How will local TV branding change in the coming years?  If you want to get a good look at where we're headed, the national cable business can teach us a few things.  National cable channels like Discovery, TBS, Lifetime and CNN have been through major marketing changes that broadcasting has yet to face.  In the late 90s cable TV went through a series of hard-fought battles that left scores of channels dead by the road.  Cable marketers struggled to deal with two major marketing roadblocks that would reshape the business: withering competition and the challenges of brand expansion.

KXAS-TV The NBC Owned and Operated Station in the 5th largest market has an immediate opening for a Promotion Manager to help lead its award winning team.

Do you ooze creative ideas?
Does your writing slice through the clutter of TV advertising?
FOX 5 ATLANTA is searching the country for the best Senior Promotion Writer/Producer.

KTVL NEWS10, the CBS affiliate for beautiful Southern Oregon, is seeking a hands-on promotion producer/director/editor.  You will produce daily news topicals, news image and sweep spots targeted to station brand and viewer benefits.  Candidate must have an interest in current events.

Work and play in one of America’s most beautiful and dynamic cities – Colorado Springs, Colorado.  As KKTV’s new, Topical Writer/Producer, you’ll have the pleasure of working for one of the strongest CBS affiliates in the country; with the tools to succeed and the support to grow.

The ideal web producer will be a high-level conceptual administrator with ample television experience who understands Internet technology and will contribute through providing hands-on development of the station’s website.

GREAT OPPORTUNITY FOR TV AND WEB GRAPHIC PRO IN AUSTIN!

FOX 7, the O&O in Austin, Texas, is looking for a dynamic, creative GRAPHIC ARTIST TECHNICIAN to join our Creative Services team.  This is a great opportunity to work in all areas of television and web graphic production and design.

In This Issue
Promo of the Day
Avoid Conditional Words in Promos
Marketing Movers
Local TV News Still a Force, Study Proves
Fox Refuses to Pay Indecency Fine
NBC Upfront To Unveil 52-Week Schedule
Online Ratings
Women Rule in Online Media Consumption, Study Shows
Battle of the Bulge Moves Online
Shoppers Favor One-Stop Shopping, Study Finds
Memo to Channel XX

In This Issue

Tease Me Please
Net News Resists Change
Ratings Review
'Black Magic' Spells Ratings for ESPN
Dow Drops AP News
Top Online News Sites
YouTube Award Winners Announced
Online Search Rankings
Wells Fargo to Offer Online Safe Service
Apple Mulls Free iTunes
Europe's HD Gap Driving Blu-Ray's Momentum
Late Night Licks

In This Issue

Promo of the Day
CBS Passes Crown to Fox
Viewers Forgive Nets, Come Back
China Controls Message with Choice Video
King Lands Obama
CBS Launches Ad Widget Program
Mommies Online
Supremes to Hear Fleeting Expletives Case
Game Buy Ban Restricted Free Speech, Court Rules
Air Force Ad Campaign Questioned as Lobbying
Reuters Launches Iraq Journalist Tribute Site
Web Radio Users Likely to be Social Networkers
No Stars in Iran's Eyes
Fox News Bugged
Chimps Prolific on TV, Not in Wild
Fun "Facts"

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In This Issue
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Fantasy Journalism - How Buying Your Own Hype Can Torpedo News Marketing
Marketing Movers
Nets News Slips, Cable's Soars
CBS Braces for Downturn with 3-Tiered Ad Plan
Murdoch, Saudi Prince Form Partnership
Comedy Central's "Root" Taps Ratings
MoveOn Launches Consumer Content Campaign
FCC's Martin Leadership Questioned
GAO Report Slams FCC' Complaint Enforcement
Resolution Attacks FCC Ownership Ruling
China Bests US for Most Internet Users
101 Least Lucky St. Patrick's Day Toasts

In This Issue
Promo of the Day
CBS Passes Crown to Fox
Viewers Forgive Nets, Come Back
China Controls Message with Choice Video
King Lands Obama
CBS Launches Ad Widget Program
Mommies Online
Supremes to Hear Fleeting Expletives Case
Game Buy Ban Restricted Free Speech, Court Rules
Air Force Ad Campaign Questioned as Lobbying
Reuters Launches Iraq Journalist Tribute Site
Web Radio Users Likely to be Social Networkers
No Stars in Iran's Eyes
Fox News Bugged
Chimps Prolific on TV, Not in Wild
Fun "Facts"

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In This Issue
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Promo of the Day
Springing Ahead Brings Dismal Ratings
Ratings Review
NBC Squashes Seinfeld Rumor
NBC to Shake Star's Trees
Tucker Out, Gregory in at MSNBC
Fox Biz News Domain Remains Claimed
WB Rises Again on Web
Worldwide Pants Teams with Green Company
Ads in Space
Global TV Advertising Expected to Rise
Cable Companies to Offer Customized Ads
Web Gleaning More Consumer Behavior Info
Boomers Biggest Users Of Net News, Study Finds
Kids Master Media Multitasking, Study Shows
ISPs Must Disclose Interference With Traffic, FCC Chair Says
'Saturday Night Live' Abandons Comedy Format to Focus on Endorsements

