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Articles from February 2008
Friday, February 29, 2008
Promotion Manager, KGAN/KFXA - Cedar Rapids, IA
By Sandy Lizik @ 12:24 AM :: 105 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Sinclair Broadcast Group is seeking a talented person to lead the overall marketing and promotion efforts of the CBS and FOX affiliates in Eastern Iowa.

The Promotion Manager will be expected to create and execute marketing plans and advertising that builds the stations' brands and positions while pursuing ratings goals.

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Friday, February 29, 2008
Creative Services Writer/Producer/Editor, WSOC/WAXN - Charlotte, NC
By Sandy Lizik @ 12:23 AM :: 121 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Declare your independence from the same old grind!

WAXN TV 64 is a highly competitive, true independent in the 25th market, with the reputation for break-through, innovative promotion spots.  We've got a great opportunity for a creative individual to join our award-winning Promotion team as a Writer /Producer/Editor.

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Friday, February 29, 2008
Promotion Writer/Producer, WHO-TV - Des Moines, IA
By Sandy Lizik @ 12:22 AM :: 105 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Rare opportunity at legendary WHO-TV in America’s heartland.  You will be producing promos for the 2007 Emmy and Murrow award –winning Channel 13 News.  You will be working on state-of-the-art equipment in a fun, challenging environment.

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Friday, February 29, 2008
Creative Services Producer, WGHP - High Point, NC
By Sandy Lizik @ 12:22 AM :: 144 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Create, develop and produce the on-air look for WGHP.  Create, develop, produce and edit custom station promos, web banners, special event and contest promos, and commercials.  College degree required and two years of TV broadcasting experience preferred.

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Friday, February 29, 2008
Commercial Producer/Editor, WPRI/WNAC - Providence, RI
By Sandy Lizik @ 12:21 AM :: 101 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WPRI/WNAC-TV, the LIN Television stations in Providence, RI, has an immediate opening for a creative and energetic Commercial Producer/Editor.  The right candidate will need to be an experienced Avid editor who can write, direct, and edit broadcast commercials for our clients.

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Friday, February 29, 2008
Promo Producer, American Forces Network - Riverside, CA
By Sandy Lizik @ 12:20 AM :: 122 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Taft Broadcasting Co. has an unusual opportunity for a very creative and innovative Promo Producer in our broadcast operations support at the American Forces Network in Riverside, CA.

AFN-TV is a unique broadcast network up-linking eight channels of Sports, Family, Movie, News, Prime time entertainment and more to an international audience around the world.

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Friday, February 29, 2008
Website Manager, Bright House Networks - St. Petersburg, FL
By Sandy Lizik @ 12:19 AM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position will be responsible for the content management of tampabay.mybrighthouse.com, mybrightbiz.com and associated websites, as well as developing microsites and landing pages.  They will also be responsible for developing and executing online marketing initiatives.

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Friday, February 29, 2008
Senior Designer / 3D Motion Graphic Artist, KTVK - Phoenix
By Sandy Lizik @ 12:18 AM :: 93 Views :: 0 Comments :: :: Marketing Ideanet Jobs

HOW HOT IS HOT?

We've got one HOT job.  You've heard it before...a graphics job like no other...this time; it's for real...a chance to join the premier, people-oriented Broadcasting company, BELO, in its unique Arizona duopoly.  The flagship, KTVK, is the #1 Indy in the country, doing TV the way it was meant to be, with lots of local news, top shows like Oprah and Dr. Phil, and local programming.  The CW station is all about fun and entertainment.  Our graphic arts team is truly differentiated, fun, innovative and pushing boundaries

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Friday, February 29, 2008
Graphic Artist, KOLD - Tucson
By Sandy Lizik @ 12:17 AM :: 107 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KOLD NEWS 13 is looking for a talented and driven graphic artist to join the KOLD NEWS 13 Art Department.  The individual would be required to produce graphics for all of our news products and meet tight deadlines consistently.

