta
By Sandy Lizik @ 2:44 AM :: 103 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Sports Net South is currently searching for a Writer/Producer/Editor.  This position is responsible for writing, producing and editing all topical on-air promotions the FSN South.  Position is based in Atlanta, GA.

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Friday, May 09, 2008
Promotions Producer, 7 NBC and CW56 - Boston
By Sandy Lizik @ 2:44 AM :: 109 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Ideal candidate will write, produce and edit video for newscast promotions.  This includes news topicals, teases, coverage spots and POP's.

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Friday, May 09, 2008
WGNTV.com Interactive Producer/Designer, WGN - Chicago
By Sandy Lizik @ 2:43 AM :: 125 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position will be responsible for creating and maintaining content on wgntv.com as well as for designing website elements for a range of sales and marketing objectives.

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Friday, May 09, 2008
Marketing Ideanet 5/8/08
By Sandy Lizik @ 1:26 AM :: 248 Views :: 0 Comments :: :: Marketing Ideanet Newsletter


In This Issue
Promo of the Day
Go Soft When Marketing to Gen Y Moms
June Cleaver Top Mom, Harris Surveys
TV Still King to Fox
Super Bowl Ads to Cost $3 Million
Obama vs Clinton for Ratings
Rather Refiles Suit Against CBS
MSNBC, NY Times Team Up for Political Show
MSNBC was "Basically Pro-War" Matthews Admits
MoveOn Readies Ad Team
Clinton Jumps on Top Ten Bandwagon
Without Murdoch Testimony, NewsCorp Could Lose Millions
Kentucky Derby Most Watched Since 04
Yum Brands CEO Puts Hoof in Mouth After Win
NBC's iCue Aims for Teens
Webby Winners Announced
Mobile Marketing Targeted by Advocacy Groups
Message From Michael

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Friday, May 09, 2008
Marketing Ideanet 5/5/08
By Sandy Lizik @ 1:25 AM :: 166 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Merging Social Networking with Blogs to Market News Web Sites
Clinton 'Factor' Drives Up O'Reilly Ratings
Dems, Fox Marriage of Convenience
Top Ten Way to Get Free Media Coverage
TMZ, 700 Club are News Programs, FCC Rules
Bad Call by CBS to Air Violent Sport, Redstone Says
Viacom Plans to Invest $100 Mill in New Premium Channel
ABC.com Mulls Adding Ads
Microsoft Abandons Yahoo Bid
Google TV Ads Hits Market to Mixed Reaction
YouTube Not a Cash Cow, Earnings Show
WWW Creator Hope to See Web Manage Planet
The Birth of a World Wide Web
Googley vs TVish

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Thursday, May 08, 2008