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Articles from November 2007
Tuesday, November 27, 2007
Creative Services Director CBS3 (KYW-TV) and The CW Philly 57 (WPSG-TV) - Philadelphia
By SuperUser Account @ 2:24 AM :: 187 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Direct the promotion, design and branding of the CBS duopoly stations in Philadelphia – CBS3 (KYW-TV) and The CW Philly 57 (WPSG-TV).  Create and manage advertising campaigns and promotional campaigns for locally-produced news, public affairs and entertainment programs.  Direct production and placement of promotional announcements.

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Tuesday, November 27, 2007
Creative Services Director Belo Media Group - Spokane
By SuperUser Account @ 2:23 AM :: 140 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Create and execute marketing plans for all local Belo properties in Spokane including KREM 2 TV/CBS Affiliate, KSKN 22 TV/CW Affiliate and KREM.com with the highest production values possible.  This includes overseeing the brand image strategy and execution, supervising and overseeing all aspects of station promotion, public service, commercial production and graphics both on air, online and outside media.

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Tuesday, November 27, 2007
Promotion Producer WOFL/WRBW - Orlando, WOGX - Ocala
By SuperUser Account @ 2:22 AM :: 127 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Write and produce original promos, including daily topicals, station and news image spots, and network, sports and syndicated branding spots for FOX Triopoly in Central Florida.

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Tuesday, November 27, 2007
Marketing Producer/Editor KXAN/KNVA - Austin, TX
By SuperUser Account @ 2:20 AM :: 95 Views :: 0 Comments ::

Do you love television?  Want to live in one of the coolest towns around?  Are you ready to work with a creative team who loves surprises and deadlines?  Can you write a script, edit a spot and storyboard an idea all before lunch?  Then we want to talk to you about being the new Producer/Editor at KXAN-TV in Austin, Texas.

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Tuesday, November 27, 2007
Marketing Producer WAFB - Baton Rouge, LA
By SuperUser Account @ 2:06 AM :: 123 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Are you ready to prove yourself? WAFB Channel 9 (CBS), the dominant television station in Baton Rouge, LA is seeking a talented, qualified marketing producer.  Applicant must have at least one to two years of non-linear editing experience, preferably Avid.

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Tuesday, November 27, 2007
Avid Editor KXAN/KNVA - Austin, TX
By SuperUser Account @ 2:05 AM :: 110 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Experienced Avid editor needed for fast paced marketing department.  Must be deadline driven, client friendly and creative.  After Effects and Photoshop skills a must.  Shooting experience a plus.

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Tuesday, November 27, 2007
Television Assistant KHCW - Houston
By SuperUser Account @ 2:04 AM :: 125 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Applicants should have strong organizational skills, creative writing ability, computer skills, the ability to multi-task and be detail oriented.  Applicants should be able to coordinate outside events/promotions with minimal supervision and be able to work flexible hours.  A degree in broadcasting or equivalent experience is required.

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Tuesday, November 27, 2007
Graphic Artist FOX6 WBRC - Birmingham, AL
By SuperUser Account @ 2:02 AM :: 130 Views :: 0 Comments :: :: Marketing Ideanet Jobs

FOX6 WBRC is looking for a graphic artist to work with the #1 Creative Team in Alabama!  Looking for a chance to shine and love what you do?  Then look no further.  You'll be working with show producers and artists to create exciting news graphics/full screens//backgrounds/lower-thirds/etc. We have an artist's dream house of the latest equipment and toys and encourage high levels of creativity.

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Tuesday, November 27, 2007
Animator/Designer CN8 The Comcast Network - Moorestown, NJ
By SuperUser Account @ 2:01 AM :: 117 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Responsible for the design and production of on-air graphics and promotional materials for CN8.  Participate in the planning and development of graphics for programming and promotions produced by CN8 for internal and external work.  Work in cooperation with editors, producers and directors to create custom elements and logos for events, adhering to a schedule for timely completion and approvals.  W

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Tuesday, November 27, 2007
Producer (On-Air Promo) American Forces Network
By SuperUser Account @ 2:00 AM :: 131 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The American Forces Network is looking for a Producer to assist in managing marketing goals and strategic promotional goals for AFN services.  We have six channels of TV going to U.S. Troops overseas, and a staff of more than 10 Writer/Producers, Promo Coordinators, graphics, etc..

