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Articles from December 2007
Monday, December 24, 2007
Senior Creative Producer, KMSP - Minneapolis-St Paul
By SuperUser Account @ 5:42 PM :: 151 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Responsibilities include but are not limited to:  writing and producing news topicals, directing, producing, log editing, and editing on-air station projects and promotional spots.  Additionally, all other duties as assigned and deemed appropriate.  College degree or equivalent in the communication field, minimum of two years broadcast experience.

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Monday, December 24, 2007
News Topical Promotion Producer, WBFF FOX45/WNUV The CW Baltimore - Baltimore
By SuperUser Account @ 5:40 PM :: 123 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WBFF FOX45/WNUV The CW Baltimore seek a hands-on News Topical Promotion Producer.  One year minimum on-air promotion writing/producing/editing experience required.  You will work closely with our award-winning news operation to produce daily news topicals, news image and sweeps series/investigative promos.  You will also produce promos for entertainment programing as needed for our new digital multicast channel "Good TV".

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Monday, December 24, 2007
Creative Services Writer/Producer, WCNC - Charlotte
By SuperUser Account @ 5:38 PM :: 133 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WCNC, a BELO property and the NBC affiliate in beautiful Charlotte, North Carolina is looking for a promotion writer/producer.  If you are passionate about television promotion, have a true love for writing, a sense of humor, and thrive in a very competitive marketplace, you could be the perfect candidate to join our award-winning promotion team.

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Friday, December 21, 2007
Marketing Ideanet 12/20/07
By SuperUser Account @ 1:24 AM :: 199 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Using Metaphor in Television Promotion
Marketing Movers
Sensitivity to Iraq Violence Skews Reporting, Study Finds
FCC Reshapes Rules of Media Ownership
FCC Embraces Localism Report
When the Writers Away, the Viewers Stay
Kimmel Joins Talker Return
Judge Rules Against Piracy Site
Online Viewers Want More Video
Knol Goes Up Against About.com
L'Oréal Launches Viral Advertising Spoof Campaign
CBS Pumps Up Presence
Vatican Tarnishes Golden Compass
Fractured Christmas Carols

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Friday, December 21, 2007
Marketing Ideanet 12/17/07
By SuperUser Account @ 1:23 AM :: 222 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Hiding - the Latest Challenge in TV Marketing
Marketing Movers
FCC's Martin Pushes Cross-Ownership Vote
News Corp. Official Owner of Dow Jones
Murdoch Plans WSJ Branding Campaign
Murdoch Speaks Out on Strike
Talkers Planning Return En Masse
Kids' TV Show Web Smarts
"Lost" is Found
Comcast Sues NFL over "Make the Switch" Campaign
Google Rules as #1 Search Engine
Google's Knol to Compete with Wikipedia
Google Loses in Chinese Translation
E-Retailers Seeing More Green
Social Network Growth Staggering, Study Finds
Newspaper Sites Ranked by Minutes Spent
Alternatives to TV Gaining Ground
Canadian Rings Up $85K Cell Phone Bill
Got Pus? Got Sued
God, Googled, Exists

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Friday, December 21, 2007
Marketing Ideanet 12/12/07
By SuperUser Account @ 1:22 AM :: 182 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Marketing Movers
Government Failing to Inform Public of Digital Switch, GAO Report Finds
For Product Placement, Enjoyable Shows Rule, Study Finds
Debate Ratings Rank
NBC Reverses Decision on Freedom Watch Ad
CNN Opens Arabian Bureau
'Raw' Ratings for USA
MSNBC Exposes 'Bush League Justice'
Imus Draws Crowd on WABC
FX to Launch 'No Box' Campaign
NBC Refunds Advertisers
Sides Heat Up in Strike
Strike's Cost
Site Spoofs Strike
PornoTube Sued
w00t's Up
FAQ: WGA Strike

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Friday, December 21, 2007
Marketing Ideanet 12/10/07
By SuperUser Account @ 1:21 AM :: 144 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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The Promo Producer's Role in the Newsroom
CNN Nabs Top Ten Spot for YouTube Debate
CNN Postpones Iran Nuke Special
NBC Rejects from Conservative Group
CNN Signs Bernstein for Election Coverage
ABC Signs Dowd as Online Contributor
CNET Launches Open Content Platform
Content Network Click Fraud on Increase
Good Students, Happy Meals
NYC Grocery Store Advertises Hams for Hanukkah
I've Learned...

