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Articles from April 2008
Tuesday, April 29, 2008
Producer/Editor, WUCW/The CW Twin Cities - St. Paul MN
By Sandy Lizik @ 9:06 AM :: 117 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The CW Twin Cities is looking for an energetic & creative Producer/Editor to join its creative team in promoting the fastest growing station in the exciting Minneapolis / St. Paul market.  T

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Tuesday, April 29, 2008
Senior Promotion Writer/Producer, WAGA/FOX 5 - Atlanta
By Sandy Lizik @ 9:06 AM :: 144 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Do you ooze creative ideas? Does your writing slice through the clutter of TV advertising?  FOX 5 ATLANTA is searching the country for the best Senior Promotion Writer/Producer.

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Tuesday, April 29, 2008
Promotion Producer, WICS - Springfield, IL
By Sandy Lizik @ 9:05 AM :: 106 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Description:   Under the direction of the Promotion Manager, create station positioning and topical promotion in the pursuit of ratings goals.

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Tuesday, April 29, 2008
Designer, Fine Living TV Network - Knoxville, TN
By Sandy Lizik @ 9:04 AM :: 115 Views :: 0 Comments :: :: Marketing Ideanet Jobs

FINE LIVING TV NETWORK is the first television network dedicated to inspiring and empowering people to find the most rewarding ways to spend their time and money, allowing them to uncover the greatest value from their experiences.

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Tuesday, April 29, 2008
Graphic Designer, WCVB-TV/DT Channel 5 - Boston
By Sandy Lizik @ 9:03 AM :: 124 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WCVB-TV/DT Channel 5 (ABC, Hearst-Argyle Television), Boston’s most-watched station for local news, local programming and #1 television website and Boston’s first and only station to broadcast news and local programming in High-Definition, has a rare opportunity for a full-time Graphic Designer.

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Monday, April 28, 2008
News Marketing Lessons from the Retail Side
By Sandy Lizik @ 4:36 AM :: 174 Views :: 0 Comments :: :: Graeme Newell

There are times when I really pity the women of the world.  Because they will never get to live one of the most exhilarating experiences of raw power to be found on the planet.  It is that most quintessential of male experiences - one that every man looks back on as a rite of passage.  It is a carefully managed and choreographed ritual that rivals the theatrics of a Broadway play.  All the players have carefully scripted roles and the feelings of emotion run high.  It is the experience of buying a man's business suit.

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Friday, April 25, 2008
Writer/Producer/Editor, Fox Sports Net – South/ Sport South
By Sandy Lizik @ 2:42 AM :: 119 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Sports Net South/ SportSouth is currently searching for Writer/Producer/Editors.  This position is responsible for writing, producing and editing all topical on-air promotions the FSN South

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Friday, April 25, 2008
Writer/Producer/Editor, KWTV News9 - Oklahoma City
By Sandy Lizik @ 2:41 AM :: 138 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KWTV, News9, the CBS affiliate in Oklahoma City is looking for a classically-trained TV news promotion writer who can edit on Avid.  Candidate is easily adept at writing intelligent and engaging news topicals as is creating news image campaigns and spots that make viewers feel good about our news coverage, our people and our station

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Friday, April 25, 2008
Promotion Writer/Producer, WDBD FOX 40 News - Jackson, MS
By Sandy Lizik @ 2:40 AM :: 393 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Breaking News!  FOX 40 News in Jackson, Mississippi is launching news and needs a driven Promotion Writer/Producer to help lead that launch!

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Friday, April 25, 2008
Photographer/Editor, KCPQ/KMYQ- - Seattle, WA
By Sandy Lizik @ 2:39 AM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Tribune Television Northwest is seeking a Photographer/Editor to join our award winning Creative Services Department in Seattle.  We are looking for someone who can shoot high-quality video for on-air announcements and program content.

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Friday, April 25, 2008
Broadcast Designer, WOFL/WRBW - Orlando
By Sandy Lizik @ 2:38 AM :: 111 Views :: 0 Comments :: :: Marketing Ideanet Jobs

RESPONSIBILITIES:  Conceptualize and produce news, sports, promotional and commercial electronic graphics using a variety of platforms and software, including MacIntosh, Photoshop, Illustrator and After Effects.