This person will be responsible to develop promotions for premieres, finales, stunts, etc...  You'll work at the "planning" level to look at normal programming and planned stunts to conceptualize ideas to promote them.  Then you'll work with our Writer/Producers to ensure the plans are carried out.

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Monday, November 26, 2007
Marketing Ideanet 11/19/07
By SuperUser Account @ 2:47 PM :: 174 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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How to Feel Appreciative for All Your Life's Blessings
FCC, NCTA Clash Over Ownership Plan
Fox Critic Launches FoxNewsPorn Site
Cronkite Joins Retirement Living Channel
President Dobbs?
Gore Favored as Time Person of the Year
CNN Plans Overseas Expansion
Newsweek Announces Political Video Site
Fox Sitting Good if Strike Lingers
Letterman to Pay Striking Staff
Ratings Review
SpongeBob Rules Ratings
Teens IM Through Awkward Social Situations
IM Hungry for Pizza
Dell Revs Up Stars for Sales
Thanksgiving Weather Forecast

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Monday, November 26, 2007
Marketing Ideanet 11/26/07
By SuperUser Account @ 2:47 PM :: 160 Views :: 0 Comments :: :: Marketing Ideanet Newsletter


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In This Issue
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Promo of the Day
Broadcasting's Struggle with Conversational Marketing
Marketing Movers
Sweeps Recap
Cable Ratings Review
Viewers Glued to Debates
Dems Back Writer's Right to Strike
GOP Raps FCC Cable Plan
BBC's Double-Edged Sword
Interactive Music Video
MTV Gets Arabic
Yahoo Settles Suit with Jailed Chinese Journalist
Hollywood Battles Chinese Pirates
Sci-Fi Soars in Cyberspace
Hallmark Launches Microsite
Mac, PC Guys Banter Online
Shoppers Stressed, Survey Shows
Flyers Unenthusiastic, Zagat Finds
Top Ten Ways Airlines Are Cutting Back

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Sunday, November 25, 2007
Broadcasting's Struggle with Conversational Marketing
By SuperUser Account @ 6:50 PM :: 227 Views :: 0 Comments :: :: Graeme Newell

In 1999, the landmark book "The Cluetrain Manifesto" created a whole new science of marketing - one that is focused on authentic two-way communication with customers.  "Conversational marketing" takes the focus off the product and the client and puts it firmly on the customer.  Instead of speaking "at" the customer through advertising, its primary goal is to engage and win customers through real dialogue.

Last month at the annual Conversational Marketing summit, the organizers put out a white paper checking on the progress of conversational marketing in the past eight years.  The media industry was singled out as one of the businesses lagging behind the rest of the nation when it comes to true authentic dialog with customers.

Conversational marketing is not a new concept.  For two generations, Dale Carnegie's book "How to Win Friends and Influence People" has been a must-read for anyone in sales.  The message - shut up and listen.   If you want to build a bond with someone, let her talk about herself - both her joys and her fears.  The simple act of being heard is one of the greatest gifts you can give another human being.

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Saturday, November 17, 2007
Evangelicals More Diverse Than Might Be Assumed
By SuperUser Account @ 4:51 AM :: 282 Views :: 0 Comments :: :: Consumer Media Behavior

WITH CHRISTIAN EVANGELICALS NOW REPRESENTING a third of American adults -- and over a quarter of total U.S. household income - you can bet that product marketers and retailers aren't just taking their appeal to this market on faith.

Nor should they. As with other consumer segments, a close look at Evangelicals reveals a complex and sometimes contradictory profile, according to a new report from the Packaged Facts division of Marketresearch.com.