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Tuesday, February 26, 2008
Marketing Ideanet 2/25/08
By Sandy Lizik @ 12:43 AM :: 183 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Abandoning the Advertiser Mindset
Ratings Review
"SNL" Posts Highest Ratings in 2 Years
Imported Cable Fillers Left Audience Empty
PTC Urges Advertisers to Boycott Dexter
Fox Stations Fined $7K Fine for Stripper Scene
BET Heads Across the Pond
Old Shows Given New Life Online
Video Games for Your Brain Waves
Chinese Photog Blacklisted for Fake Photo
Ellen DeGeneres Quotes

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Tuesday, February 26, 2008
Marketing Ideanet 2/21/08
By Sandy Lizik @ 12:42 AM :: 142 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Media Employment Sinks to 15-Year Low
Writer's Strike Toll Less than Expected
Daytona 500 Give Fox Ratings Bump
Westminister Fetches Ratings for USA
Oscar Ads Up 8%
Nick Broadens Parenting Properties
NBC Loses 'The Loop'
Young go Yahoo, Rich go Google
Websites Must 'Signpost' Unsuitable Material
Study Finds Online Predators Upfront on Intentions
NBC Apologizes for Obama Error
Big Brother Remark Angers Autism Group
Message From Michael
Deep Thoughts by Jack Handey

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Tuesday, February 26, 2008
Creative Services Director, KPHO - Phoenix
By Sandy Lizik @ 12:40 AM :: 152 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Execute the most compelling promos, work with a great team of professionals AND live in sunny Phoenix.  Looking for someone who works in a station-wide team environment, has great people skills, is a fantastic leader, solution-oriented, organized and understands research.

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Tuesday, February 26, 2008
Promotion (Topical) Producer, FOX5 LAS VEGAS KVVU-TV - Las Vegas
By Sandy Lizik @ 12:39 AM :: 149 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Live in the hippest city in the U.S ... work for a great company ... have Idol as your lead-in ... and be bound by no creative limits!  KVVU, the Meredith owned FOX affiliate in Las Vegas, is looking for a writer/producer/editor to add to our Creative team.

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Tuesday, February 26, 2008
News Promotion Producer, WWBT - Richmond, VA
By Sandy Lizik @ 12:38 AM :: 107 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Ready to take the next step? If you are making great news topicals and are ready to move up the ladder...how about joining the number one news station in a great market.  WWBT, NBC12, in Richmond Virginia has an opening for an experienced news promotion producer.

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Tuesday, February 26, 2008
Webmaster, KOIN - Portland, OR
By Sandy Lizik @ 12:37 AM :: 105 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KOIN-TV, the CBS affiliate in Portland, Oregon is looking for a Webmaster.  The primary responsibilities for this position are for the management, maintenance and the daily operations of the station’s web sites.

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Tuesday, February 26, 2008
Web Producer (News), KFSM - Fayetteville, AR
By Sandy Lizik @ 12:36 AM :: 94 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The primary focus of the Web Producer is to work with News, Promotions, and General Manager to develop station’s web strategy and manage online efforts, which include but are not limited to news, video, and interactive content. Position requires a strong grasp on how interactive features, such as Viewer Comments, Discussion Forums, Streaming Video, Viewer Submitted Video and Direct Email can enhance our brand, increase viewer loyalty, and extend our reach.

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Tuesday, February 26, 2008
Graphic Artist, WCNC - Charlotte
By Sandy Lizik @ 12:35 AM :: 105 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Work in beautiful Charlotte NC, in the fast growing 25 market.  WCNC-TV, a subsidiary of Belo, has an immediate opening for a Graphic Artist.  We are looking for a creative individual whose skills would be showcased daily in a nationally recognized news station.

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Tuesday, February 26, 2008
Art Director, KLAS - Las Vegas
By Sandy Lizik @ 12:33 AM :: 100 Views :: 0 Comments :: :: Marketing Ideanet Jobs

We're seeking an extraordinary designer who is motivated to make things happen.