When we see a commercial, most of us can spot a phony claim from a mile off.  We've all see the airline web site ads that promise "lower fares 'may' be available at our site."  Right, I "might" be a millionaire in the future too.   We've seen the weight loss products that claim "you could lose 'up to' 30 pounds."  Those two little words clue into the fact that the product is probably a fake.  You invite a friend to your party.  She tells you "I just might be there."  You know she is not coming.  All of us have learned to sniff out conditional words in advertising.  Most of us assume these hedging words hide some sleazy Madison Avenue tactics, trying to weasel out of committing to a product attribute.

Myphl17, the Tribune station in Philadelphia, has an immediate opening for a Senior Writer Producer.
 
Responsibilities include promotion of syndicated shows like Two and a Half Men and Family Guy, producing image spots for news, writing and coordinating sales promotions, producing commercials for myphl17 clients, and creating sales tapes for myphl17 programs.

Responsible for coordinating all pre-production for newscasts and serve as a liaison between news and graphics.  Ability to work under pressure and meet deadlines a must.

WISH-TV, WNDY and WIIH, the LIN Television stations in Indianapolis have an immediate opening for a Promotion Manager to help lead its award winning team.

Make great promos while living in one on the most places in the country! WMTW-TV the Hearst / Argyle owned station in Portland Maine is searching for a seasoned topical Writer/ Producer to fill a rare opening in our creative services department.

The CW Twin Cities is looking for an energetic & creative Producer/Editor to join its creative team in promoting the fastest growing station in the exciting Minneapolis / St. Paul market.  This individual will possess the ability to create effective marketing campaigns and continually bring fresh & creative ideas to Creative Services Department.

Primary responsibilities: writing and producing compelling advertising that recruits viewership, with special emphasis on news marketing and promotion.  Working with and helping to train promotion staff in the execution and development of advertising and production skills (including writing, editing and shooting techniques), helping to manager overall promotional continuity, and facilitating the sales department in the writing, shooting and editing of sales driven promotional materials.

FINE LIVING TV NETWORK is the first television network dedicated to inspiring and empowering people to find the most rewarding ways to spend their time and money, allowing them to uncover the greatest value from their experiences.  FINE LIVING is part of Scripps Networks, which also includes HGTV, Food Network, DIY Network and GAC.

We are seeking a designer to join our growing creative team.

Take a look at this ad for United Airlines.  In the ad, the benevolent gate agents coyly whisk the starry-eyed customer to the gate where he whimsically boards his flight and gazes longingly at an enchanted rose perched fondly in the window.   While it is a charming fantasy, this little hallucination is absurdly disconnected from the punishing cattle-car reality of modern-day air travel.  The authentic experience would include the flight attendant requiring you to dump out the water, secure the glass vase in the overhead bin, and put the rose under the seat in front of you.  Sit down, shut up and eat your peanuts.

The Director of Creative Services will be responsible to:  Develop and further our creative strategies to promote brand identity across multi-media marketing campaigns including website, video, photography and print.  Design, develop and manage team’s official website, Buccaneers.com and company intranet; provide creative direction for continued improvements to content, structure and management.

If you're a promo whiz with a killer reel then Bonten Media Group is looking for you.  Can you take the heat and sell the sizzle?  Eastern North Carolina Broadcasting needs a motivated PROMOTION MANAGER to lead station marketing efforts for coastal North Carolina's FOX and ABC affiliates.  Candidates must have 3-5 years of experience in TV promotion and an eye-catching creative flair.

This is it!  The BEST jobs in the BEST city!

New York duopoly WNYW / WWOR is looking for a hot shot preditor!  Create attention grabbing promos for the Fox station in the #1 market.  If you've got the talent, we've got all the bells and whistles waiting for you!  Work with our award winning promotion and design team to produce spots that get noticed.

KFOR/KAUT, the NBC/MNT duopoly in Oklahoma City, has an immediate opening for a Creative Services Writer/Producer.  The Writer/Producer’s primary responsibility is creating, writing, producing and editing the station’s news and entertainment on-air promotions.

Requires strong design, illustration and typographic skills.  Ability to create, coordinate, and maintain on-air graphics for News, Production, Promotions and Sales Departments.  May also include on-line, animation, signage, set design and print work as needed.