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Friday, November 16, 2007
Marketing Ideanet 11/15/07
By SuperUser Account @ 12:29 AM :: 407 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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YouTube May Inspire More TV VIewing, Study Shows
FCC Chair Unveils Reform Plan
Free Press Calls Out FCC on Ownership Proposal
Cross-Owned Stations do Less News, Groups Claim
Cable Companies vs FCC Over New Powers
News Corp. Spent $1.7 Mil on Lobbying
TV Guide Cancels Online Awards Ceremony
Bloggers Show Support for Writers
Warner Bros, Unilever Launch MomLogic
Message from Michael
Losing Candidates' Campaign Slogans

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Friday, November 16, 2007
Writer/Producer/Editor Fox Sports Net South - Atlanta, GA
By SuperUser Account @ 12:27 AM :: 167 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Sports Net South is currently searching for Writer/Producer/Editors.  This position is responsible for writing, producing and editing all topical on-air promotions the FSN South.  Duties include maintaining a current knowledge of area collegiate and professional sports; supervising and directing voiceover sessions; remaining informed of video production trends; and directing promotional shoots, as necessary.

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Tuesday, November 13, 2007
Marketing Ideanet 11/12/07
By SuperUser Account @ 3:00 PM :: 243 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Promo of the Day
Use Appropriate Music in Teases
80% Adults Online, Poll Finds
Hulu Launch Heralds New Phase for Broadband Video Market
AT&T to Adopt Content-Recognition System
Facebook Unveils New Advertising Program
Google Blames Algoritms on Mismatched Images
Google Denies Questionable AdWords Ranking
IAC, Huffington Post Launch Fake News SIte
Bill Would Let FDA Fine Over-the-Counter Drug Advertisers
Message from Michael
Signs from the Simpsons

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Tuesday, November 13, 2007
Promotion Writer/Producer KING/KONG - Seattle
By SuperUser Account @ 2:57 PM :: 133 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KING 5 TV is seeking a Writer/Producer to provide overall creative services for KING TV, KONG TV, and NorthWest Cable News with an emphasis on News promotion.  This includes: News and local programming topicals, daily news teases, proof of performance spots, image spots, sales-initiated co-branded promotion, off-air station projects, and public service announcements.

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Tuesday, November 13, 2007
Marketing Director WJBF - Augusta, GA
By SuperUser Account @ 2:57 PM :: 214 Views :: 0 Comments :: :: Marketing Ideanet Jobs

A Media General Broadcast television station is seeking a dynamic and results driven Marketing Director to lead our team and to extend our dominant market position.  WJBF-TV (ABC) is the news and ratings leader in Augusta, Georgia.

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Tuesday, November 13, 2007
Promotion Writer/Producer WBAL - Baltimore
By SuperUser Account @ 2:56 PM :: 136 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Want to join Maryland's most-watched, most-honored broadcast team?  WBAL-TV/DT 11 has a rare opening for a promotion writer/producer.  You'll be working with the market's most aggressive, award-winning promotion team; you'll be promoting Maryland's #1 news team, and you'll be living and breathing the state's most dominant news brand.

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Tuesday, November 13, 2007
Web Producer WGHP - High Point, NC
By SuperUser Account @ 2:55 PM :: 142 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Work closely with national sales and editorial team to manage all production/quality aspects of WGHP's website.  Conceptualize/produce high profile creative on-line material.  Perform duties of on-line writer/producer, specializing in print style writing, copy editing and editorial gathering.  Facilitate the editorial gathering of local web news, gleaning information from various sources and contacts and reproducing the above material into strong compelling web material.

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Tuesday, November 13, 2007
Broadcast Graphic Designer/Animator WISH/WNDY/WIIH - Indianapolis
By SuperUser Account @ 2:54 PM :: 124 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WISH-TV, WNDY and WIIH, the LIN Television stations of Indianapolis, are seeking a  broadcast graphic designer/ animator with a minimum of 3 years of television experience.  Candidate must be a strong designer with both still graphics and animation.