If you're a PhotoShop guru.  If you can dazzle with animation.  If you have a strong sense of contemporary design, this is the job for you.

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Monday, February 25, 2008
Abandoning the Advertiser Mindset
By Sandy Lizik @ 3:35 AM :: 177 Views :: 0 Comments :: :: Graeme Newell

Stumped on what to buy the Mrs. for that special occasion?  Let the good folks at Hearst help you out.  In August, Hearst bought the social networking shopping site Kaboodle.com.  Think of it as Facebook for shopaholics.  The site is a meeting place for people who love to shop and want to accentuate and grow that experience by sharing with others like them.

Take Rita for example - one of their typical members.  Rita was attending a special party with a new boyfriend and wanted to look just right.  She had found two dresses on line but couldn't make a final decision.  So Rita called on her shopping buddies to help her out.  These weren't just random people.  These were fellow shoppers with tastes similar to Rita's.  She trusts their opinion because they regularly chat and share on line about the shopping priorities in each of their lives.

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Monday, February 25, 2008
Abandoning the Advertiser Mindset
By Sandy Lizik @ 3:35 AM :: 179 Views :: 0 Comments :: :: Graeme Newell

Stumped on what to buy the Mrs. for that special occasion?  Let the good folks at Hearst help you out.  In August, Hearst bought the social networking shopping site Kaboodle.com.  Think of it as Facebook for shopaholics.  The site is a meeting place for people who love to shop and want to accentuate and grow that experience by sharing with others like them.

Take Rita for example - one of their typical members.  Rita was attending a special party with a new boyfriend and wanted to look just right.  She had found two dresses on line but couldn't make a final decision.  So Rita called on her shopping buddies to help her out.  These weren't just random people.  These were fellow shoppers with tastes similar to Rita's.  She trusts their opinion because they regularly chat and share on line about the shopping priorities in each of their lives.

Read More..
Tuesday, February 19, 2008
Marketing Ideanet 2/18/08
By Sandy Lizik @ 10:33 PM :: 157 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Lazy Promo Writing for Familiar Stories
UK Media Works Long Hours for Free, Trades Union Finds
Online Video Audience Differ Widely by Demo, Study Shows
Nets Fail to Reach Men Online, Study Finds
85% of the World Has Shopped Via Internet
FCC Has No Authority to Enforce Net Neutrality, Comcast Claims
iPhone Boosts Google Mobile Searches
Tiinker Lets You Pick Your News
20 Things You Didn't Know About U.S. Presidents

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Tuesday, February 19, 2008
Marketing Ideanet 2/14/08
By Sandy Lizik @ 10:32 PM :: 173 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Marketing Movers
Writers Back in the Saddle
NBC Talks Alternatives to Upfront
CNN Launches iReport.com
BBC America Scores Bush Interview
Telecoms Immunity Stands
Time Warner Telecom Spent $624K Lobbying
Net Neutrality Bill Re-Introduced
EU to Limit Search Query Data
Bill Prolongs Analog Signal at Mexico Border
Danish Newspaper Reprints Muhammad Cartoon
Online Background Service Checks Lover vs Loser
Message from Michael
The Skin Horse Tells His Story

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Tuesday, February 19, 2008
Marketing Ideanet 2/11/08
By Sandy Lizik @ 10:31 PM :: 231 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Overuse of the Words "You" and "Your" in Teases
Letters
Strike Dealt Small Blow to Media Giants
Nielsen Aims to Pick Your Brain
Conservative Pundits Top List of Fav, Least Fav Personalities
Armey Breaks Rank with Coulter
Drudge Airs Grudge on YouTube
ABC's 'This Week' to Air from Newseum
No Little Pink Houses for McCain
Kids Choice Awards Announce Nominees
Mandarin is the New Spanish on Nickelodeon
Super 'Secret' Ad Most Viewed
PETA's Anti-KFC Ads Rejected by Fox
Deprivation Study Tests Customer Loyalty
Kick the Crackberry Jones, Canadians Told
Cell Phones Don't Cause Cancer, They Think...
Message from Michael
Lame Game Show Answers