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Friday, April 25, 2008
Graphic Designer, WGNO/WNOL - New Orleans
By Sandy Lizik @ 2:37 AM :: 119 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WGNO/WNOL is looking for a creative, energetic, original thinker with strong design skills to join our staff.  The successful candidate must be proficient with Apple and PC formats using Photoshop, After Effects, and Illustrator.

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Friday, April 25, 2008
Graphic Designer/Animator, KGAN CBS 2/KFXA Fox 28 - Cedar Rapids, IA
By Sandy Lizik @ 2:36 AM :: 168 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KGAN CBS 2 and KFXA Fox 28 in Cedar Rapids, Iowa is seeking a Graphic Designer to design and produce motion and print graphics for our television stations.  The Graphic Designer will be responsible for maintaining the consistent graphic appearance of station promotions, newscasts and sales projects as directed.

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Friday, April 25, 2008
Design Assistant, Starz Entertainment Group - Englewood, CO
By Sandy Lizik @ 2:35 AM :: 110 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The incumbent in this position will be responsible for assisting the On-Air Designers in working with the On-Air Promotions, Production, and Creative Services departments to ensure all written graphic elements of on-air design projects maintain stylistic continuity.

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Tuesday, April 22, 2008
Graphic Designer, KCPQ/KMYQ - Seattle
By Sandy Lizik @ 2:41 AM :: 111 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Tribune Television Northwest is seeking a Broadcast Graphic Designer to join our award-winning Creative Services department in Seattle.  We're looking for a talented and versatile designer ready to work on a variety of news and promotion projects for Q13 FOX, My Q2 and Portland's CW.

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Monday, April 21, 2008
Marketing Ideanet 4/17/08
By Sandy Lizik @ 4:21 AM :: 259 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Promo of the Day
Marketing Movers
Letters
BBC Gets Facelift
CNN Apologizes to China Over Cafferty Remarks
Clinton Slated for 'Colbert Report'
Kimmel to Air Live Ads
Green Ads Draw Eyeballs, Doubts
CBS Launches Citizen Journalism Site
Fox Fuses Multimedia Buys
AP Launches Mobile News Network
Mobile Delivers Males to Marketers, Study Says
Broadband Access Skyrocketed 300 Percent, Study Shows
Young Tech Giants Prefer Obama
Don't Be Evil...Or Not?
Message From Michael
Top Ten Questions President Bush Asked The Pope

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Monday, April 21, 2008
Marketing Ideanet 4/14/08
By Sandy Lizik @ 4:20 AM :: 158 Views :: 0 Comments :: :: Marketing Ideanet Newsletter


In This Issue
CBS Layoffs Take Toll on News Quality
Couric Out at CBS
Court Dismisses Most of Rather's CBS Suit
'Late Late Show" Beats "Late Night" for First Time
USA Tops in Cable Ratings
Former CNN Anchor Turns to Inspirational Stories
Chris Matthews Awared DisHonor for Biased Quote
CNN's One-Stop Pope Shop
Current Adds More User-Generated Ads
TV Spots Still Effective, Study Says
Consumers Uncomfortable with Customized Content: Study Finds
YouTube Introduces Viewer Tracking Feature
Indonesia Relaxes YouTube Ban
News Corp. Accused of Hacking Dish Data
Feds Find Stolen Military Goods for Sale Online
Live Science's Top 10 Crazy Cults

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Monday, April 21, 2008
Marketing Ideanet 4/10/08
By Sandy Lizik @ 4:19 AM :: 238 Views :: 0 Comments :: :: Marketing Ideanet Newsletter


In This Issue
Promo of the Day
Marketing Movers
CBS Mulls Outsourcing News to CNN
Another Strike Could be Devastating, Zucker Says
NCAA Urged to Curb Beer Ads
Muppets to Aid Families of Soldiers
Venezuela Picks Pamela Over Homer
Google Earth Adds NY Times Layer
Message From Michael
Sniglets - C

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Monday, April 21, 2008
Marketing Ideanet 4/7/08
By Sandy Lizik @ 4:16 AM :: 223 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Finding Your Audience's Emotional Drivers
Marketing Movers
Local News Fares Well
NBC Sets Themed Primetime Hours
PTC Praises NBC for Family Hour
CBS News Cuts Staff
Video Ads as Effective as TV Ads, Study Shows
Current News Showcases Viewer Submissions
Fox Sued Over Indecency Fine
Message From Michael
TVSPY.com Wants Your Video
Bike Night to Benefit Aids Research
Sniglets A - B

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Monday, April 21, 2008
Easy Ways to Make On-Air Talent Famous
By Sandy Lizik @ 4:14 AM :: 202 Views :: 0 Comments :: :: Graeme Newell

On-air talent is the face of your newscast and one of its most important components.  In years past, we saw a lot of promos that specifically featured on-air talent.  The promos would profile everything from personal hobbies to professional ethics.  These days content is king.  When faced with the choice between promoting specific content in the show or the anchors, most stations choose the former.