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Tuesday, November 13, 2007
Graphic Designer WISH/WNDY/WIIH - Indianapolis
By SuperUser Account @ 2:52 PM :: 132 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WISH-TV, WNDY and WIIH, the LIN Television stations in Indianapolis, are seeking a graphic designer.  If you have the talent and imagination to dream it, we have the tools to create it.

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Friday, November 09, 2007
Marketing Ideanet 11/8/07
By SuperUser Account @ 4:57 PM :: 219 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Marketing Movers
Writers Strike
Strike Hits Advertisers
Fox Best Prepared for Strike
MSNBC Increasingly Leaning Left
Fox Urged to Allow Use of Debate Video
RTNDA Asks FCC to Rescind VNR Fines
Discovery Takes Interactive Approach to Series
Animal Planet to Re-Air 'Planet in Peril'
Dennis Miller Returns to Sports TV
Spanish-Language Ad Spending Posts Big Gains
Spanish-Language TV Growing Slowly
Vegas of Arabia
Yahoo Defends Role in Imprisonment of Chines Dissident
Message from Michael
New Rules

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Friday, November 09, 2007
Director of Marketing and Promotion KTAL - Shreveport, LA/Texarkana, TX
By SuperUser Account @ 4:56 PM :: 139 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KTAL-TV, the NBC affiliate for Shreveport, LA/Texarkana, TX has an immediate opportunity for a Director of Marketing and Promotion.  We want the right creative person to manage a staff of six talented people and provide solid guidance, leadership and focus to all our promotion strategies including New Media.

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Friday, November 09, 2007
Promotion Director, Creative Services Director, Director of Marketing/Operations, Promotion Producer and Graphic Artist
By SuperUser Account @ 4:56 PM :: 177 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Nexstar Broadcasting Group, Inc. is looking for creative and energetic individuals with a passion for television.  We currently own or operate 50 stations throughout the Southwest, Midwest, and Northeast regions.  Whether you're interested in being a Graphic Artist, Promotion Producer, Promotion Director, Creative Services Director, or Director of Marketing/Operations, we offer a great opportunity for you to take the next step in your career advancement.

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Friday, November 09, 2007
Creative Services Writer/Producer WCNC - Charlotte
By SuperUser Account @ 4:55 PM :: 144 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WCNC, a BELO property and the NBC affiliate in beautiful Charlotte, North Carolina is looking for a promotion writer/producer.  If you are passionate about television promotion, have a true love for writing, a sense of humor, and thrive in a very competitive marketplace, you could be the perfect candidate to join our award-winning promotion team.

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Friday, November 09, 2007
TV Promotions Graphics Producer WWBT/NBC 12 - Richmond, VA
By SuperUser Account @ 4:54 PM :: 135 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Ready to join a #1 News station and have your work make a difference?  Then apply now for this position at WWBT, Richmond.  You could be NBC12's next graphics promotions producer and join a top notch writing, videography and editing team.  It will be up to you to add just the right creative touch, keep it fresh and service the brand for our on air promotions including news topicals, franchise spots and image campaigns.

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Friday, November 09, 2007
Promotion Writer/Producer KSBW - Salinas/Monterey/Santa Cruz, CA
By SuperUser Account @ 4:53 PM :: 159 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KSBW-TV, the Hearst-Argyle NBC affiliate in Salinas/Monterey/Santa Cruz California, has an immediate opening for a talented, creative and energetic Promotion Writer/Producer.

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Friday, November 09, 2007
Promotion Writer/Producer WINK-TV/WXCW-TV - Fort Myers, FL
By SuperUser Account @ 4:53 PM :: 241 Views :: 0 Comments ::

WINK-TV / WXCW-TV is seeking a Writer/Producer to provide overall creative Services.  This includes: image spots, sales-initiated co-branded promotion and off-air station projects.

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Friday, November 09, 2007
Webmaster WAVY-TV 10/WVBT-TV FOX 43 - Portsmouth, VA
By SuperUser Account @ 4:52 PM :: 184 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Reporting to the Director of Internet, the Webmaster works closely with the Web Sales Production Coordinator and the Graphic Design department to design, code, and integrate websites, web applications and user interfaces as needed.