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Friday, December 21, 2007
Manager, Creative Services, Rogers Television - Canada
By SuperUser Account @ 1:20 AM :: 132 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Télévision Rogers’ national office has an immediate opening for a focused and experienced Manager, Creative Services.  Reporting to the Director, Creative Services, Planning and Development, the successful candidate will work closely with the Director and the management team to implement the station's overall marketing objectives by ensuring the brand’s integrity on all platforms and by producing effective, research based, multi-media promotions to help our product attract audiences.

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Friday, December 21, 2007
Editor/Producer, KGW - Portland
By SuperUser Account @ 1:19 AM :: 129 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KGW, a Belo Corp. subsidiary, has an immediate opening for an individual to work at the #1 news station in the market as a promotion editor and producer.  Individual is responsible for writing, producing, and editing news topical and image promos, as well as promos for station events and campaigns.  May also perform some graphic artist work as needed.

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Friday, December 21, 2007
Experienced Animator/Designer, WJLA - Washington, DC
By SuperUser Account @ 1:18 AM :: 122 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WJLA-TV has an immediate opening for an EXPERIENCED ANIMATOR/DESIGNER to create on-air animations/graphics for news and promotions, as well as print design as needed.  Must possess proficiency in a variety of software applications, including Photoshop, Illustrator, After Effects, Deko and Curious map.  Must possess obvious design talent, an art education background (college degree preferred), and a minimum of 2 years experience in a broadcast or video design environment.

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Friday, December 21, 2007
Graphic Artist/Broadcast Designer, WQAD - Moline, IL
By SuperUser Account @ 1:17 AM :: 118 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Come work with a great staff that’s aiming for #1!  Earn good pay, where the cost of living is reasonable, and, where family & fun are high priorities.

Qualifications/Requirements:  A solid graphics design background. (At least 3 years of experience in the broadcast industry or post-production.)  Experience in proper design process - from conception to implementation.  Experience in information and interactive design.  At least 3 years of experience and a very good understanding of design in 3D.  Experience with timeline animation and NLE tools.

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Tuesday, December 18, 2007
Promotion Manager WVEC-TV13 - Norfolk, VA
By SuperUser Account @ 12:59 AM :: 136 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The Belo owned station in Norfolk is seeking the next Promotion Manager.  Ideal candidate must be able to oversee aggressive daily topical efforts,  utilizing research and driving our brand extensions.  Needs to be energetic and fast under pressure, with a proven track record indicating strong script writing.

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Tuesday, December 18, 2007
Writer/Producer - Creative Services - On Air Promo, G4 TV - Los Angeles
By SuperUser Account @ 12:58 AM :: 115 Views :: 0 Comments :: :: Marketing Ideanet Jobs

G4 is the one destination on television that feeds your addiction for the latest must-have tech gadgets, web culture and video games.  And we don’t stop there.  G4 pushes the boundaries of TV to bring you fresh and original shows with groundbreaking interactive features.  We’re taking television to places it has never been before and we are looking for talented individual’s to join our team.

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Tuesday, December 18, 2007
News Topical Writer/Producer, WDRB FOX41 - Louisville, KY
By SuperUser Account @ 12:57 AM :: 117 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Can you find the viewer benefit in a story and promise it to the viewers?

We are searching for an individual with a passion to write, edit and produce daily promos for FOX41 NEWS.

A college degree is preferred, along with at least 2 years experience in a TV newsroom or promotional background.  To excel at this position, you need rock solid writing skills, good news knowledge and the desire to produce compelling news promos every night. Experience in shooting video and AVID a plus.

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Tuesday, December 18, 2007
Webmaster KGPE - Fresno, CA
By SuperUser Account @ 12:55 AM :: 104 Views :: 0 Comments :: :: Marketing Ideanet Jobs

CBS47 has an immediate opening for a Webmaster to oversee our website.  The Webmaster will be responsible for all aspects of the Stations' web site, including but not limited to news, ad sales content, and production of special sections including news, advertising, style, interface design and updates.