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In This Issue
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Turn Your Anchor Tosses into Anchor Teases
Marketing Movers
Younger Voters Boost CNN, MSNBC
CBS Missteps
Seinfeld Sequel?
Disney's ESPN Readies ESPN Films
Disney.com to Offer Classic TV Shows
Bush Serenades Journos
Clio Launches Future Gold Young Creatives Program
Sunlight is the Best Disinfectant for Wikileaks
Bumper Stickers for the Jaded

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In This Issue
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Seamless Transitions from Network Closing Credits to News
Traditional Journalism Loosing Cred
Creating Brand Obama
Obama Launches Local Web Campaign
Obama Targets LGBTs with Ad Buy
Faux-bamagate?
NBC Kept Bush Off Net to Drive Traffic to MSNBC
Web Not Much better for Oscars
NBC, ABC Squabble Over 'Scrubs"
Overseas Content Infiltrates CBS Shows
Emeril Goes Eco
SI Swimsuit's Web Success
Kitty Strangling No Joke to CA Paper
FDA to Step Up Drug Ads Scrutiny
Alcoholic Energy Drinks Unfairly Marketed, Center Claims
BK Agrees To Kids' Marketing Rules In Europe
The Original Hollywood Squares

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In This Issue
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Promo of the Day
Marketing Movers
Nets Defer Election Coverage to Cable
ABC, NBC Newscasts Split Sweeps Victory
Online Ads Recalled Better than TV Ads, NBC Claims
More than Half Respond to Mobile Ads, Nielsen Finds
Cell Hardest Device to Give Up, Pew Finds
Ask.com to Target Women
Video Game Advertising Skyrockets
FCC Investigates '60 Minute' Blackout at WHNT
Dem Aims to Overturn Loosened Media Ownership Rules
Copps Pushes for  Real-World DTV Testing
Older TV Brands Make Comeback
WSJ Writers Must Kick Back on Book Deals
Another Book Fraud Exposed
Posting Nude Photos of Ex Lands Man in Jail
Message from Michael
Bush Says He Lets Red Phone Go Straight to Voicemail

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In This Issue
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Promo of the Day
Academy Awards Least Watched Ever
Emmys Mull Reality Host Award
Super Bowl Ads Get Extra Bang for the Buck
Cracking the Ad Recall Code
ABC, Cox Finalize Anti-Ad-Skipping DVR
Captive Audience Grew in '07
Study Wants to Know: What Will People Watch by Choice?
Study to Track 24-Hour Media Usage
Digital Edge Award Winners
More Favor Obama Site Over Clinton
Obama Outspends Clinton Online
Demo Debate Most-Watched Show in MSNBC History
SNL Writer Surprised by Clinton Quip
Message From Michael
Jon Stewart's Oscar Jokes

The weather toss and the sports toss are the two places in a newscast when on-air talent get to shine.  Most shows are so tightly scripted these days that this is about the only place for talent interaction. In most shows, the weather and sports talent have a brief on-air conversation with the news anchors just prior to their segment.  The goal of this component is to show a bit of personality, and to carry viewers into the next part of the program.  Because these are usually unscripted, these can be some of the most dynamic moments of the show.

Looking for a solution oriented professional to execute the daily activities of Creative Services with an emphasis on news.  Great people skills and organizational skills.  Ability to write, produce and edit promotion as needed plus oversee staff execution of objectives.  If this is you, then join an award winning creative team.

Log on to www.foxcharlottepromos.tv to see a brief sample of WCCB’s FOX CHARLOTTE branded promotion.  Then ask yourself if it’s time to move to a place that offers more creative freedom and opportunity.

You will not find another station in the country like WCCB-TV, the FOX affiliate in Charlotte, NC (market #25).  At WCCB-TV (aka FOX CHARLOTTE), we love promotion and believe it is one of the most important assets at a station.  And we believe it is fun.  We believe promotion with a unique viewpoint, voice and attitude stands out in a crowded media world.

Person needed to design, execute, manage and evaluate marketing campaigns across an array of interactive and traditional media platforms, including the Web, e-mail, mobile phones, television and radio; will have overall responsibility for the internal and external marketing of WRAL.com and related Web brands – with emphasis on creativity, promotion, design, tracking and usability.

WHNS-TV Fox Carolina is searching for an accomplished Graphic Designer/Producer whose graphics can astound the viewers.

The successful candidate must be able to conceptualize, design, animate, and execute cutting edge graphics for on-air, news, programming, web, print and sales projects.  You must be able to steer the branding of Fox Carolina and ensure consistent brand look across all platforms.

WUVG –TV Univision Atlanta is looking for a Research and Marketing assistant.  Prime responsibilities include assisting the Research and Marketing Director in supporting account executives and sales management.

Prestigious central Oklahoma niche publication is seeking an experienced Advertising Director to lead their sales team to excellence.  This position reports to the Publisher and is a member of the management team.  We are searching for a consummate team player who excels in training, leading & motivating people.