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Friday, April 18, 2008
Promotions Producer, FOX6 WBRC - Birmingham, AL
By Sandy Lizik @ 2:21 AM :: 130 Views :: 0 Comments :: :: Marketing Ideanet Jobs

One of the top FOX stations in the country is looking for the ultimate Promotions Producer in beautiful Birmingham, Alabama.  This is not your average run of the mill kind of job.  This is where you get to push your creativity to the limit.

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Friday, April 18, 2008
Commercial Production Producer, WICS - Springfield, IL
By Sandy Lizik @ 2:20 AM :: 128 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WICS-TV has an immediate opening for a Commercial Producer.  Produce, shoot and edit a weekly half-hour television program.  In addition, videotape, write and edit commercial spots.

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Friday, April 18, 2008
Station Webmaster, ABC 24 WPTY / CW 30 WLMT - Memphis
By Sandy Lizik @ 2:18 AM :: 130 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position at combo ABC 24/CW 30 will take a primary technical role in various projects including the construction of new web content while maintaining and enhancing existing content.  Works closely with News, Promotions, and Sales.

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Tuesday, April 15, 2008
Creative Services Director, WDSU - New Orleans
By Sandy Lizik @ 2:09 AM :: 137 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WDSU-TV, the Hearst-Argyle Television, NBC affiliate in New Orleans, LA is in search of a Creative Services Director.  The successful candidate will manage the overall brand and positioning of WDSU-TV and its related digital platforms including wdsu.com, WDSU Mobile and WDSU WeatherPlus. 

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Tuesday, April 15, 2008
Creative Services Director, WFFF Fox44 - Burlington, VT
By Sandy Lizik @ 2:08 AM :: 175 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The successful candidate will manage all aspects of the station's commercial and promotional production, as well as direct all on and off air marketing.  This person will also be instrumental in strategically planning how to extend the station's current brand to news.

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Tuesday, April 15, 2008
Producer II, CNN On-Air Promotion - Atlanta, GA
By Sandy Lizik @ 2:07 AM :: 146 Views :: 0 Comments :: :: Marketing Ideanet Jobs

CNN is looking for a talented Promotion Producer to join our staff in Atlanta.  This senior level position will write and produce topical and image promos for CNN programming.

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Tuesday, April 15, 2008
Promotion / Web Producer, KOKH-Fox 25 / KOCB-CW34 - Oklahoma City, OK
By Sandy Lizik @ 2:06 AM :: 141 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Oklahoma City’s Fox and The CW have an exciting opportunity for a high-energy Promotion Producer and Web Producer.

Responsibilities include promotion of syndicated product, image script writing, production and editing; sales/marketing. 

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Tuesday, April 15, 2008
Marketing Producer, WTNZ Fox43 - Knoxville, TN
By Sandy Lizik @ 2:05 AM :: 140 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WTNZ Fox43 has an immediate opening for a Marketing Producer.  Duties include writing, shooting and editing on linear and non-linear systems; filling logs; contest administration; special events.

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Tuesday, April 15, 2008
News Promotion Producer, WFFF/Fox44 - Burlington, VT
By Sandy Lizik @ 2:03 AM :: 136 Views :: 0 Comments :: :: Marketing Ideanet Jobs

FOX44, Burlington, VT is looking for a News Promotion Producer.  This position is responsible for writing, producing, editing daily news promos.

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Tuesday, April 15, 2008
Internet Producer – Part-Time, WLBT - Jackson, MS
By Sandy Lizik @ 2:02 AM :: 148 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Successful candidate must be able to take stories from those produced by the news staff and place them on the station website in accordance to Raycom, Worldnow, and WLBT standards.  This includes both text, pictures, and streaming video stories.