Read More..
Tuesday, February 19, 2008
Marketing Ideanet 2/7/08
By Sandy Lizik @ 10:30 PM :: 170 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Effective Web Site Teases
Marketing Movers
97.5 Mil Watch the Super Bowl
Fox's Big House
Web Traffic Spikes in Second Quarter
Rejected GoDaddy Ad Gets 2 Mil Hits Online
Which Ads Worked, Which Ones Didn't
Strike May be Over Soon, Sources Say
Rupert Gives Endorsement to Obama, Cash to Clinton
Hillary Film Restricted from Advertising
Rove gets Fair & Balanced
Obama a Hit on the Net
truTV's Rebranding Hits Target
Craig Ferguson Tapped for White House Correspondents Dinner
Bush Budget Allocates $20 Mil for DTV Education
Bush Budget Slashes CPB Funding...Again
Pulitzer Cartoonists Go Mad over Bush
Cavemen Cometh Back
Facebook to Co-sponsor War on Terror

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Tuesday, February 19, 2008
Promotion Writer/Producer Editor, KGPE - Fresno, CA
By Sandy Lizik @ 1:10 AM :: 119 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The successful candidate will write and produce news promotion, programming promotion, advertising client commercials and sales materials.  This position reports to the Creative Services Director and works in collaboration with news and sales management to produce creative and effective promotional spots.

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Tuesday, February 19, 2008
Senior Writer/Producer, KLAS - Las Vegas
By Sandy Lizik @ 1:10 AM :: 97 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KLAS-TV (CBS) is looking for an experienced and creative SENIOR WRITER/PRODUCER to join its Creative Services Department.  The successful candidate will have proven writing, producing and editing (AVID) skills, and can turn around effective news topical promotions under tight deadlines.

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Tuesday, February 19, 2008
Promotion Writer/Producer, KGAN/KFXA - Cedar Rapids, IA
By Sandy Lizik @ 1:09 AM :: 141 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KGAN (CBS 2) and KFXA (FOX 28) is searching for a creative, results oriented, individual to write and produce on air promotion in the Hub of Eastern Iowa.   News, Talk, Sit-coms, Court, Entertainment Magazines - this is your chance to promote all kinds of genres!

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Tuesday, February 19, 2008
Promotion Coordinator, KGAN/KFXA - Cedar Rapids, IA
By Sandy Lizik @ 1:08 AM :: 114 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KGAN (CBS 2) and KFXA (FOX 28) in Cedar Rapids is searching for an organized, creative individual to assist the stations' promotion department.

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Tuesday, February 19, 2008
Marketing Writer/Producer, Bay News 9 - St. Petersburg, FL
By Sandy Lizik @ 1:07 AM :: 136 Views :: 0 Comments :: :: Marketing Ideanet Jobs

‘O the weather outside is frightful...!’ Not if you live in Tampa Bay!

Bay News 9 has a Marketing Writer/Producer opening.  We’re looking for a motivated professional to write, create and produce cutting edge marketing messages for news, entertainment and weather.  You must demonstrate effective writing, producing and non-linear editing skills.  Strong writing and inventive ideas are key to this position.

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Tuesday, February 19, 2008
Webmaster, WNEP - Moosic, PA
By Sandy Lizik @ 1:06 AM :: 135 Views :: 2 Comments :: :: Marketing Ideanet Jobs

Under the direction of station management this position will take a primary technical role in various projects including the construction of new web content while maintaining and enhancing existing content.  The webmaster will work with our CMS (content management system) to implement daily and weekly updates.