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Sunday, December 16, 2007
Hiding - the Latest Challenge in TV Marketing
By SuperUser Account @ 6:40 PM :: 338 Views :: 0 Comments :: :: Graeme Newell

After a few clicks on some broadcast web sites, you will be asked to "register."  Some sites simply ask for your name and zip code.  Others get very personal, asking for intimate facts like income, family size, contact information and personal interests.  In these days of identity theft, registration is a very spooky process for many people.  For years TV newscasts have warned that identity theft is rampant and viewers should never give out personal information over the internet.  Yet some sites are asking audiences to ignore the warnings and trust them.

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Friday, December 14, 2007
Writer/Producer/Editor Fox Sports Net Arizona - Phoenix
By SuperUser Account @ 1:18 AM :: 108 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Sports Net Arizona is currently searching for a Writer/Producer/Editor.  This position is responsible for writing, producing and editing all topical on-air promotions the FSN Arizona. Duties include maintaining a current knowledge of area collegiate and professional sports; supervising and directing voiceover sessions; remaining informed of video production trends; and directing promotional shoots, as necessary.  This position is located in Phoenix, AZ.

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Friday, December 14, 2007
Topical Promotions Writer/Producer WPTV - West Palm Beach, FL
By SuperUser Account @ 1:17 AM :: 107 Views :: 0 Comments :: :: Marketing Ideanet Jobs

South Florida’s first station to broadcast local news in High Definition seeks Topical Superstar.

WPTV, NewsChannel 5 in West Palm Beach (NBC – market #38) is looking for a Topical Writer/Producer.   You’ll work with the best in the market while creating topical promos for the #1 rated news station in Florida.  This position also has the opportunity to produce station image spots, proof of benefit spots, sweeps image promos, cross-promotional spots, and in-house video projects.

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Friday, December 14, 2007
Topical Promotion Producer/Editor/Writer KRDO - Colorado Springs, CO
By SuperUser Account @ 1:16 AM :: 113 Views :: 0 Comments :: :: Marketing Ideanet Jobs

NewsChannel 13, in beautiful Colorado Springs, Colorado, located on the Front Range of the Colorado Rockies, is looking for a Topical Promotion Producer in the Promotions Department.

Job Description: The Topical Promotion Producer produces, writes and edits spots for News topical and image promotion.

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Friday, December 14, 2007
Website Content Producer wsbtv.com - Atlanta
By SuperUser Account @ 1:16 AM :: 114 Views :: 0 Comments :: :: Marketing Ideanet Jobs

This position calls for a seasoned, news-savvy, competitive content producer capable of producing all aspects of Channel 2's web site.  This job includes the following responsibilities:  Producing the site's news content so that it remains current, accurate and fresh.  Developing strategies that build both audience levels and revenue opportunities.

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Friday, December 14, 2007
Graphic Designer San Diego’s CW / KSWB - San Diego
By SuperUser Account @ 1:14 AM :: 113 Views :: 0 Comments :: :: Marketing Ideanet Jobs

San Diego’s CW is seeking an experienced Graphic Designer to join our award-winning Creative Services department.  We’re looking for a talented and versatile designer ready to join our creative team.  Candidates with strong type and layout skills, creative conceptual design skills and knowledge of current Adobe applications such as After Effects, Photoshop, Illustrator and Flash are encouraged to apply.

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Monday, December 10, 2007
The Promo Producer's Role in the Newsroom
By SuperUser Account @ 1:44 AM :: 260 Views :: 0 Comments :: :: Graeme Newell

The first deadlines of the news day always belong to the promotion staff.  Most topical promos start at least a couple hours before the newscast.  When you add in the time needed for writing, editing and production, the promo deadlines are three or four hours before the actual newscast.  What this means is that most promos never get enough promotable material.  I continually see examples where wonderful stories did not get promoted because the promotion team did not know the great stuff existed.  Some stories will always be last minute, but there is usually SOME information or video available in time for promo deadlines.

