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Articles from
May 2007
| Friday, May 11, 2007 |
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Tips for Great Stand-Up Teases
By SuperUser Account @ 3:41 PM :: 364 Views ::
0 Comments ::  :: Teasing Tips
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Tips for Great Stand-Up Teases
Graeme Newell
gnewell@602communications.com
http://www.602communications.com
Stand up teases are meant to show your reporter is in the heart of the action. They prove they're out in the commu
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| Friday, May 11, 2007 |
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Increasing Hits to your News Web Site
By SuperUser Account @ 3:41 PM :: 308 Views ::
0 Comments ::  :: Web Ideas
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Ever wonder why the buyers in the yearly upfronts keep paying ever higher rates for steadily diminishing network audiences? Phenomenal reach. That's local and network television's most powerful weapon. If you want to get your message out fast
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| Friday, May 11, 2007 |
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Breakthrough Morning News Branding
By SuperUser Account @ 3:41 PM :: 321 Views ::
0 Comments :: :: Teasing Tips
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Breakthrough Morning News Branding
by Graeme Newell
gnewell@602communications.com
The morning news numbers are up at KPIX in San Francisco - way up. Their new branding campaign has been a huge hit and brought new audience to the s
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| Friday, May 11, 2007 |
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Chaos Scenario 2.0
By SuperUser Account @ 3:41 PM :: 293 Views ::
0 Comments :: :: Must Read Articles
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Back in 2005, Bob Garfield of Ad Age shook the advertising industry with some innovative predictions about how the advertising industry will change over the next ten years. He called it "chaos scenario," and it sent shocks throughout the ind
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| Friday, May 11, 2007 |
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eMarketer
By SuperUser Account @ 3:41 PM :: 241 Views ::
0 Comments :: :: Publications
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eMarketer is a marketing research firm that provides original research and data for online marketing and e-commerce. Their website provides regular news and trends about online advertising and marketing.
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| Friday, May 11, 2007 |
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StreamingMedia
By SuperUser Account @ 3:41 PM :: 237 Views ::
0 Comments :: :: Publications
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StreamingMedia is the leading voice on everything to do with online and mobile video. Their online publication and conferences discuss technical, production, content, marketing, and revenue issues affecti
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| Friday, May 11, 2007 |
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Buying Pay-Per-Click Advertising
By SuperUser Account @ 3:41 PM :: 249 Views ::
0 Comments ::  :: Web Ideas
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Pay-per-click keyword advertising is one of the hottest advertising opportunities going these days. These text ads show up on the right side of Google's search page and directly cross-reference words in the main search text box. Pay-per-click adve
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| Friday, May 11, 2007 |
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The Long Tail
By SuperUser Account @ 3:41 PM :: 221 Views ::
0 Comments :: :: Publications
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Remember throwing around that phrase, The New Economy in the late 90s? Turns out it really does exist. Christopher Anderson's book Read
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| Friday, May 11, 2007 |
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MediaPost
By SuperUser Account @ 3:41 PM :: 251 Views ::
0 Comments :: :: Publications
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MediaPost is an online and print publication focused on everything to do with advertising, both on the agency side and the media side. They provide a lot of great insight, numbers, and research not ea
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| Friday, May 11, 2007 |
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Online video in the real estate industry
By SuperUser Account @ 3:41 PM :: 212 Views ::
0 Comments :: :: Web Ideas
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If broadcasters are ever going to make big bucks from online video, it won't be from selling it based on CPMs. Web video shouldn't be sold like television. To make big money from online video you have to think more like a radio salesperson, who ar
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