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Monday, February 18, 2008
Lazy Promo Writing for Familiar Stories
By Sandy Lizik @ 1:28 AM :: 225 Views :: 0 Comments :: :: Graeme Newell

Ah, the staple news stories - fires, meetings, accidents, shootings, tax increases, storms,  elections, etc.  Year in, year out, we see them come around.  We've come to expect a standard fact list from these perennial favorites.  Whether it's the Christmas shopping rush, politicians running for office, or summer gas prices, most of us could guess all the major facts of the story - sight unseen.

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Monday, February 18, 2008
85% of the World Has Shopped Via Internet
By Sandy Lizik @ 1:24 AM :: 173 Views :: 0 Comments :: :: Free Media Research

More than 85% of the world’s online population has used the internet to make a purchase - increasing the market for online shopping by 40% in the past two years - according to the latest Nielsen Global Online Survey on internet shopping habits.  Globally, more than half of internet users have made at least one purchase online in the past month, according to Nielsen.  “When The Nielsen Company conducted its first global survey into internet shopping trends two years ago, approximately 10% of the world’s population (627 million) had shopped online,” said Bruce Paul, VP, Customized Research, Nielsen US.  “Within two years, this number has increased by approximately 40% (to 875 million).”

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Friday, February 15, 2008
Manager, Affiliate Marketing, Fox Broadcasting Company - Los Angeles
By Sandy Lizik @ 1:12 AM :: 132 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Broadcasting Company (FBC) is recruiting a Manager, Affiliate Marketing.  This position is located on the Fox Studio Lot in Century City, CA.

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Friday, February 15, 2008
Promotion Manager, Product Promotion, QVC - West Chester, PA
By Sandy Lizik @ 1:09 AM :: 126 Views :: 0 Comments :: :: Marketing Ideanet Jobs

QVC is one of the largest multimedia retailers in the world, with 7 billion in sales, broadcasting in over 160 million households globally, and the 2nd largest revenue generating television station in the country. QVC’s Programming & Promotion team has an exciting opportunity for a talented individual to become a Promotion Manager - Product Promotion reporting to the Manager Positioning & Promotion at our Studio Park/Global Headquarters location in West Chester, PA.

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Friday, February 15, 2008
Senior Writer/Producer, WAGA - Atlanta
By Sandy Lizik @ 1:08 AM :: 122 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Work with our award winning promotion team at one of the top FOX stations in the nation. Produce high profile spots and projects.  Edit on brand new AVIDs and work in our state of the art EQ Suite.  Supervisory duties include approving topical copy and acting as occasional radio liaison.

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Friday, February 15, 2008
Preditor, WCBS - New York
By Sandy Lizik @ 1:07 AM :: 124 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Strap on your cape and fly through wild adventures in news topicals!
Now's your chance to work as PROMO PREDITOR at CBS in the number 1 market.

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Friday, February 15, 2008
New Media Marketing Specialist, Bright House Networks - St. Petersburg, FL
By Sandy Lizik @ 1:05 AM :: 269 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position works closely with the division Director of Marketing Communications to plan, manage, implement and track division marketing, advertising and promotional efforts in of Bright House Networks business and residential products - with a particular focus on new media, including interactive/e-commerce, online marketing, and user experience.

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Friday, February 15, 2008
Broadcast Graphic Designer, WTVF - Nashville
By Sandy Lizik @ 1:04 AM :: 115 Views :: 0 Comments :: :: Marketing Ideanet Jobs

NewsChannel 5 Network – WTVF (a CBS affiliate), Nashville’s #1 news station, is looking for a Graphic Designer.  You’ll work daily with news, online, promotion, sales and local programming for a variety of design challenges.

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Tuesday, February 12, 2008
Promotion Writer / Producer, WMTW - Portland, ME
By Sandy Lizik @ 1:23 AM :: 114 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Make great promos while living in one on the most beautiful places in the country!  WMTW-TV the Hearst / Argyle owned ABC station in Portland Maine is searching for a seasoned topical Writer/ Producer to fill a rare opening in our creative services department.