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Articles from
May 2008
| Tuesday, May 27, 2008 |
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Brand Manager, KNVA - Austin
By Sandy Lizik @ 1:43 AM :: 106 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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This position works closely with the Marketing Director in the development and execution of multi-media station events and campaigns. You are the brand expert for KNVA The CW Austin responsible for all marketing elements on-air, web, print, radio and new media. Must LOVE television and be the CW Austin's biggest fan.
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| Monday, May 26, 2008 |
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How Many Topics Should You Put in a Topical News Promo?
By Sandy Lizik @ 2:28 PM :: 200 Views ::
0 Comments :: :: Graeme Newell
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One of the biggest problems with TV station web site advertising these days is “banner blindness.” After being assaulted with banner ads that jiggle, flash and gyrate, readers are learning to simply block them from their consciousness. To avoid slipping into seizures from overstimulation, all of us are getting better at simply pushing aside the advertising barrage we endure throughout the day.
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| Monday, May 26, 2008 |
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Marketing Ideanet 5/26/08
By Sandy Lizik @ 2:24 PM :: 217 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
China Earthquake Shakes Up Marketing Messages
Most Want Coverage of Iraqi People, Poll Finds
NBC, Time Warner Top Contenders for Weather Channel
Cable Costs Soar, Customers Keep Coming
YouTube Offers Buzz Factor in Ads
Internet Infiltrates Mom's Lives
Love Connections Over Net Tend to Disconnect
Mighty Mouse vs Apple, CBS
Filipinos Get Free Cell Service for Watching Ads
Race-Related Newspaper Magazine to Launch
Laugh-In' Founder Dies
'Skull" Scalds Box Office
Message from Michael
A Memorial Day Worth Remembering
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| Monday, May 26, 2008 |
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Marketing Ideanet 5/22/08
By Sandy Lizik @ 2:23 PM :: 208 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
Marketing Movers
Fox Sweeps
Bush Interview 'Deceptively Edited" White House Claims
O'Reilly Rips Into GE Chief
Geraldo Blasts Dobbs on Immigration
Obama Vows to Bust Big Media
Senator Asks YouTube To Remove Terrorist Videos
YouTube Launches Citizen News Channel
Hulu Exceeds TV Network Sites
Al Jazeera Retools for US Market
Mom's Cell Phone Usage Tied to Kid's Problems, Study Finds
Message From Michael
World's Worst Predictions
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| Monday, May 26, 2008 |
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Marketing Ideanet 5/19/08
By Sandy Lizik @ 2:22 PM :: 139 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Avoid the "Cold Open" to your Newscast
Fox Offers "Remote-Free" TV
Nets Try to Woo Advertisers
CW on Life Support
CBS to Buy CNET
Some Analysts Skeptical of CBS/CNET Deal
Senate Votes To Block FCC's Media Deregulation Plan
Computer, Telecom Praises Senate for FCC Block
Obama, Bush Butt Heads Over Media-Ownership Vote
McCain Jests About Age on SNL
Cox Scrutinized for Blocking Bandwidth
Google Adds Demographic Features To YouTube Analytics Tool
Twittering on the Rise
Fun "Facts"
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| Monday, May 26, 2008 |
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Marketing Ideanet 5/15/08
By Sandy Lizik @ 2:21 PM :: 180 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
BBC World News Ranked Highest for Trust, Influence
60 Minutes, BBC Ordered to Turn Over Interview Notes
BBC to Launch Magazine for Americans
'Twitters' Beat Media in Reporting China Earthquake
Big Media Slams Proposal To Roll Back Cross-Ownership Rule
Ex-Bush Official Joins CNN
A Fox in the Dem House
'Electric Company' Switched Back On
Harried Moms Skip DVR Ads, Study Finds
Consumers Expect Brands to Save Planet, Study FInds
Murphy's Law on Battle
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| Monday, May 26, 2008 |
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Marketing Ideanet 5/12/08
By Sandy Lizik @ 2:20 PM :: 184 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Social Network Marketing for News Reporters
Marketing Movers
TV Viewing Alive & Well, Study Proves
Fox Takes Big Sweeps Lead
To Spoof News, You Must Know News, PEJ Finds
Return of the 'Gong'
NBC to Launch 24/7 News Channel
US Failure to Print Cartoon Disappointing to Danish Editor
'Deafening' Silence from Media on Analyst Story
Faithbook?
Message from Michael
Twitter Vs. Pownce
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| Monday, May 19, 2008 |
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Avoid the "Cold Open" to your Newscast
By Sandy Lizik @ 3:54 AM :: 186 Views ::
0 Comments :: :: Graeme Newell
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If you want to see a newsroom running at its best or its worst, just throw a little breaking news into the mix. Through sheer force of will, the entire news team re-tools the show on the fly, and quite regularly pulls off miracles. Typically, one of the components left on the cutting room floor is the top-of-show tease.
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| Monday, May 12, 2008 |
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Social Network Marketing for News Reporters
By Sandy Lizik @ 4:15 AM :: 178 Views ::
0 Comments :: :: Graeme Newell
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Barack Obama is a social networking idol. 819,000 people follow him on Facebook. He also has a huge presence on MySpace. 29,400 people follow his every move during the day using the mobile social networking platform Twitter. Obama has used social networking to bond with young people and get his message out to a generation that is watching less traditional media.
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| Friday, May 09, 2008 |
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TV Assistant Creative Director, WRAL - Raleigh, NC
By Sandy Lizik @ 2:46 AM :: 133 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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This is NOT an entry level position. It's a hands-on, producing day in day out, brand warrior who writes non-promospeak copy, edits with innovative visual techniques, weaves masterful storytelling with sound, and is motivated by an internal desire to break up the noise on TV. In this unique role, you'll be partly managing creative and mostly making it.
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| Friday, May 09, 2008 |
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Marketing Ideanet 5/8/08
By Sandy Lizik @ 1:26 AM :: 248 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
Go Soft When Marketing to Gen Y Moms
June Cleaver Top Mom, Harris Surveys
TV Still King to Fox
Super Bowl Ads to Cost $3 Million
Obama vs Clinton for Ratings
Rather Refiles Suit Against CBS
MSNBC, NY Times Team Up for Political Show
MSNBC was "Basically Pro-War" Matthews Admits
MoveOn Readies Ad Team
Clinton Jumps on Top Ten Bandwagon
Without Murdoch Testimony, NewsCorp Could Lose Millions
Kentucky Derby Most Watched Since 04
Yum Brands CEO Puts Hoof in Mouth After Win
NBC's iCue Aims for Teens
Webby Winners Announced
Mobile Marketing Targeted by Advocacy Groups
Message From Michael
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| Friday, May 09, 2008 |
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Marketing Ideanet 5/5/08
By Sandy Lizik @ 1:25 AM :: 166 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Merging Social Networking with Blogs to Market News Web Sites
Clinton 'Factor' Drives Up O'Reilly Ratings
Dems, Fox Marriage of Convenience
Top Ten Way to Get Free Media Coverage
TMZ, 700 Club are News Programs, FCC Rules
Bad Call by CBS to Air Violent Sport, Redstone Says
Viacom Plans to Invest $100 Mill in New Premium Channel
ABC.com Mulls Adding Ads
Microsoft Abandons Yahoo Bid
Google TV Ads Hits Market to Mixed Reaction
YouTube Not a Cash Cow, Earnings Show
WWW Creator Hope to See Web Manage Planet
The Birth of a World Wide Web
Googley vs TVish
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