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Friday, December 07, 2007
Marketing Ideanet 12/8/07
By SuperUser Account @ 2:10 PM :: 283 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Marketing Movers
Ratings Review
Holiday Specials Rule the Airwaves
NBC News Sneaks Past ABC for #1
Discovery is Favorite Network in Study
Fox Denies Constitution Shredding Ad
Fox for the Faithful
Senate Postpones FCC Cross-Ownership Vote
Writer's Strike Stuck on New Media
CBS May Repurpose Showtime Shows
PTC Slams CBS for Showtime Plans
FX Readies New Branding Campaign
CNBC, PBS Lead Business & Finanacial Emmys
Dobbs Immigrates to Radio
Campaigners Not Committed to Web Yet
Nielsen Launches Digital-Watermarking Service
MySpace Tops Search Queries
Cell Service Offers Saintly Downloadables
Website to Reserve a Spot in Heaven
Video Game Report Card Released
Fox News Offers Pope His Own Show

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Friday, December 07, 2007
Marketing Ideanet 12/3/07
By SuperUser Account @ 2:09 PM :: 192 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Using Metaphor in Television Promotion
Marketing Movers
ABC's for Kids
CNN YouTube Debate Draws Record Numbers
MSNBC Closing in on CNN
Americans Not Impressed with Press, Study Finds
Dem Debate Struck Over Strike
ABC News Writers Reach Agreement
NBC Sets Strike-Proof Schedule
Super Bowl Spots Hot
Go Daddy Goes Ahead With Super Bowl Ad
Sirius, XM Merger Nears Approval
Message from Michael
Signs You Shouldn't Buy That Toy For Your Child

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Friday, December 07, 2007
Marketing Ideanet 11/29/07
By SuperUser Account @ 2:06 PM :: 286 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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FCC Backtracks on Cable Regulation
How To Get The Most From Content Campaigns
Marketers Listen and Learn from Blogs
Brands Often Fail in Online Experience, Study Shows
Single Men Have More Buying Power than Married, Study Says
Black Friday Shopping Gets Boost from Web
Americans Charitable, But Strapped this Season
Physical Symptoms Drive Users to Health Sites
NBC, TiVo Seal Ad Deal
Ads-Only TV Show Launched
Alien Ad Draws Wrong Crowd, Creators Told
Disney Expands Princess Brand to Babies
Find Your Stupid Present Here
Message from Michael
Top Ten Stores That Won't Do Much Business This Holiday Season

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Friday, December 07, 2007
Marketing Ideanet 11/26/07
By SuperUser Account @ 2:05 PM :: 294 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Broadcasting's Struggle with Conversational Marketing
Marketing Movers
Sweeps Recap
Cable Ratings Review
Viewers Glued to Debates
Dems Back Writer's Right to Strike
GOP Raps FCC Cable Plan
BBC's Double-Edged Sword
Interactive Music Video
MTV Gets Arabic
Yahoo Settles Suit with Jailed Chinese Journalist
Hollywood Battles Chinese Pirates
Sci-Fi Soars in Cyberspace
Hallmark Launches Microsite
Mac, PC Guys Banter Online
Shoppers Stressed, Survey Shows
Flyers Unenthusiastic, Zagat Finds
Top Ten Ways Airlines Are Cutting Back

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Friday, December 07, 2007
Marketing Manager ReelzChannel - Los Angeles
By SuperUser Account @ 2:03 PM :: 146 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Minimum of 5 years professional experience in marketing/advertising, or related areas with direct experience in broadcast.  Experience/exposure to managing agencies and creative vendors.  Strong leader and manager of people and projects.  Experience with marketing/promotional events, radio promotions, etc.

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Friday, December 07, 2007
Promotion Writer / Producer KCNC TV, CBS4 - Denver
By SuperUser Account @ 2:01 PM :: 117 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KCNC TV, CBS4 in Denver is looking for a Promotion Writer/Producer.  And we think this is the best Writer/Producer job in the country.

Why should this be your next job?

Work for a winner! CBS4 just became the #1 television station in Denver!  This is one of those markets where one station was dominant for years.  That dominance is over, and CBS4 is on top!

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Friday, December 07, 2007
Shooter/Editor CBS 11/TXA 21 - Dallas/Fort Worth O&O
By SuperUser Account @ 2:00 PM :: 146 Views :: 0 Comments :: :: Marketing Ideanet Jobs

We need an awesome shooter/editor!  CBS 11/TXA 21 is looking for a top level photographer to join our team.