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Friday, November 09, 2007
Experienced Animator/Designer WJLA - Washington, DC
By SuperUser Account @ 4:51 PM :: 121 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WJLA-TV has an immediate opening for an EXPERIENCED ANIMATOR/DESIGNER to create on-air animations/graphics for news and promotions, as well as print design as needed.  Must possess proficiency in a variety of software applications, including Photoshop, Illustrator, After Effects, Deko and Curious map. 

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Tuesday, November 06, 2007
Promotion Writer/Producer KING - Seattle
By SuperUser Account @ 4:45 AM :: 128 Views :: 0 Comments :: :: Marketing Ideanet Jobs

KING 5 TV is seeking a Writer/Producer to provide overall creative services for KING TV, KONG TV, and NorthWest Cable News with an emphasis on News promotion.  This includes: News and local programming topicals, daily news teases, proof of performance spots, image spots, sales-initiated co-branded promotion, off-air station projects, and public service announcements.

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Tuesday, November 06, 2007
Marketing Ideanet 11/5/07
By SuperUser Account @ 4:42 AM :: 201 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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News Promotion that Breaks Through the Clutter
Marketing Movers
No Go for Colbert
Group Runs 'Draft Gore' Ads
Bill Clinton, Wal-Mart Team Up to Save Earth
DTV PSA Mandate Unnecessary, FCC Told
What Happens in Vegas? Gays in Vegas!
Marketing Study Defines LGBT Segments

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Tuesday, November 06, 2007
Marketing Ideanet 11/1/07
By SuperUser Account @ 4:41 AM :: 305 Views :: 0 Comments :: :: Marketing Ideanet Newsletter

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In This Issue
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Marketing Movers
ABC's Female Focus Pays Off
ABC Gets A for Diversity
French Prez Tense on 60 Minutes
Students Accuse Fox News of Misrepresentation
Super Bowl's Live Audience Draws Advertisers
Weather Channel Site for Kids Launched
Web Tax Unlikely
Message From Michael
Fun 'Facts'

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Sunday, November 04, 2007
News Promotion that Breaks through the Clutter
By SuperUser Account @ 4:41 PM :: 277 Views :: 0 Comments :: :: Graeme Newell
"Boredom, after all, is a form of criticism."
-William Phillips

Why is it that some news promos never seem to lose their freshness and others make viewers weary after just a few plays? "Ad fatigue" is a well studied science on Madison Avenue, but something that television stations rarely consider when designing news promotion campaigns for their products. In a 2003 study, Starcom MediaWest Group found that certain creative approaches will wear out faster than others.
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Friday, November 02, 2007
Creative Services Director WHNS Fox Carolina – Greenville, SC
By SuperUser Account @ 3:18 AM :: 146 Views :: 0 Comments :: :: Marketing Ideanet Jobs

WHNS-TV / Meredith Broadcasting is searching for a Creative Services Director to manage the day-to-day operation of the Creative Services Department, overseeing promotion and commercial production.  Supervise and schedule the creation, writing and production of on-air promotional messages in support of News, Programming and Sales.

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Friday, November 02, 2007
Manager, Affiliate Marketing & Promotions Fox Broadcasting Company - Los Angeles
By SuperUser Account @ 3:15 AM :: 141 Views :: 0 Comments :: :: Marketing Ideanet Jobs

Fox Broadcasting Company (FBC) is recruiting a Manager, Affiliate Marketing & Promotions to work with the two VP's, Affiliate Marketing & Promotions.  This position is located in Los Angeles, CA.

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Friday, November 02, 2007
Promotion Manager WVEC-TV13 - Norfolk, VA
By SuperUser Account @ 3:15 AM :: 128 Views :: 0 Comments :: :: Marketing Ideanet Jobs

The Belo owned station in Norfolk is seeking the next Promotion Manager.  Ideal candidate must be able to oversee aggressive daily topical efforts,  utilizing research and driving our brand extensions.  Needs to be energetic and fast under pressure, with a proven tr