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Articles
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Articles from
April 2008
| Monday, April 28, 2008 |
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News Marketing Lessons from the Retail Side
By Sandy Lizik @ 4:36 AM :: 174 Views ::
0 Comments :: :: Graeme Newell
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There are times when I really pity the women of the world. Because they will never get to live one of the most exhilarating experiences of raw power to be found on the planet. It is that most quintessential of male experiences - one that every man looks back on as a rite of passage. It is a carefully managed and choreographed ritual that rivals the theatrics of a Broadway play. All the players have carefully scripted roles and the feelings of emotion run high. It is the experience of buying a man's business suit.
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| Friday, April 25, 2008 |
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Writer/Producer/Editor, KWTV News9 - Oklahoma City
By Sandy Lizik @ 2:41 AM :: 138 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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KWTV, News9, the CBS affiliate in Oklahoma City is looking for a classically-trained TV news promotion writer who can edit on Avid. Candidate is easily adept at writing intelligent and engaging news topicals as is creating news image campaigns and spots that make viewers feel good about our news coverage, our people and our station
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| Tuesday, April 22, 2008 |
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Graphic Designer, KCPQ/KMYQ - Seattle
By Sandy Lizik @ 2:41 AM :: 111 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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Tribune Television Northwest is seeking a Broadcast Graphic Designer to join our award-winning Creative Services department in Seattle. We're looking for a talented and versatile designer ready to work on a variety of news and promotion projects for Q13 FOX, My Q2 and Portland's CW.
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| Monday, April 21, 2008 |
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Marketing Ideanet 4/17/08
By Sandy Lizik @ 4:21 AM :: 259 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
Marketing Movers
Letters
BBC Gets Facelift
CNN Apologizes to China Over Cafferty Remarks
Clinton Slated for 'Colbert Report'
Kimmel to Air Live Ads
Green Ads Draw Eyeballs, Doubts
CBS Launches Citizen Journalism Site
Fox Fuses Multimedia Buys
AP Launches Mobile News Network
Mobile Delivers Males to Marketers, Study Says
Broadband Access Skyrocketed 300 Percent, Study Shows
Young Tech Giants Prefer Obama
Don't Be Evil...Or Not?
Message From Michael
Top Ten Questions President Bush Asked The Pope
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| Monday, April 21, 2008 |
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Marketing Ideanet 4/14/08
By Sandy Lizik @ 4:20 AM :: 158 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
CBS Layoffs Take Toll on News Quality
Couric Out at CBS
Court Dismisses Most of Rather's CBS Suit
'Late Late Show" Beats "Late Night" for First Time
USA Tops in Cable Ratings
Former CNN Anchor Turns to Inspirational Stories
Chris Matthews Awared DisHonor for Biased Quote
CNN's One-Stop Pope Shop
Current Adds More User-Generated Ads
TV Spots Still Effective, Study Says
Consumers Uncomfortable with Customized Content: Study Finds
YouTube Introduces Viewer Tracking Feature
Indonesia Relaxes YouTube Ban
News Corp. Accused of Hacking Dish Data
Feds Find Stolen Military Goods for Sale Online
Live Science's Top 10 Crazy Cults
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| Monday, April 21, 2008 |
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Marketing Ideanet 4/10/08
By Sandy Lizik @ 4:19 AM :: 238 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
Marketing Movers
CBS Mulls Outsourcing News to CNN
Another Strike Could be Devastating, Zucker Says
NCAA Urged to Curb Beer Ads
Muppets to Aid Families of Soldiers
Venezuela Picks Pamela Over Homer
Google Earth Adds NY Times Layer
Message From Michael
Sniglets - C
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| Monday, April 21, 2008 |
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Marketing Ideanet 4/7/08
By Sandy Lizik @ 4:16 AM :: 223 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Finding Your Audience's Emotional Drivers
Marketing Movers
Local News Fares Well
NBC Sets Themed Primetime Hours
PTC Praises NBC for Family Hour
CBS News Cuts Staff
Video Ads as Effective as TV Ads, Study Shows
Current News Showcases Viewer Submissions
Fox Sued Over Indecency Fine
Message From Michael
TVSPY.com Wants Your Video
Bike Night to Benefit Aids Research
Sniglets A - B
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| Monday, April 21, 2008 |
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Easy Ways to Make On-Air Talent Famous
By Sandy Lizik @ 4:14 AM :: 202 Views ::
0 Comments :: :: Graeme Newell
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On-air talent is the face of your newscast and one of its most important components. In years past, we saw a lot of promos that specifically featured on-air talent. The promos would profile everything from personal hobbies to professional ethics. These days content is king. When faced with the choice between promoting specific content in the show or the anchors, most stations choose the former.
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| Tuesday, April 15, 2008 |
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Art Director, KGO - San Francisco
By Sandy Lizik @ 2:01 AM :: 130 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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Develop creative concepts and designs for the growth and sustainability of ABC7, KGO-TV in San Francisco. The ideal candidate will have outstanding style and design sense, be a strategic thinker, story-teller and communicator. This position is responsible for the look and feel of on-air products, promos, web and marketing materials and must add value to all creative development.
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| Tuesday, April 08, 2008 |
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Promotion Producer, KVUE - Austin
By Sandy Lizik @ 2:05 AM :: 155 Views ::
0 Comments :: :: Marketing Ideanet Jobs
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The ABC affiliate in Austin, TX, KVUE-TV, part of Dallas-based Belo Corporation, is searching for a talented, Promotion Producer. You will serve as the driving force behind the creation and implementation of the station's promotional message. You'll have terrific people and top-notch equipment to make your work great, but most important of all you'll have the most-watched, most honored newscast in the market to promote. So, your work will make a difference.
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| Monday, April 07, 2008 |
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Finding Your Audience's Emotional Drivers
By Sandy Lizik @ 4:10 AM :: 232 Views ::
0 Comments :: :: Graeme Newell
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In last week's column I talked about how national cable brands have transitioned their TV marketing to a more customer focused priority, and the things broadcasting managers can learn from these brand trailblazers. Today I want to write about how products transition their marketing from feature brands to customer connection brands. I also want to share ways to get started on your own transition to core emotional driver marketing, even if you have no research budget.
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| Friday, April 04, 2008 |
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Marketing Ideanet 4/3/08
By Sandy Lizik @ 2:41 AM :: 214 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
Promo of the Day
It's All About the Brain Waves, Baby
Politics Boost CNN
New Prez = New Focus for Fox News
Murdoch's Daughter Hosts Obama Fund Raiser
The Great Firewall of China
Marketers Target Chinese in Olympic Ad Blitz
Campaign Enlists Celebrities to Urge Action on Climate Change
Wal-Mart Launches Green Campaign
Wal-Mart Named "Worst Person in the World"
Wal-Mart Drops Lawsuit
It's a Small Mall World?
New Rules
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| Friday, April 04, 2008 |
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Marketing Ideanet 4/1/08
By Sandy Lizik @ 2:37 AM :: 148 Views ::
0 Comments :: :: Marketing Ideanet Newsletter
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In This Issue
What the Cable Networks Can Teach Us About TV Branding
Boomers Still Old School About New Media, Study Shows
Hallmark Embraces Mature Demos
TV Land Shoots for Younger Viewers, Texas Style
NBC, Nexstar Boost Web Presence
YouTube Offers Advertising Insight
YouTube Axes Offensive Turkish Videos
Senate Seeks to Reverse FCC Ruling
Glitch in the Nielsen System
Center for Public Integrity wins IRE Award
Message From Michael
Top Ten Signs The Government Is Spying On You
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