You'll use your outstanding shooting and lighting skills to make our HD commercials, promos and programs stand out from the crowd.  Editing background (Final Cut HD) is a plus.

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Friday, December 07, 2007
New Media Web News Editor CBC New Media Group – WRAL.com
By SuperUser Account @ 2:00 PM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Person needed to compile, edit, and write news stories from a variety of sources including WRAL-TV, the internet, wire services, and traditional news sources with an emphasis on delivering breaking news quickly and accurately.  This individual will integrate into stories compelling and creative text and headlines, still images, audio, video, and web links to create an appealing and thoughtful online package.

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Friday, December 07, 2007
Production Manager WICS - Springfield, IL
By SuperUser Account @ 1:59 PM :: 109 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Job Description:  Consult with, write scripts for, create storyboards, get approval from and produce commercials for WICS advertisers. Establish environment where the goal of producing commercials which get results for the client is achieved. Establish environment where WICS Creative Services (production department) is recognized as the industry leader in Central Illinois.

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Friday, December 07, 2007
Art Director Comcast SportsNet Bay Area (FSN) - San Francisco
By SuperUser Account @ 1:58 PM :: 131 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Qualifications:  Bachelors Degree or Associates Degree in Art preferred or equivalent work experience required.  Impressive & extensive examples of previous work.  Thorough working knowledge of computer systems & networks.  Minimum 2 years experience in Discreet 3d StudioMax / Cinema 4D or Maya.

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Friday, December 07, 2007
Sr. Graphic Designer Comcast SportsNet Bay Area (FSN) - San Francisco
By SuperUser Account @ 1:57 PM :: 109 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Qualifications:  Bachelors Degree or Associates Degree in Art preferred or equivalent work experience required.  Impressive & extensive examples of previous work.  Thorough working knowledge of computer systems & networks.  Minimum 2 years experience in Discreet 3d StudioMax / Cinema 4D or Maya.

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Friday, December 07, 2007
Graphic Designer Comcast SportsNet Bay Area (FSN) - San Francisco
By SuperUser Account @ 1:56 PM :: 126 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Qualifications/Requirements:  B.S. or B.A. degree in Graphic Design or TV Production/Communications.  Min. of 3 years experience in Graphic/Broadcast Design/TV Production.  Thorough experience in the following digital programs: Adobe Illustrator, Adobe Photoshop, CD/DVD burning/authoring software, PC/MAC platforms.

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Friday, December 07, 2007
Promotion Manager CBS 42 KEYE TV - Austin, TX
By SuperUser Account @ 1:53 PM :: 131 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The right person for the position must be creative and able conceptualize, write and produce advertising for television, radio, web and outdoor.  Duties include: producing, writing and editing station image, special report and station event and website promotion.

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Friday, December 07, 2007
Topical News Promotion Writer / Producer / Editor WESH-TV Channel 2 - Orlando, FL
By SuperUser Account @ 1:52 PM :: 120 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Are you ready to take the next big step in your career?  WESH-TV in Orlando, Florida, has a rare opening in its Creative Services department for a nightside topical promo producer.  If you live and breathe news promotion … if you're a team player ... and if you enjoy working with and learning from some of the best shooters/writers/producers in the business ... we want to talk to you.

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Friday, December 07, 2007
Marketing Writer/Producer Bay News 9 - Tampa
By SuperUser Account @ 1:51 PM :: 106 Views :: 0 Comments :: :: Marketing Ideanet Jobs

'O the weather outside is frightful...!' Not if you live in Tampa Bay!

Bay News 9 has a Marketing Writer/Producer opening.  We're looking for a motivated professional to write, create and produce cutting edge marketing messages for news, entertainment and weather.

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Friday, December 07, 2007
Topical Producer KVUE-TV - Austin, TX
By SuperUser Account @ 1:50 PM :: 112 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KVUE, Austin's news station, is looking for a producer to create targeted, winning topical news promos.  You must be ready to work closely with reporters and producers in a fast-paced newsroom under tight deadlines, without losing your creative edge.

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