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Tuesday, April 15, 2008
Art Director, KGO - San Francisco
By Sandy Lizik @ 2:01 AM :: 130 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Develop creative concepts and designs for the growth and sustainability of ABC7, KGO-TV in San Francisco.  The ideal candidate will have outstanding style and design sense, be a strategic thinker, story-teller and communicator.  This position is responsible for the look and feel of on-air products, promos, web and marketing materials and must add value to all creative development.

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Friday, April 11, 2008
Promotion Manager, KSHB - Kansas City, MO
By Sandy Lizik @ 3:31 AM :: 158 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Kansas City’s NBC affiliate is looking for a seasoned Promotion Manager.  Take your place leading our award-winning staff, in a great facility near the famous Country Club Plaza shopping district—complete with Final Cut Pro, VizRT graphics systems, and digital audio post.

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Friday, April 11, 2008
Senior Broadcast Designer, WSOC - Charlotte
By Sandy Lizik @ 3:30 AM :: 119 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WSOC-TV Channel 9 has an immediate opening for the Senior Broadcast Designer.  This full time position works closely with the Design Director to create and execute a variety of projects including animation, concept development, branded packages, logo design, print design, and web design.

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Tuesday, April 08, 2008
Advertising & Promotions Manager, KMGH - Denver
By Sandy Lizik @ 2:06 AM :: 166 Views :: 0 Comments :: :: Marketing Ideanet Jobs

You’re innovative, high-energy, and love to collaborate with talented, creative people.  Additionally, you love the outdoors, skiing, hiking, biking, or mountain climbing -  then Colorado is waiting for you!

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Tuesday, April 08, 2008
Promotion Producer, KVUE - Austin
By Sandy Lizik @ 2:05 AM :: 155 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The ABC affiliate in Austin, TX, KVUE-TV, part of Dallas-based Belo Corporation, is searching for a talented, Promotion Producer.  You will serve as the driving force behind the creation and implementation of the station's promotional message.  You'll have terrific people and top-notch equipment to make your work great, but most important of all you'll have the most-watched, most honored newscast in the market to promote.  So, your work will make a difference.

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Tuesday, April 08, 2008
Web Producer, WIS - Columbia, SC
By Sandy Lizik @ 2:04 AM :: 125 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WIS Television is seeking an internet content producer for WIStv.com.  Duties include, but are not limited to, writing, updating existing content, and creating new content for our websites and other digital media.

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Tuesday, April 08, 2008
Part-Time Videographer, WNDY - Indianapolis, IN
By Sandy Lizik @ 2:02 AM :: 137 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WNDY-TV has an opportunity for a Part-Time Videographer.  Weekend availability mandatory. 

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Monday, April 07, 2008
Finding Your Audience's Emotional Drivers
By Sandy Lizik @ 4:10 AM :: 232 Views :: 0 Comments :: :: Graeme Newell

In last week's column I talked about how national cable brands have transitioned their TV marketing to a more customer focused priority, and the things broadcasting managers can learn from these brand trailblazers. Today I want to write about how products transition their marketing from feature brands to customer connection brands. I also want to share ways to get started on your own transition to core emotional driver marketing, even if you have no research budget.

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Friday, April 04, 2008
Marketing Ideanet 4/3/08
By Sandy Lizik @ 2:41 AM :: 214 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
Promo of the Day
It's All About the Brain Waves, Baby
Politics Boost CNN
New Prez = New Focus for Fox News
Murdoch's Daughter Hosts Obama Fund Raiser
The Great Firewall of China
Marketers Target Chinese in Olympic Ad Blitz
Campaign Enlists Celebrities to Urge Action on Climate Change
Wal-Mart Launches Green Campaign
Wal-Mart Named "Worst Person in the World"
Wal-Mart Drops Lawsuit
It's a Small Mall World?
New Rules

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Friday, April 04, 2008
Marketing Ideanet 4/1/08
By Sandy Lizik @ 2:37 AM :: 148 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

In This Issue
What the Cable Networks Can Teach Us About TV Branding
Boomers Still Old School About New Media, Study Shows
Hallmark Embraces Mature Demos
TV Land Shoots for Younger Viewers, Texas Style
NBC, Nexstar Boost Web Presence
YouTube Offers Advertising Insight
YouTube Axes Offensive Turkish Videos
Senate Seeks to Reverse FCC Ruling
Glitch in the Nielsen System
Center for Public Integrity wins IRE Award
Message From Michael
Top Ten Signs The Government Is Spying On You

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